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What is Digital Signage?
Digital signage is a term used to describe the display of up to the minute information on electronic
devices such as plasma screens, LCD panels, and projectors. Other terms such as narrowcasting,
electronic billboards, digital messaging and place-based media are also used to describe this
communication tool. Information can be common, or unique among any number of display devices and
information from multiple sources can be displayed simultaneously.
No special hardware is required, information is assembled using a standard Windows® based computer and transmitted across a network to a PC
near or inside the display device(s). This local computer will display the content on one or more screens as scheduled or based on an event
or trigger. Entire networks of displays can be managed from a single point. The system can support any number of displays and scale as the
network grows. Redundant operation, hardware monitoring, content monitoring and feedback to a central management point is easy to provide
through the software.
Where Can Digital Signage be Used?
Digital signage can be used wherever there is a need to communicate to individuals or large groups
of people. Wherever there is static signage, there is potential to replace it with digital signage.
Digital signage installations are becoming more and more evident in:
Corporate Environments – Often used in lobbies to communicate with visitors and customers, or employee
areas for human resources and corporate communications, digital signage can provide the right message to the right
audience at the right time. In manufacturing environments, performance metrics, current production
requirements and education materials can be delivered to production areas for quality assurance
purposes.
Public Venues – Auditoriums, hotels, transportation venues, outdoor billboards and sports stadiums
are common venues for digital signage. Providing customers with current schedules, way finding
directions, or real time information such as news, weather, sports and advertising can be
informative to patrons and visitors.
Retail Environments – For timely advertising and impulse decision influencing at the point of purchase,
digital signage provides a more compelling message. Many retailers and advertisers are seeing the
advantages of in-store digital signage over traditional print and television buys. They are reaching
their target audience and viewers are captive – they can’t change the channel. Retailers can
dynamically change the content being displayed based on factors like inventory levels, margins,
time of day, POS data etc.
Operations Centers and Call Centers – Mission critical statistics and data can be displayed in real
time keeping personnel informed of your system status. Internal messaging can be included with the
content allowing updates from multiple participants.
How can I find out more?
The Omnivex sales and support group can help you assess whether or not digital signage is appropriate
for your business. Our consultants have extensive industry experience and have excellent relationships
with the major industry stakeholders.
Contact sales@omnivex.com
or call 905-761-6640 or toll free 1-800-745-8223.
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The industry’s most complete software suite designed specifically for managing digital signage
networks covering content, device, and data management.
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