Doug Bannister's blog

The Next Generation of Emergency Notifications Has Arrived

Why do we continue to rely on the old siren-based system of sending emergency notifications? Advances in technology and the Internet of Things (IoT) provide numerous ways to enhance the traditional siren. When an emergency happens, people need to be informed as soon as possible, but also understand clearly what the emergency is. Sirens simply do not provide anything other than an alert that there is a possibility of danger. Real-time data can make all the difference between panic and rational action whenever an emergency occurs. Why Digital Communications are So Important A digital communications platform can ensure people get the information they need whenever there is an emergency. Sirens, in many instances, have become more of an annoyance than a true sign of a life-threatening situation. A frightening aspect of siren-based systems is that they can easily be hacked, raising the possibility of mass chaos. In April 2017, all 156 tornado warning sirens in Dallas, Texas, activated simultaneously during the middle of severe weather season. Thousands of residents panicked as the sirens continued to go off on a night when skies were clear. According to The Dallas Morning News, officials with the city’s Office of Emergency Management blamed the activations on a computer hack. Not only are sirens antiquated and vulnerable to attack, they provide no information about the nature of an emergency. Digital communications on devices like digital signage and mobile phones, on the other hand, deliver real-time data that adds context to an alert, allowing people to quickly take whatever actions are needed to stay safe. Calm Instead of Chaos There are several different scenarios where an advanced, data-driven emergency notification system can be a major benefit. When severe weather is approaching, facility operators can send informative messages directly to staff members as well as building occupants. These messages, delivered directly to mobile devices, can tell people exactly how to take cover so they can be secure. If an area needs to be quickly evacuated, such as a large office building or a retail store, real-time information will detail exactly where exits are located, and which exits are safe to use so people can leave in an orderly manner. If an office or campus lockdown occurs due to a threat of violence, a digital communications system will let them know when it is safe to leave the area. There are many factors that go into determining how someone will react to traditional alarms. According to the Society of Fire Protection Engineers, someone hearing a fire alarm at home will react a great deal faster than someone in a public building. If they are in a shopping mall, and don’t have additional information providing context to the alarm, they will very likely continue with their activities. Perhaps even more important is that according to Security Magazine, a crucial component of security notification systems is bidirectional abilities; it’s critical that messages aren’t just sent, but actually received as well. By using real-time digital communications, facility operators will greatly improve the chances that emergency messages will truly resonate with their intended recipients. It’s Time to Implement a Digital Communications System for Your Facility The safety of everyone inside your facility must be your top priority – it is not only a moral responsibility, it could also be a matter of liability. By going beyond the traditional alarm or siren system, you will be in a much more favorable position to minimize any potential harm and create a safer environment.

Finding Your Digital IQ

Less than 12% of Fortune 500 businesses from 1955 still exist today. For those still alive it isn't a coincidence. Their creative destruction, constant innovation and technology-focused mindset is why those companies still thrive today. By studying a company’s Digital IQ, we can understand how digital transformations propel both organizations and whole industries forward. A survey from PriceWaterhouseCoopers, which polled 2,216 executives at companies with annual revenue of more than $500 million, found that leaders are embracing digital transformation – mobile strategies, internet of things, consumer technology, social platforms and more. They recognize what is at the forefront of every executive’s mind - how a digital strategy can influence key business objectives. Digital transformation involves three areas: technological ability, digital communications and customer experience. We have a short list of questions that organizations can use to measure their Digital IQ and progression in their digital transformation journey: How is digital transformation defined at your organization? Who is leading your digital transformation? Is digital transformation being looked at across the entire enterprise or just in individual departments How can digital transformation help the business, both financially and with overall employee and customer experience? How can you leverage existing assets and technologies in new ways? How can data and information have a greater benefit and/or competitive advantage? One of the best ways to raise a company’s Digital IQ is by understanding and improving upon the human experience. Executives must think critically about how their digital initiatives will affect the experience of customers and employees, as even the most well-intentioned initiatives can have negative impacts on people. By prioritizing the user experience, digital initiatives can increase revenue growth and profit margins. In 2007, roughly 40% of Chief Information Officers (CIO) had a seat at the executive table. Now, CIOs are heavily involved in strategic planning as digital strategies are influencing business goals. Digital no longer simply means the internet. It now touches every business function, from human resources to sales and marketing. IT investments are connected to an organization’s goals. The organizations that make IT part of their overall strategy will be ready to handle the challenges that come with the ever-changing business model. No company wants to be one of the nine out of every ten Fortune 500 companies around in 1955 that are no longer around today. Now is the time to bring everyone around the table to honestly evaluate your business. Start thinking outside of the box about the future of your business, and its digital transformation.

