Jenn Gvozdek's blog

You Have 99 Problems, but Information Management Shouldn’t Be One of Them

Digital communications platforms have the power to transform organizations by enabling them to efficiently collect, process, and deliver targeted information to customers and employees on any screen. Businesses should seek to build solutions that effectively drive action and help deliver results by connecting their two most valuable assets: people and data. Digital communications can help solve problems in ten different areas, from safety to culture to customer experience. Safety The safety of customers, employees, and visitors is an essential concern for all organizations. By providing timely information to employees, customers, and visitors via digital communications, businesses can protect their well-being and welfare. Digital communications can improve awareness and enhance emergency preparedness. This same solution can be used to deliver real-time alerts about impending storms or potentially dangerous situations on digital screens or mobile devices, and advise people of actions to take, the best evacuation routes, and where to take shelter. Additionally, digital communication can provide periodic updates on the status of an emergency situation to keep those affected informed of what is going on. Compliance Businesses must take the precautions required to manage compliance and communications both within their organizations and with outside parties. From FDA compliancy in restaurants to ADA compliance to health and safety regulations, companies must be proactive and keep up with changing rules and regulations, and then clearly communicate that information to employees and customers. A robust digital communications platform can help in this effort, allowing businesses to meet regulatory requirements, improve communication with employees and customers, reduce costs, and manage complexity. Employee Engagement Delivering information has always been essential to running a business. However, traditional channels like paper memos, emails, and company newsletters are no longer effective, and in fact, can negatively impact employee engagement. Digital communications, on the other hand, can be leveraged to deliver the right information to the right people at the right time. Real-time Information empowers employees to make better business decisions more quickly. This information can include key performance indicators (KPIs), news, weather, and emergency notifications. You can also share more evergreen content reinforcing corporate, divisional and departmental goals, creating awareness of corporate policies, procedures, values, and competitive positioning, and sharing customer success stories. By delivering this information to a variety of devices, employees become more likely to check in often on the channels they prefer, even after hours or when working remotely. This emphasis on digital communications is affecting employee engagement. A recent Gallup study found that 34% of US workers are engaged, the highest proportion in Gallup’s history. This relatively modest number, however, indicates the untapped potential in reaching the majority of the workforce. Gallup researchers found that work units in the top quartile in employee engagement outperformed bottom-quartile units by 10% on customer ratings, 22% in profitability, and 21% in productivity. Productivity Organizations dedicate significant time, resources, and money to collecting and securing their data. Unfortunately, much of this data sits unused because it’s challenging to search and retrieve. That’s why it’s essential to employ a powerful digital communications platform that allows this valuable resource to be accessed efficiently and used strategically when needed. The result is increased productivity, improved decision making, and better company performance. Digital communications help increase efficiency with visual dashboards and KPI screens while reducing errors by empowering employees with key information and stats. The business case for creating a digital workplace is compelling. The Harvard Business Review, for example, reported that organizations with strong online social networks are 7% more productive than those without these tools. McKinsey Global Institute recently found that using social technologies to enhance communications, knowledge sharing, and collaboration had the potential to raise the productivity of high-skill knowledge workers by 20-25%. Clearly, a digital workspace that can easily connect employees with data from any location is a powerful way to increase productivity. Culture From platforms like Skype to digital signage to mobile devices, digital communications are having a profound impact on organizational culture. Emails, printed memos, and even intranet sites are no longer meeting employee expectations. They want personalized real-time information where and when they need it. By embracing digital communications companies can reduce communication barriers, improve productivity and enhance company culture. Many studies have highlighted the significant benefits transparency and knowledge sharing have on the workplace. In an era when many companies have a dispersed workforce communication has become paramount to the success of the business. Costs In today’s increasingly competitive marketplace, margins are tighter than ever. By leveraging digital communications on digital screens, tablets, mobile phones, and kiosks, real-time monitoring and communication across the business can be made more efficient, leading to reduced costs. Organizations can use these tools to provide real-time production alerts and metrics, enable dynamic inventory location and monitoring, and optimize inventory levels. Using digital communications also eliminates the costs associated with distributing and updating print media. Finally, these platforms allow employees to monitor operations and compare them to key targets and statistics. People can quickly find the source of a given problem and access useful data to make better decisions, eliminating wasted dollars. Revenue Digital communications can not only reduce costs; they can also be used to drive revenue growth. When employees have access to tools that aid them in decision-making across a variety of smart devices, they are empowered to make smarter choices backed by information. This information might include real-time operations and market results, as well as increased awareness of competitor’s product offerings or services. With digital communications organizations can make timely adjustments to plans and campaigns to meet the changing needs of their customers, raise awareness of product offerings or services, improve sales through cross-selling and upselling of products and services, and drive revenues through advertising sales and promotional messaging. Customer Experience Strengthening the relationship with an existing customer is a far more efficient way to increase sales than trying to sign a new customer. Digital communications provide a powerful tool for gathering information on your existing customers and engaging with them by delivering relevant real-time information on a variety of devices, including digital screens and mobile phones. In an airport this might include location-based information such as arrival and departure times, cancellations, and delays. For retail customers, digital communications platforms can help employees provide better customer service by linking inventory to POS to show what products are available. In a service industry, visitors can be provided with real-time updates on their place in line and entertained with news, weather, and other content while they wait. Finally, in any business, digital screens can be used to help visitors quickly navigate through buildings with interactive wayfinding or to help themselves using a self-service kiosk to obtain general venue information, schedules, and room locations. Information Management In business today, there’s no shortage of data. Ways to effectively manage all that information, on the other hand, are in short supply. An effective digital communications platform allows an organization to collect, distribute and present information across an entire network of screens from one central location. It can empower employees as well, allowing them to update and make changes to digital communications content without help from the IT department. The fact is, it is only when data can be put to use by employees that it gains value. Software and Technology All software and technology are not created equally. Each organization needs to decide which information management tools are the best for its unique business needs and goals. First, a company should examine which technology it already has in place, how well it is serving its needs, and where the holes are. Next, it should consider which proven solutions are available to fill the gaps and ensure that it’s not a platform likely to become quickly outdated. Finally, the organization must choose a trusted partner that can provide installation, upgrades, troubleshooting, and security for the foreseeable future to make the most out of the investment.

