Concord, ON – April 12, 2010 - Digital signage has evolved from its early beginnings as a technology primarily used to improve operations in stock exchanges and call centers to a pervasive technology providing consumer-focused information in retail outlets, transportation centers, hotels and hundreds of other establishments around the world. As digital signage enters its next evolutionary stage, the industry faces a major challenge – how to develop the context for the message to maximize impact.

The conflict is that signage owners want to reach a broad base of viewers with wide-ranging messaging while consumers want messaging that is customized and relevant to their specific needs. That’s according to Jeff Collard, president of Omnivex Corporation, a Microsoft Gold Certified Partner and provider of enterprise software for digital signage networks.

In his latest white paper, “The Evolution of Digital Signage,” Collard discusses how the growth of the digital signage industry has mirrored that of the Internet and the telephony industry. He discusses the growth curve in those industries to exemplify how organizations should plan their future investments in digital signage.

“The digital signage industry is migrating away from one that is focused on hardware and basic content to one that realizes the need for intelligent, contextual content that leverages the efficiency inherent in the technology,” says Collard. “Companies considering investment in a signage network need to think past the here-and-now of the installation and envision what improvements and efficiencies can come from putting intelligence into the equation.”

The white paper, “The Evolution of Digital Signage” is available as a free download on the Omnivex website:
http://www.omnivex.com/press/viewpoint/OmnivexInsight_TheEvolutionOfDigitalSignage.pdf.

About Omnivex

Founded in 1991, Omnivex Corporation is a leader in software development for digital signage networks and electronic displays. Omnivex software is used by over 2,000 customers, including many Fortune 500 companies, to manage all aspects of digital signage networks, including content management, real-time data acquisition and distribution, and remote device monitoring and management. Omnivex and our customers have been recognized with numerous awards for excellence in digital signage. For more information, visit www.omnivex.com.