Why Unused Data is a Virtual Goldmine

Every single customer interaction, sales transaction, operations report, and similar electronic record represents a wealth of potentially valuable information that can be used to shape business strategy, enhance customer experience and improve product design. Yet, a vast portion of this data sits unused. The critical last mile between this information and its application represents a massive area of business opportunity. According to McKinsey and Company, typical business servers and enterprise data centers only deliver between five to fifteen percent of their maximum computing output on average over the course of a year. Other research finds that nearly 97% of data sits unused in organizations. The time and effort to acquire, secure, and store this information is significant, but the underlying cost of failing to utilize this information is massive. The Uptime Institute found that nearly 30% of servers worldwide sit unused. The cost of these 10 million comatose servers is somewhere in the neighborhood of nearly $30 billion dollars in idle capital. At the same time 90% of Dark Data, or unstructured data, is never analyzed. This means that valuable insights about products, internal development processes, and even website analytics that are collected during the course of normal business sit unused. The untapped value stored in customer information, log files, account information, and even legacy documents is astronomical. The chances that your organization is sitting on a pile of valuable and untapped data is extremely high. Dark data represents a chance for companies to leverage unique and important insights that can drive their business and allow them to compete with, or remain, market leaders. For example, mobile geo-location information can be used to coordinate logistics and user behavior in completely novel ways. The growth of organizations like Amazon are great case studies into just how much new data is being created in today’s technological society and businesses can leverage that information. People are leaving millions of footprints in metadata that can be mined for profitable strategies and the most successful organizations will be the ones who figure out how to do this the fastest. Omnivex allows businesses to easily collect, process, and deliver targeted real-time information across the organization on any screen – connecting people and data.  

How IOT is impacting manufacturing

Today the way information is shared across organizations and between individuals is dramatically different than a decade ago. People expect to have real-time information available where and when they need it on a variety of devices. This evolution has been fueled by the internet and the devices that are connecting to it. Various market research studies estimate by 2025 more than 75B devices (machines, sensors, etc.) will be connected to the cloud. This explosion of networked devices is commonly referred to as the Internet of Things (IoT). It should come as no suprise that IoT is transforming the manufacturing industry. According to PwC, 35% of manufacturers already use smart sensors, 10% plan to implement them within a year, and 8% plan to implement them within three years.  Smart manufacturing is about creating an environment where all available information—from within the plant floor and from along the supply chain—is captured in real-time and turned into actionable insights by making this information visible to all who need to see it. It comprises all aspects of business, blurring the boundaries among plant operations, supply chain, product design and demand management. Enabling virtual tracking of processes, resources and products, smart manufacturing gives enterprises full visibility which in turn supports streamlining business processes and optimizing supply and demand. Perhaps one of the best examples of this efficient real-time environment is Lean Manufacturing.  Smart manufacturing requires a healthy dose of technology to ensure machines work together and  information flows in real-time. The Internet of Things provides the environment that makes this possible, and having a digital signage platform allows you to collect, process, and deliver targeted real-time information such as KPI dashboards and inventory levels on a variety of devices including digital signs, interactive kiosks, and tablets. With the Internet of Things and the right digital signage platform, manufacturers can give each of their physical assets a digital identity that enables them to know the exact location and condition of those assets in real-time throughout the entire supply chain. By implementing IOT  and the right visual communications software platform a manufacturing organization will see a lower total cost of ownership, increased worker efficiency, and decreased safety hazards.   

