Jenn Gvozdek's blog

3 Reasons to Share KPIs on Your Digital Signage

“You cannot manage what you cannot measure” are the famous words of management guru Peter Drucker. In today’s competitive business environment, this statement continues to ring true. A common way to measure success is Key Performance Indicators. KPIs are actionable metrics that organizations use to measure their effectiveness at hitting goals or objectives. They help keep strategy on track and manage desired business results.    Historically, KPIs have often been tracked in spreadsheets and scorecards distributed monthly, quarterly or, yearly. Digital signage and mobile apps combined with real-time data eliminate the wait. Now it is possible to put KPIs at everyone’s fingertips. As a result, adjustments and course corrections can be made before a small problem becomes a big issue.   Why use digital signage to share KPIs? Digital signage provides three advantages that your offline spreadsheet does not. First, it allows you to automate the sharing of KPIs. Integrate a variety of data sources with your digital signage software to create a visual KPI dashboard.    Secondly, real-time monitoring allows you to highlight potential problems and address them before affecting your business. It also allows you to leverage the insights to help shape your business strategy.    Lastly, extend the reach of your KPIs. Customize your KPI dashboard by department, location, and more. Be confident you are sharing the correct metrics with the right people on the right screen. Put information at the fingertips of all employees who need it.    Popular KPIs Think about how you measure success in your business. What metrics do you want managers and/or employees to have access to? Identify 5-10 KPIs for each department that will provide the best visibility into how your business is doing. Popular KPIs to track include:   Sales sales targets sales growth number of opportunities sales per rep avg sales cycle lead conversion   Marketing  marketing qualified leads  sales qualified leads  customer acquisition cost website traffic social media followers social media engagement click-through rate    Finance accounts receivable and accounts payable turnover operating cash flow net profit margin revenue growth EBITDA (earnings before interest, taxes, depreciation, and amortization) earnings per share budget variance   Human Resources absenteeism rate  utilization rate overtime hours employee satisfaction employee turnover   Customer Service number of calls/inquiries average response time first call resolution unsolved support tickets net promoter score   Manufacturing capacity utilization overall operating efficiency machine downtime inventory turns quality   Learn more about integrating KPIs into your digital signage. Watch our KPI Dashboard video!  

5 Reasons to Incorporate Social Media into your Digital Signage

There is no denying it; social media is popular! Research from Hootsuite estimates that 4.2 billion people worldwide use it. And let's face it, social media is a daily time drain for many people, with research indicating an average of 144 minutes spent on it each day. So what does this mean for your business? How can you integrate social media into other communications channels like digital signage? Let's look at 5 reasons to incorporate social media into your digital signage. 1. Provides proof Incorporating social media feeds on digital signage helps build trust and shows transparency. It provides candid feedback on products and services. Research shows 44.8% of internet users research products on social media. They are also more likely to trust earned media, such as reviews and recommendations, overpaid advertising, and other forms of media. Additionally, integrating content from an influencers' social media on digital signage has a positive impact. 2. Increases interaction Sharing social media posts on digital signage increases interaction and encourages engagement with the company and brand. For example, 91% of people who follow a brand on social media visit a company's website or app. Also, consider the type of social media content shared on digital signage. For example, images and video typically get more engagement than straight text. 3. Improves employee morale While some employees likely follow an organization's social media channels, it is unlikely all do. Highlighting customer accolades from social media on company digital signage fosters morale and a sense of appreciation. In addition, it helps employees understand a customers' experience with the company's products or services, which may lead to new product ideas or improvements in services and processes. 4. Cost-effective content Reduce time and money spent creating posts with user-generated content. Keep digital signage fresh by automating customer social media posts and photos with corporate content. Make sure to filter social media feeds for inappropriate messages or images before posting on digital signage. 5. Increases followers Ensure social media handles are clearly visible on all digital signage. Make following social media channels easy by incorporating QR codes on digital signage. Utilizing popular hashtags will increase followers and generate interest from a wider audience. Whether you share positive tweets from Twitter on your employee-facing signage or share customer comments on your external-facing signage, you immediately increase excitement and engagement. Integrating relevant feeds into your digital signage shows your audience they matter and demonstrates a sense of fun and excitement.  

