Jenn Gvozdek's blog

Podcast - Content Reigns Supreme

In Digital Signage and Today’s Experience Economy, Content Reigns Supreme Rich Archer, Digital Designer at Omnivex, believes a product is equally as important as the manner in which it is displayed. “Content is still king,” he said. “No matter what the size, shape – no matter the technology – your display is only as effective as the content that’s on it.” Archer said digital signage has surpassed websites and print signage as the most effective form of advertising thanks in part to live customer feedback. “The audio-visual is important, but there’s a technical side to it that’s necessary…especially with live information that’s being pulled from the internet.” In terms of brand experience, Archer cited a glass walkway in China that appeared to break when walked upon as a prime example of the impact of live digital signage. He said the ideal visual display leaves the customer with something to remember. “Create something that people are never going to forget,” he said. “Making it memorable like that and actually engaging your customers is one of the keys to having success.” Archer said the creative side will undoubtedly continue to push the technology forward as it becomes widespread.     (function(p,l,a,y,e,r,s){if(p[y]) return;if(p[e]) return p[e]();s=l.createElement(a);l.head.appendChild((s.async=p[y]=true,s.src=r,s))}(window,document,'script','__btL','__btR','https://player.backtracks.fm/embedder.js'))    

Digital transformation is about turning data into business advantage

Digital transformation is about turning data into business advantage. To do that, organizations need to make sure they provide the right information to the right people. A recent IDG survey indicates that organizations can address challenges they face in delivering information by incorporating digital communications tools into their broader digital transformation strategy. Learn more about the survey results in the video below!

The Workplace of the Future and It's Digital Transformation

Digital communications in the workplace are an essential part of daily life across all departments. From updating employees with real-time information to relaying positive feedback from customers and highlighting employee accomplishments, they engage and inform employees in every department. Learn about the Workplace of the Future and it's Digital Transformation in the engaging infographic.  

Driving Digital Transformation by Communicating with Speed and Scale

With the excessive proliferation and immersive advantages of digital communications so rampant in today’s modern world, it’s difficult to comprehend why businesses would still rely on outdated modes of communication such as email or printed paper. However, a recent IDG survey revealed that half of the survey’s respondents admittedly still depend on these antiquated methods for communicating critical information throughout their organizations. In contrast, the same respondents cited that without an effective, reliable communications strategy in place, lags in information dissemination presented security risks, a loss of competitive edge, inefficiencies and lost potential business opportunities for their companies. Not just for billboards anymore, digital signage, as a communication platform, can eliminate delays in pushing targeted data to a multitude of screens—from desktops to mobile phones to kiosks to wall displays—ensuring vital information is conveyed to a company’s intended audience in real time. With the ability to improve efficiencies and cost management, enhance productivity, drive revenue growth and empower better decision-making, the right digital solution can easily collect, process and deliver the right information to the right person at the right time. Read more about the IDG digital communications survey and how Omnivex can support your need for improved communication.

