From the moment you wake up until you lie down at night, your day is remarkably more digital today than a decade ago – or even a few years ago. With the new digital age comes unprecedented access to information. Let’s take a peek at an average day in the life of a working professional and examine how digital information impacts just about every decision we make:
You start your day at home where you wake up to your cell phone alarm. You immediately open your weather app, which tells you that it will be sunny where you live, but raining in Lisbon, Portugal, where you are headed later that morning for meetings. With this in mind, you pack an umbrella into your carry-on bag.
On your way to the airport, you pop into the office. As you pull up to the parking garage, the digital sign at the entrance tells you Levels 1 and 2 are full. Luckily there are spots available on Level 3. You drive straight there and scan the coloured lights over the parking spaces for a green one so you can park your car.
At the office, you take the elevator up to the 10th floor while watching an ad for flowers on a mounted display screen. That reminds you Mother’s Day is coming up, so you make a note in your phone’s calendar to send mom a gift. As you enter your office, you see some great news: the KPI screen indicates that sales numbers are up, but there seems to be a spike in support calls; you make a mental note to chat with the support manager about potential causes.
You have a quick round of meetings in the conference room, some via Skype as many of your co-workers are located in different cities around the world. While you are printing out hard copies of the report for your prospective client in Lisbon, a notification on your phone tells you it’s time to head to the airport.
You hop in your car to head to the airport and your GPS routes you around construction to save you time on the road. As you park at the airport, you realize you forgot to check in online. It’s no problem, though, because you can print out your boarding pass at one of the many kiosks inside.
After the ritual security check, you find your gate number on a bank of video screens. It says you have 45 minutes before your flight boards, so you pop into the executive lounge to return a few emails.
Once you’ve boarded and settled in, a safety video appears on the monitor in front of you relaying vital instructions to follow in the unlikely event of an emergency. Then, it’s wheels up.
You reach cruising altitude when you realize you haven’t eaten all day. You pull up the in-flight menu on the touchscreen monitor and order a hearty meal that the attendant brings right to your seat. After eating, reviewing documents on your tablet, and taking in a movie or two, you decide to get some shut eye.
When you wake up, you’ve arrived at Lisbon Portela Airport. Digital wayfinding tools help you find your way to the taxi stand, where you show the driver the name of your hotel on your phone. Within 30 minutes, you’ve checked into a room with an incredible view.
Energized and ready to go, you visit your client and make an excellent presentation using your laptop and the projector in the conference room. Excitingly, you close the deal!
After emailing your team back home with the good news, you check your social media accounts and message an old college roommate who also happens to be in town. You meet for dinner at a restaurant that has complimentary reviews about online. With the help of a mobile translation app, you order and enjoy an amazing dinner. After that, it is back to the hotel for some sleep before you head home in the morning.
Digital technologies touch our lives at multiple points throughout the day. It may be in ways we expect, like on our mobile phones, but is often present in less obvious ways, like in the sensors at airport security or on the electronic signs we read during our commutes. Ultimately, however, digital technology enables us to make more informed, and thus far better decisions at just about every turn.