The world’s most popular mobile app doesn’t run on a smartphone

Quick – what mobile app do people worldwide use more frequently than any other?  Facebook?  YouTube?  Google?  Not even close.  Most people use this app or system a couple dozen times every day without even thinking about it.  It’s real-time, interactive, sensor and big data driven with an extremely friendly user interface so simple even children use it.  In an age of rapidly increasing complexity it’s a great example of a pervasive system that delivers value very simply with no extraneous bells and whistles. I bet you’re wondering what it is – the system I’m referring to is the traditional 3 color traffic light signal.  You may argue that “app” is a bit of a misnomer when discussing traffic lights and a mobile app historically has been defined as a piece of software designed to run on mobile devices such as phones and tablets.  However, if you think outside the box for a moment, a traffic light is powered by software and is utilized by individuals when they are mobile.  So let’s pursue this unconventional angle and see where it takes us. One of the first points that hits home is the fact that the term “mobility” as I’m using it refers to the mobility of the person, not the device.  I am not the first to come up with this concept, but I find it very compelling.  It caused me to rethink many assumptions when I first considered it.  After all, isn’t the point of technology to help people in their lives and do it in the most effective way possible?  Limiting the scope of a solution to a particular device type eliminates other, possibly better, options.  One of the traps that engineers, myself included, often find ourselves in is creating technology for technology’s sake and we often need to catch ourselves and redirect our creativity at solving the real problem in the best way.  By focusing on the mobility of the individual and designing technology that delivers benefits to people where and how it makes the most sense to them it really opens up some interesting possibilities. Imagine for a moment implementing the traffic light network as a smartphone app.  You are in your car approaching an intersection and in wondering whether it is safe to proceed you pull out your phone, turn it on, enter your passcode, and launch the traffic signal app to determine what to do.  Completely impractical, never mind the fact that it’s illegal to use a phone while you drive in many jurisdictions.  When you view this scenario considering the mobility of the individual the best way to deliver the information to them isn’t on a mobile device; rather it is on a simple traffic light that they can see clearly from their car.  And we don’t need full color 4K hi-def screens to get the job done.  Three pixels will do just fine. We constantly hear the mantra to “think outside the box” but actually doing it can be difficult at times.  Constantly looking for new perspectives such as this view on mobility can allow us to alter our assumptions and change a lot of what we think and do every day.

Say No To These Digital Signage Myths

Digital signage is not technology of the future, but is very much the technology of today. Businesses of all sizes put this electronic medium to use and enjoy a positive return on investment. Digital signs can increase sales, boost foot traffic, and offer a dynamic advertising medium with the flexibility and impact today's businesses need to differentiate themselves. From small cafes to boutiques to large showrooms, digital signage is a valuable marketing tool that delivers results. Digital signs beautifully display marketing messages, including specials, impromptu sales, and other information about a business that customers can immediately take in and use. Don't buy into the following 4 myths about digital signage. 1. You Should Wait for Technology to Mature More While there will undoubtedly be further advancements in digital signage technology, existing technology is already mature, with most digital signs using LED backlighting which cuts way down on power consumption. And yes, 4K displays are here, but HD is still phenomenally popular and is more than sufficient for most digital signage applications. 2. You Can Save By Using a Consumer-Grade Display In some cases this is true, but usually a commercial-grade display is worth the investment. Consumer-grade panels are rarely rated for longer than 10 hours of daily use, while digital signage is typically expected to perform longer than this. Furthermore, warranties on top commercial displays last up to six years, compared to the typical one-year consumer-grade warranty (which may be voided anyway if it's used in a commercial environment). Commercial-grade displays let users lock out video inputs so no one can turn them off or change them, plus many have schedulers and on-off timers for source flexibility and automation. 3. Digital Signs Cost Too Much On the contrary, the ROI for digital signage can be easy to justify. Screen sizes range from modest to very large, and a high-performance full HD display with media player and software in a turnkey solution can be had for a reasonable sum. No longer does using digital signage require expensive equipment, coordination among multiple vendors, and specialized software. Benefits become apparent very quickly as your business generates additional sales revenue due to relevant information being presented to customers in your store. You can even display customer endorsements that come in from Facebook and Twitter on your digital signs. And when a campaign ends, you're spared the hassle of discarding old physical materials and starting over. 4. Installation and Content Building Will Be Too Complicated Today's digital signage systems allow content to be uploaded in a variety of ways. Creating signage content today is no more complicated than creating an audio playlist or putting together a PowerPoint presentation. Many of today's digital signage applications include pre-made templates that make it easy to build content, without the necessity of hiring a designer. Updating your digital signs as needed is easy.  There is simply no reason to be intimidated by the idea of using digital signage today. With powerful systems available at a range of price points, even small businesses can make great use of this technology to drive higher revenues and generate relevant, up-to-the-minute advertising without expensive third-party software or the necessity of hiring a designer. Advances in technology have made displays more cost-effective, brilliant, and energy-efficient than ever, and the ROI for digital signage can be both quick and positive.

Death to the Refresh Button!