Podcast - Content Reigns Supreme

In Digital Signage and Today’s Experience Economy, Content Reigns Supreme Rich Archer, Digital Designer at Omnivex, believes a product is equally as important as the manner in which it is displayed. “Content is still king,” he said. “No matter what the size, shape – no matter the technology – your display is only as effective as the content that’s on it.” Archer said digital signage has surpassed websites and print signage as the most effective form of advertising thanks in part to live customer feedback. “The audio-visual is important, but there’s a technical side to it that’s necessary…especially with live information that’s being pulled from the internet.” In terms of brand experience, Archer cited a glass walkway in China that appeared to break when walked upon as a prime example of the impact of live digital signage. He said the ideal visual display leaves the customer with something to remember. “Create something that people are never going to forget,” he said. “Making it memorable like that and actually engaging your customers is one of the keys to having success.” Archer said the creative side will undoubtedly continue to push the technology forward as it becomes widespread.     (function(p,l,a,y,e,r,s){if(p[y]) return;if(p[e]) return p[e]();s=l.createElement(a);l.head.appendChild((s.async=p[y]=true,s.src=r,s))}(window,document,'script','__btL','__btR','https://player.backtracks.fm/embedder.js'))    

Digital transformation is about turning data into business advantage

Digital transformation is about turning data into business advantage. To do that, organizations need to make sure they provide the right information to the right people. A recent IDG survey indicates that organizations can address challenges they face in delivering information by incorporating digital communications tools into their broader digital transformation strategy. Learn more about the survey results in the video below!

The Workplace of the Future and It's Digital Transformation

Digital communications in the workplace are an essential part of daily life across all departments. From updating employees with real-time information to relaying positive feedback from customers and highlighting employee accomplishments, they engage and inform employees in every department. Learn about the Workplace of the Future and it's Digital Transformation in the engaging infographic.  

Driving Digital Transformation by Communicating with Speed and Scale

With the excessive proliferation and immersive advantages of digital communications so rampant in today’s modern world, it’s difficult to comprehend why businesses would still rely on outdated modes of communication such as email or printed paper. However, a recent IDG survey revealed that half of the survey’s respondents admittedly still depend on these antiquated methods for communicating critical information throughout their organizations. In contrast, the same respondents cited that without an effective, reliable communications strategy in place, lags in information dissemination presented security risks, a loss of competitive edge, inefficiencies and lost potential business opportunities for their companies. Not just for billboards anymore, digital signage, as a communication platform, can eliminate delays in pushing targeted data to a multitude of screens—from desktops to mobile phones to kiosks to wall displays—ensuring vital information is conveyed to a company’s intended audience in real time. With the ability to improve efficiencies and cost management, enhance productivity, drive revenue growth and empower better decision-making, the right digital solution can easily collect, process and deliver the right information to the right person at the right time. Read more about the IDG digital communications survey and how Omnivex can support your need for improved communication.

