Advertising & Transportation

Project Scope
The SkyTrain is already the longest automated rapid transit system in the world. In addition to the large number of residents in the metro Vancouver area who use the TransLink system on a daily basis, Vancouver hosted the 2010 Winter Olympic and Paralympic Games, adding a huge influx of passengers using the system. The TransLink public transit system was the main form of transportation for most visitors as it links the international airport to the city centre, local attractions, Olympic Village and sporting venues. The Games have been described as the ultimate test of a region's transportation planning and operations. More than 250,000 people, including athletes, officials, workers and spectators, were expected to attend the Olympics each day. Most of these people would ride the CanadaLine branch of the SkyTrain, which links downtown Vancouver with Richmond and Vancouver International Airport.

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