Why do we tolerate the refresh button? We live in an era of instant gratification.  Apps summon everything from rides, to food, to dates at the click of a button.  Our inboxes push notifications at us in real time and there is a constant stream of data in the palms of our hands.  Consequently, we’re accustomed to having exactly what we need exactly when we need it. But do we really get what we need when we need it?  Is what we get current?  Is the information accurate right now?  We all suspect it’s not.  So when monitoring data that could change at any time, we press the refresh button to get an update.  And a few seconds later we press the refresh button again.  Has that plane landed yet?  <Refresh>  Did my team tie the game?  <Refresh>  Are those results in yet?  <Refresh>  Has that traffic accident been cleared?  <Refresh> It shouldn’t really surprise us that technology exists to eliminate this.  After all, there are self-driving cars and trucks on the roads.  Then what’s the deal with the websites out there?  Why is it that the refresh button still persists and occupies a prominent place on our web browsers and in our lives?  The answer lies, unsurprisingly, in the history of the development of the Internet and the way systems, until recently, had to be designed in order to function.  The good news is that technology moves forward and we now have different ways to design systems to eliminate the need for the refresh button.  Get ready to raise your expectations. Stateless Systems are Old School Early servers on the Internet had to work in what is called a request/response manner.  If a client needed some information, it would reach out to the server and request it.  The server would then respond with whatever information the client asked for.  If, later on, the client wanted some more information it would come back again with another request and the server would issue another response.  The refresh button arose rather naturally from this process to re-request the information to get an updated version.  Similar in concept to the redial button on your phone. It was necessary for a server working in this manner to forget what it sent you the last time you made a request.  After each response the connection was dropped.  This vastly simplified the programming and reduced the hardware requirements for operating a server.  We call this design “stateless” because the state of the connection is discarded after each response.  Think of phoning an airline, asking if a flight has arrived, getting the answer, and hanging up.  Five minutes later you call again, request the same information, get a response (likely the same one), and hang up.  Repeat.  Redial.  Refresh.  When you finally hear the flight has arrived, it’s stale news and already out of date. This is how the vast majority of websites on the Internet work today. Stateful Systems are Here With the advances in web-based programming and the increased performance of computer hardware and storage, it has now become possible to design web servers to be “stateful” and maintain connections.   An airline agent operating in a stateful manner would stay on the line until the moment the plane touched down and then say “the flight you asked about just arrived”.  Instant data updates, nothing is stale, vastly reduced bandwidth, no need for a refresh. Stateful systems can push real-time information to users rather than waiting for them to pull updates.  Since these systems remember who you are and what you need, they only feed you information that is relevant to you at the moment it changes. To be fair, creating a stateful system is more difficult than creating a stateless one.  This means more expense up front.  As time goes on however, new software tools and libraries are coming on the scene and removing the excuse. Does this Really Matter? At Omnivex, we’ve dedicated the last 25 years to presenting information to users in the most effective manner possible.  We know that showing out of date information is often worse than showing nothing at all.  If a bank is displaying the wrong exchange rates they can lose millions.  If users rely on a website that isn’t accurate, they’ll leave.  If a town learns about an inbound tornado or tsunami five minutes late, that’s unacceptable. Truthful, real-time data is becoming increasingly vital as we advance in technology and expectations.  If there is a better way to deliver updates, our position is that the benefits of this far outweigh the effort to add it to the software. A leading cloud services provider of a cutting-edge platform has actually placed a refresh button onto the toolbar of their brand new web based monitoring dashboard.  As if the one built into the browser wasn’t enough. The constant need to refresh undermines the great technological strides we’ve made as a society.  Why are new, innovative systems still tied to outdated communication designs?  The result is an unnecessary and potentially harmful lull in information delivery. It’s time to eliminate this anachronism from our lives.