DSE 2019: Transforming Customer Experiences with Innovation and Disruption

There is no better show to attend to check the pulse of the digital signage industry than the Digital Signage Expo––the world’s only international industry dedicated show. This immersive experience offers attendees a full-scale introduction to every aspect of digital and interactive signage. Transforming Every Experience This year’s theme at DSE is “Transform the _________ experience,” which includes traveler, customer, shopper, restaurant, guest, campus, healthcare, visitor and much more. Digital signage enables brands to create memorable experiences in just about any application you can imagine. There are really no limits to what can be done to transform a user’s experience. With over 4,000 users, system integrators, distributors, installers, and professionals, attendees will have the opportunity to better understand how their industry can use digital signage to communicate and connect with their audiences. Digital signage originated as a simple way to pass along information, often taking the place of static signage. Now, with the innovations of AI, social media, analytics, and mobile technology, digital signage is capable of doing much more. You’ll learn how these areas can merge with digital signage and more throughout the course of the week. Attendees will have the chance to attend 75 unique education sessions, workshops, and panel discussions. Design and Technology: Rethinking Digital Communications in the 21st Century For successful digital comm implementations, both design and technology are necessary. Each is equally important and will continue to be in the future. Digital signage, always a sector committed to innovation, is on the cusp of offering new opportunities to brands. Rethinking the way that digital signage creates experiences is in order. First, digital signage is becoming more affordable. Today, you can purchase a 4K LED TV for about the same price as a color acrylic print. Digital signage adoption, with screens that play animated content, have a much more powerful presence that a static sign, and now it’s no longer cost prohibitive for companies to be all in. Digital signage also doesn’t have to be in a box, literally. New sizes and shapes will soon be the norm allowing you to construct a display wall based on more complex designs. This flexibility is now possible because of new manufacturing processes that allow screens to be cut like paper for any size or shape. Couple this with short-throw laser projections, projection mapping techniques, and electronic ink, and you have the ability to create digital signage on any surface. This could transform signage in general from endcaps at retail stores to large-scale productions in a variety of spaces. Next, is the significant trend of interactivity. Screens can now respond to users and other screens. Voice, gestures, and facial expressions can all be “read” by digital signage, offering haptic communication in response. This technology will become more prevalent as a new way to tell a story—one that the user is a part of. Engaging Audiences with Customized Experiences Engaging audiences with any type of content isn’t easy but making it more dynamic and customized is a start. For a brand to be able to pull this off requires a lot of moving pieces. The message of the brand should remain clear and consistent as well as allow for self-updating content to be included. Your audience will also appreciate real-time, relevant local information, not just the time and weather. For example, Apple stores have a concept called “Today at Apple.” This content is meant to inform and interest viewers without being overly salesy. It gives the customer time to explore the environment and spend more time at the store. This helps creates an emotional connection to the brand and message. To do this right, as Apple has, you have to consider who your audience is and what matters to them in that moment. Digital Signage Disruption: VR and Visual Effects Virtual reality is primed to be a new disruptor to digital signage. There are many ways in which VR and digital signage can completely revolutionize certain situations. When paired with digital signage, it has the capacity to create some of the most immersive experiences ever. Digital signage is actually an extension of VR. Consider some of these possibilities. A real estate agent could take a buyer on a home tour without leaving the office. Museums can use them to create an experience that’s a real game changer, bringing art or displays to life and more accessible to visitors. In retail, using VR and digital signage could be the next step of letting buyers try before they buy. These are just a few examples of the opportunities for these two technologies to work together. Omnivex, a leading software provider for all aspects of digital communications, looks forward to exploring these exciting topics and more at this year’s DSE. We’ll be looking at all the latest trends and inspirations to transform customer experiences across industries. To learn more about digital signage and modern marketing, check out our eBook.

Future-proofing the retail experience

Founded in 1984, NU SKIN is a health and beauty company that develops and sells over 200 personal care products. Listed on the New York Stock Exchange, Nu Skin’s products are available in around 50 markets all over the world through a multi-level marketing business model, which is made up of independent business partners and distributors. Wanting to further adapt to market trends and appeal to a younger demographic, Nu Skin approached SLD to create a new experience center that could be utilized throughout their growing China market. SLD worked collaboratively with consulting firm, MetaThink, to build a new flagship store that is an immersive, engaging experience for all visitors. Nu Skin unveiled their new experience center, Nu Xtore, in Shenzhen, China in November 2018.  Leveraging the latest in technology and design trends, Nu Xtore creates a personalized, interactive experience through the integration of both digital and physical elements. The store features over 50 digital screens in a variety of configurations, powered by Omnivex Moxie software. On the SLD website you can read their full case study on Nu Skin to learn more about the project and how SLD helped create an experience center that reflected the company’s story and brand culture, and showcased products.