DSE 2019: Transforming Customer Experiences with Innovation and Disruption

There is no better show to attend to check the pulse of the digital signage industry than the Digital Signage Expo––the world’s only international industry dedicated show. This immersive experience offers attendees a full-scale introduction to every aspect of digital and interactive signage. Transforming Every Experience This year’s theme at DSE is “Transform the _________ experience,” which includes traveler, customer, shopper, restaurant, guest, campus, healthcare, visitor and much more. Digital signage enables brands to create memorable experiences in just about any application you can imagine. There are really no limits to what can be done to transform a user’s experience. With over 4,000 users, system integrators, distributors, installers, and professionals, attendees will have the opportunity to better understand how their industry can use digital signage to communicate and connect with their audiences. Digital signage originated as a simple way to pass along information, often taking the place of static signage. Now, with the innovations of AI, social media, analytics, and mobile technology, digital signage is capable of doing much more. You’ll learn how these areas can merge with digital signage and more throughout the course of the week. Attendees will have the chance to attend 75 unique education sessions, workshops, and panel discussions. Design and Technology: Rethinking Digital Communications in the 21st Century For successful digital comm implementations, both design and technology are necessary. Each is equally important and will continue to be in the future. Digital signage, always a sector committed to innovation, is on the cusp of offering new opportunities to brands. Rethinking the way that digital signage creates experiences is in order. First, digital signage is becoming more affordable. Today, you can purchase a 4K LED TV for about the same price as a color acrylic print. Digital signage adoption, with screens that play animated content, have a much more powerful presence that a static sign, and now it’s no longer cost prohibitive for companies to be all in. Digital signage also doesn’t have to be in a box, literally. New sizes and shapes will soon be the norm allowing you to construct a display wall based on more complex designs. This flexibility is now possible because of new manufacturing processes that allow screens to be cut like paper for any size or shape. Couple this with short-throw laser projections, projection mapping techniques, and electronic ink, and you have the ability to create digital signage on any surface. This could transform signage in general from endcaps at retail stores to large-scale productions in a variety of spaces. Next, is the significant trend of interactivity. Screens can now respond to users and other screens. Voice, gestures, and facial expressions can all be “read” by digital signage, offering haptic communication in response. This technology will become more prevalent as a new way to tell a story—one that the user is a part of. Engaging Audiences with Customized Experiences Engaging audiences with any type of content isn’t easy but making it more dynamic and customized is a start. For a brand to be able to pull this off requires a lot of moving pieces. The message of the brand should remain clear and consistent as well as allow for self-updating content to be included. Your audience will also appreciate real-time, relevant local information, not just the time and weather. For example, Apple stores have a concept called “Today at Apple.” This content is meant to inform and interest viewers without being overly salesy. It gives the customer time to explore the environment and spend more time at the store. This helps creates an emotional connection to the brand and message. To do this right, as Apple has, you have to consider who your audience is and what matters to them in that moment. Digital Signage Disruption: VR and Visual Effects Virtual reality is primed to be a new disruptor to digital signage. There are many ways in which VR and digital signage can completely revolutionize certain situations. When paired with digital signage, it has the capacity to create some of the most immersive experiences ever. Digital signage is actually an extension of VR. Consider some of these possibilities. A real estate agent could take a buyer on a home tour without leaving the office. Museums can use them to create an experience that’s a real game changer, bringing art or displays to life and more accessible to visitors. In retail, using VR and digital signage could be the next step of letting buyers try before they buy. These are just a few examples of the opportunities for these two technologies to work together. Omnivex, a leading software provider for all aspects of digital communications, looks forward to exploring these exciting topics and more at this year’s DSE. We’ll be looking at all the latest trends and inspirations to transform customer experiences across industries. To learn more about digital signage and modern marketing, check out our eBook.

Future-proofing the retail experience

Founded in 1984, NU SKIN is a health and beauty company that develops and sells over 200 personal care products. Listed on the New York Stock Exchange, Nu Skin’s products are available in around 50 markets all over the world through a multi-level marketing business model, which is made up of independent business partners and distributors. Wanting to further adapt to market trends and appeal to a younger demographic, Nu Skin approached SLD to create a new experience center that could be utilized throughout their growing China market. SLD worked collaboratively with consulting firm, MetaThink, to build a new flagship store that is an immersive, engaging experience for all visitors. Nu Skin unveiled their new experience center, Nu Xtore, in Shenzhen, China in November 2018.  Leveraging the latest in technology and design trends, Nu Xtore creates a personalized, interactive experience through the integration of both digital and physical elements. The store features over 50 digital screens in a variety of configurations, powered by Omnivex Moxie software. On the SLD website you can read their full case study on Nu Skin to learn more about the project and how SLD helped create an experience center that reflected the company’s story and brand culture, and showcased products.

Omnivex Guide to Digital Signage & Modern Marketing

In today's technology driven world, digital marketing strategies are rapidly superseding traditional marketing methods. Digital signage is a leading tactic as it reaches 70% of the public each year. It’s flexible, allowing for updates and changes, collects data, customizable, and it’s everywhere. From retail stores to hospitals, airports to universities, digital signage is empowering audiences. To optimize implementation and messaging of digital signage, it is important to consider your strategy, content and design, platforms and networking. Learn more in our eBook - The Omnivex Guide to Digital Signage & Modern Marketing

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