How to measure digital signage ROI

Digital Signage has experienced a rapid increase in popularity as more and more organizations realize the value this technology can add. In addition to allowing for live audience interactions, compared to what used to be just static paper advertisements, digital signage creates a prime opportunity for brand building while also influencing customer behavior in real-time. It creates a stimulating environment, engaging the customer and impacting short and long term behaviours. However, simply throwing money at digital signage won't deliver the best return on your investment (ROI). Here are some guidelines for measuring your digital signage ROI.   1. Define and Articulate Your Objectives Each organization has unique goals and therefore unique requirements for what they expect to get in terms of return on an investment in new technology, products or processes. First, the organization should define what their definition of “return” entails. Increased sales? Increased efficiency? Time savings? In other words, based on the expectations of the return, what will the signage system be used for? Your objectives for digital signs may vary throughout your organization. For example, some signs may be used for keeping employees informed while others may be used to help customers.   2. Understanding Return on Investment (ROI) and Return on Objectives (ROO) Return on investment is important because of its broad applicability. ROI is, at its simplest, hard dollars returned versus hard dollars invested; the gains from your investment less the initial investment cost. ROI and Return on Objectives are closely intertwined. Digital signs  utilized for wayfinding may not appear to lead directly to increased revenues. However, by freeing up staff time, previously spent providing directions, the staff are now available to perform revenue generating activities instead. Thus, the wayfinding system indirectly leads to increased revenues. When thinking about ROI it is also important to consider the timeframe. Generally, the ROI in technology needs to be looked at from a longer term point of view and a Total Cost of Ownership (TCO).  The cost of investing in a digital signage network in the near term might far outweigh the cost of printing posters or adding additional staff. However, with digital signage you now have the ability to update your screens with real-time information, the option to update a single screen in a certain location for a specific purpose, or the entire network instantly. Compare that to the cost of trying to do that with printed signs or people, ROI and TCO appear a lot more appealing and the processes become a lot more efficient.   3. KNOW What to Measure Another, more subjective form of ROI is measuring positive feedback from guests before and after installation of digital signage. This can help you determine the impact of the investment and if it is meeting your objectives. Even simply observing people can answer some questions: How long do customers spend in front of a digital sign? How many followed up by buying a sale item advertised on the sign?   4. look at Advanced Methods of Measurement If these simple ways to measure digital signage ROI aren't sufficient, technology allows you to establish more detailed measurements. For example, by integrating the Internet of Things and electronic sensors you can measure foot traffic or interactive touch screen responses. Another, more involved type of ROI measurement is conducting surveys or interviews and recording people's responses. Did they notice the digital signs? Did they find them helpful?   5. Measure It, and Manage It The old saying "You can't manage what you don't measure," while a cliché, is true. Fortunately, technology is making those measurements easier and more scientific, so businesses can track performance over both the short and long-term. Measuring ROI for digital signage makes sense, particularly for companies that plan to start small and roll out a larger digital signage project or network over time. Calculating ROI on initial projects can influence better ways to do things later on. Businesses in industries ranging from healthcare to manufacturing to hospitality and more have turned to digital signage solutions for informing employees, communicating important messages, enhancing safety and engaging customers. To make the most of your digital signage investment you need to calculate ROI. You will gain a deeper understanding of customer or employee behavior and can be fine-tune your digital signage strategy for maximum benefit.  

Are Your Communications on the Edge?

Edge computing is becoming more prevalent and with its growth comes impact. Various types of edge computing affect communications and their deployment. There are lots of factors involved in edge computing and to be able to optimize it in communications, you must understand how its deployed, used and what security concerns it may bring. Edge computing enables a real-time exchange on mobile and wireless platforms by taking the load off monolithic data processing centers and the cloud, shifting it to the devices that make up the Internet of Things (IoT). It makes processing data closer to where it was created possible. This can be within a device itself or close to the device. Different Types of Edge Computing There are four kinds of edge computing: mobile networks, enterprise, IoT, and device. Mobile Networks: For mobile communication providers, the edge remains on fixed and/or mobile network facilities, which translates to a number of possibilities such as decentralized core data centers, central offices, network aggregation points, eNodeB, or base stations. Enterprise: Enterprise edge describes compute workloads residing on an enterprise’s location to keep data and processing localized. This option may be in place to address latency or for compliance reasons. It could also be processed in combination with the telco network or centralized clouds. IoT: The IoT edge may be completed in an on-site gateway to reduce the amount of data sent to the centralized cloud or also for latency or compliance reasons. Device: The device edge is a large set and includes all IoT devices, surveillance cameras, autonomous cars, and smartphones. The Viability of Edge Computing Today Edge computing isn’t new, but several drivers are making it more viable today than ever before. The costs associated with it are decreasing. There is more computing power executed in smaller footprint devices. The amount of data is massive and will continue to grow. Finally, modern machine learning and analytics make it a very in-demand technology. Edge Computing for Communication Systems: Optimizing for High Performance We live in a data-heavy world, one that will only grow. With billions of devices connected to the internet, the expectation is for it to be fast and reliable. Fortunately, not all devices use cloud computing, which is where edge computing enters the picture. The communication layer of edge computing represents the medium of data transmission that should be secure from attacks. The communication layer has two parts: local communication and long-range communication. In a local communication scenario, the endpoint device talks to one or more edge gateways, allowing for entry to the enterprise network after authentication. Long-range communication works differently in that edge gateways communicate with one another or a centralized cloud platform through an orchestration layer. With long-range communication layers, cloud security is vital. Sensitive data should move from edge computing gateways to an encrypted cloud. There is a need for an edge orchestrator, which is a software layer for the management and configuration of edge devices. This allows for the movement of encrypted data from edge to master with ease. Digital certificates are also critical as they play a role in the authentication of cloud and third-party applications attempting to communicate with the cloud service. Orchestrating the cloud-based network and intelligent edges to benefit from low-latency and high-performance involves combining intelligent edge solutions and a centralized service control center. There you can realize compute power at the edge and a cloud-based, centralized platform to orchestrate it all. Edge Computing and Human-Centered Design: What is the Key to Proper Communication? With so many personal computing devices out there in the world, there are new challenges ahead. It’s been the catalyst for human-centered design, blurring the lines between man and machine. Edge computing is a new frontier in communication, creating an architecture of one or more collaborative multitudes of computing nodes, which are set between the sensor networks and cloud-based services. It enables a large amount of data to be processed, reducing retrieval time. It also allows for more control over the data. Edge Computing and Digital Communications In the world of digital communications, edge computing is changing how data is processed and analyzed. This is especially important when businesses depend on digital communications to drive action and decision-making. Edge computing delivers almost limitless applications—from integrating facial recognition to language processing. Edge computing and cloud computing are delivering a future full of possibilities for digital communications. But to get the most out of edge computing for communications systems, businesses must have a partner that understands the different forms of deployment, security considerations, and how to properly communicate as technologies and devices continue to evolve. By partnering with Omnivex, organizations can take advantage of this new technology now and stay in pace with advancements in communications delivery.