Omnivex Guide to Digital Signage & Modern Marketing

In today's technology driven world, digital marketing strategies are rapidly superseding traditional marketing methods. Digital signage is a leading tactic as it reaches 70% of the public each year. It’s flexible, allowing for updates and changes, collects data, customizable, and it’s everywhere. From retail stores to hospitals, airports to universities, digital signage is empowering audiences. To optimize implementation and messaging of digital signage, it is important to consider your strategy, content and design, platforms and networking. Learn more in our eBook - The Omnivex Guide to Digital Signage & Modern Marketing

Digital Technologies and Priorities in 2019

Digital transformation was a hot topic in 2018 and it is sure to continue impacting organizations in 2019. In fact, according to a Forrester Research survey, 46% of executives believe that in less than five years, digital will have an impact on more than half their sales. The World Economic Forum estimated that digital transformation has the potential to create as much as $100 trillion in combined value for both industry and society by 2025. There are several trends within digital transformation worth further investigation: Digital Transformation Continues as a Top Priority for Business Leaders A recent Randstad study found that 95% of the 3,000 surveyed organizations felt a new type of leadership is required to adequately address changes in organizational structures and operating models due to digitalization. Rapid technological advances are causing companies to view this as an overall business priority, not just a technology or IT goal. To address this issue, an estimated 60% of CIOs are growing their budgets for analytics, machine learning, and data science according to Forbes. AI Will Power More Tools from Search to Digital Communications Consumers have embraced artificial intelligence through the use of virtual assistants like Apple’s Siri, Amazon’s Alexa, and other devices. But with the rapid advancements of IoT devices and AI chips, artificial intelligence will be used for a lot more than finding a song or predicting the weather. Chatbots such as Mya will help HR pre-qualify candidates for jobs and even automatically reject a candidate if you decide to pass on his or her application. In addition, these chatbots will allow companies to use virtual agents to solve customer service issues without having to pass off calls to a human. Potential Blockchain Applications will Continue to Grow Most of us think of blockchain as a way to create digital currency such as Bitcoin, but this only scratches the surface of its capabilities. Blockchain-inspired solutions can also be used to achieve operational efficiency by automating business processes or digitizing records. The applications that will be produced with blockchain technology in the near future have the potential to enhance the secure sharing of information among known entities, as well as improving opportunities for tracking and tracing physical and digital assets. The Connected Cloud Will Produce a Mix of Different Cloud-Based Technologies Connected clouds are evolving to meet the varying needs of companies, whether they want cloud-source storage, networking, security, or app deployment. Public cloud providers like Amazon and Alibaba, for example, are now offering private cloud options as well. Providers are showing an increased commitment to connecting clouds so applications run seamlessly, secure, and streamlined. Finding the right mix of workloads running in public, private, and hybrid environments will be a big topic in 2019. Smart Spaces from Hospitals to Offices to Transportation and Manufacturing Centers A smart space is a physical or digital environment in which multiple elements––including people, processes, services, and things––interact to create a more immersive, interactive and automated experience for a target set of people and industry scenarios. This can be seen in the advent of smart cities, digital workplaces, smart homes, and connected factories. The creation of smart spaces is poised to accelerate rapidly and become an integral part of the daily life of employees, customers, consumers, community members, and citizens. Digital Ethics and Privacy: The Value of Information Individuals, organizations, and governments are growing concerned about the use of their personal information by organizations in both the public and the private sector. Organizations must proactively address these concerns or face the inevitable backlash. This requires taking more action than just ensuring an organization is compliant with privacy laws. Digital ethics will be a hot topic as organizations learn to ways to handle privacy and information in 2019. Increased Use of Data and Analytics Across All Parts of Organizations Augmented analytics use machine learning to transform how data is developed, consumed, and shared. Automated insights from augmented analytics will be embedded in enterprise applications, such as those used by HR, finance, sales, marketing, customer service, and procurement, to optimize the decisions and actions of all employees and automate the process of data preparation, insight generation, and insight visualization. In many situations, this will eliminate the need for professional data scientists.

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