How event-driven software makes content relevant and actionable

Despite a global recession and tight credit markets, digital signage continues to grow, albeit to a more cautious tune. Purchasers have learned a great deal over the years about the medium and are much more demanding about real benefits from their deployments. Simply scheduling a playlist of content does not provide value to the network sponsor or operator. Systems today must have the ability to respond to local conditions providing relevant content to a specific audience.

Real time information about the viewer, the surrounding environment and external conditions provides context to digital signage. It is the key to providing the right message to the right person at the right time. Building your delivery system around real time data is not a new idea but until recently, most software vendors did not offer this capability. As customers demand greater accountability from their digital signage networks, we are going to hear more about it.

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