Generating a Tangible ROI with Digital Signage

Digital signage is found in nearly every corner of the modern world. Companies are discovering the benefits of strategic messaging that can be deployed easily across the globe. However, the question many newcomers are asking, though, is: “Will digital signage really generate a tangible Return on Investment (ROI)?” The simple answer is yes! Business goals and objectives The first step to generating positive ROI is understanding how your digital signage aligns with your business goals and objectives. What are you looking to achieve? Increased sales, reduced costs, enhanced customer experience, and brand awareness are just a few of the many positive benefits organizations derive from digital signage. Understanding your business goals and aligning that to your digital signage strategy will help create a positive digital blueprint. Make sure you have SMART (Specific Measurable Attainable Realistic Time-sensitive) goals. It is also important to consider how you will measure success. What constitutes enhanced customer experience? What costs are you looking to reduce and how will you measure their reduction? Tangible metrics If it exists you can usually find a way to measure it. Tangible digital signage metrics include increased sales, reduced costs, reduced wait times, and improved customer and employee satisfaction. One way that airports and other public facilities are currently deploying digital signage is as a wayfinding tool. The ROI on these types of deployments is evident in reduced wait times and employees having more time to help service other areas of the business. On the revenue side, the average increase in sales from digital signage is somewhere between 3-5%. There is an additional increase of margin per transaction of 2.5-3% based on customer upsells from attractive Point-of-Purchase (POP) displays. Surveys estimate that nearly 20% of customers have made an impulse purchase after seeing a product displayed on digital signage. This makes it is easy to see how quickly digital signage can provide a hard ROI, especially when displayed to large volumes of consumers. In another case study, a bank was able to reduce perceived wait time 10.8% through digital merchandising.[1] Product awareness doubled from 22% to 45% and customer recall for digital signage in branch reached nearly 63%. The positive impacts of a better customer experience and enhanced product recall are not always as easy to see as fluctuations in sales numbers. However, they are important barometers for the success of digital signage strategies. Measuring engagement It is also important to think outside the box about what is possible with digital signage. The rise of social media platforms gives businesses the opportunity to engage with their buyers in a completely novel way. For example, one way to increase engagement and ROI might be through a targeted Twitter campaign using specific hashtags. ROI is measured in growth of Twitter mentions and followers. The value of being a thought leader with millions of followers is potentially massive. Your customers are busy and distracted. The best way to bridge the gap between a prospect and a sale is through digital signage that connects and influences buying habits, all while improving interactions. ROI doesn’t need to be elusive. Whether your organization is seeking out revenue increases, better brand awareness, or improved customer experiences, digital signage can provide galvanizing opportunities.     [1] https://www.digitalistmag.com/industries/retail/2014/05/02/how-digital-signage-drives-marketing-roi-01249973

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