10 Essential Considerations When Implementing Digital Signage

You’ve decided your organization needs digital signage. Now what? Where do you start? Taking a vision and turning it into reality can be a daunting task. So, we’ve assembled a list of the 10 Essential Considerations When Implementing Digital Signage. Content Strategy - While many organizations usually have a goal directly related to their digital signage expectations, they may not have a solid content strategy in place. And without a plan in place, people can create content without understanding its audience or where and how it will be used. Developing a successful digital signage strategy requires the collaboration of various parties to determine not only the visual content but, just as importantly, the best message, method, and location to promote a specific product or service.   Message – What message do you want to communicate? In retail, you can focus on products or promotions with the highest margins or ones that have performed the best. In other locations, such as airports, schools or hospitals, where digital signage shares information like schedules or wayfinding, consider the user perspective and how your content can help or guide them. When you think about how the viewer will intake the information, you are more likely to promote a positive emotional experience, which is essential for the desired response.    Software platform - To be agile, your organization should choose a software platform that enables you to display information on any digital display, mobile phone, desktop PC - any screen, anywhere, any time. You need a platform that allows for easy user management, creates intelligent playlists, enables you to manage your network remotely, and can integrate with a variety of data sources and IoT devices.   Timing - Timing is fundamental to the digestion of content. Consider the average attention span, which may be as little as eight seconds, and adjust content accordingly. Account for dwell time, which relates to the traffic flow of your audience. Roadside digital signage content should be short enough for passing vehicles to ascertain the intended message, while captive audience dwell time (think airport security lines) can be longer.   Content - Content organization is vital to reaching your goals. Logically organize content and optimize the layout. Words and text should stay stationary on screen, but imagery can move. As they say, a picture is worth a thousand words. Wherever possible, represent information as images, icons, and charts rather than text alone. There are many different types and styles of charts. Choosing the right chart type can make a big difference in the legibility and comprehension of the underlying data.  • Bar charts are better than pie charts  • Use a horizontal bar chart for ranking different scenarios  • Use a vertical bar chart for time comparisons  • Line charts are used for connecting continuous data on an interval scale  • Bullet charts are great for showing value vs. target   Call to Action (CTA) - A call to action (CTA) is not just for marketing campaigns. CTAs are a dynamic means to get the most out of digital signage, providing a direction for viewers to take. A missing, weak, or irrelevant CTA translates to dead space. Digital signage requires investments in capital and resources and should be as focused on conversions as any other marketing tool employed. “Buy Now” is far less compelling than “Take Advantage of this Sweet Deal”. Don't miss the opportunity to drive action via digital signage.   Omnichannel - Make digital signage part of an omnichannel experience for your customers, employees, and visitors. Integrate user-generated content, such as social media, to promote deeper connections. Create a seamless experience from mobile to web to digital signage.   Physical location – In a perfect world you would just hang a digital screen and be ready to start sharing content. However, there are several considerations beyond the screen. These include the number, type and size of screens, mounting requirements, cabling and internet, lighting conditions, and more. In newer buildings and locations, the physical requirements are often easier to deal with than older buildings where retrofitting might be required.   Technology – As important as it is to select the right software, there are several important technical considerations when deploying a digital signage network. Probably the most important is whether to go with a cloud or an on-premise solution. Then there are screens. Traditional digital screens require separate players. System-on-chip screens have a player embedded in the display. Identify the data (social media, news, weather, calendar info, KPIs, etc.) you want to incorporate on your screens and evaluate how it will be integrated.   People – Digital signage networks have a lot of moving parts. Think about who will be responsible for the day-to-day management of your digital signage network and the overall creative design of your screens. Some additional teams may be needed during the first phase of the rollout, including IT, facilities, and maintenance. Great digital signage relies on content. Consider who will contribute content, how they will contribute, and guidelines for content submission.   

Make Emergency Notifications a Critical Part of your Digital Signage Network

Recently Omnivex and Everbridge hosted a joint webinar entitled "Make emergency notifications a critical part of your digital signage network". The webinar highlighted how to share urgent information and notifications across your organization using digital signage. Topics covered included: Why Omnivex and Everbridge have partnered Understanding the emergency notification critical path The importance of being able to send targeted information to different audience segments Automating the emergency notification workflow Case study - airports and higher education Watch the webinar below to learn more utilizing your digital signage to share critical emergency information. About Everbridge Everbridge, Inc. (NASDAQ: EVBG) is a global software company that provides enterprise software applications that automate and accelerate organizations’ operational response to critical events in order to Keep People Safe and Organizations Running™. During public safety threats such as active shooter situations, terrorist attacks or severe weather conditions, as well as critical business events including IT outages, cyber-attacks or other incidents such as product recalls or supply-chain interruptions, over 6,000 global customers rely on the Company’s Critical Event Management Platform to quickly and reliably aggregate and assess threat data, locate people at risk and responders able to assist, automate the execution of pre-defined communications processes through the secure delivery to over 100 different communication modalities, and track progress on executing response plans. Everbridge serves 8 of the 10 largest U.S. cities, 9 of the 10 largest U.S.-based investment banks, 47 of the 50 busiest North American airports, 9 of the 10 largest global consulting firms, 8 of the 10 largest global automakers, 9 of the 10 largest U.S.-based health care providers, and 7 of the 10 largest technology companies in the world. Everbridge is based in Boston with additional offices in 25 cities around the globe. For more information visit  

Reimagining The Office

During the COVID-19 pandemic, many companies moved their business virtual. Millions of square feet of office space sat empty while employees worked from home offices, kitchen tables - anywhere they could find a quiet space. Over the last number of months, offices have started to reopen. In many cases, companies are reimagining how they will operate going forward. Digital signage provides several unique ways to communicate information and create an office environment that reflects post-pandemic needs. Seven popular ways to use digital signage in offices include: Room signage - Manage the booking of workspaces, meeting rooms, and traffic around the office with digital signage.   Virtual receptionist - Monitor who is coming and going with a simple screen interface. KPI dashboards - Share real-time results and key performance metrics on digital screens throughout your organization. Target specific KPIs to a particular screen based on location, department, and more. Employee recognition  - Use digital signage to highlight important individual, team or company accomplishments. Schedules - Share real-time scheduling information for teams, individuals, and more on digital screens or mobile phones. Connect screens with Outlook and other scheduling applications for real-time digital signage solutions. Wayfinding - Make navigating corporate campuses or multi-floor offices easy with wayfinding screens. Directions can be made portable with a quick scan of a QR code from a mobile phone. Emergency notifications - Keep people safe by enabling emergency notifications to take over digital screens and share instructions or updates.  

5 Ways To Up Your Customer Experience Game

With people back in stores, stadiums, and facilities worldwide customer experience has become an important priority for many organizations. Expectations are high and organizations must find new ways to up their customer experience game! Omnivex highlights 5 Ways To Up Your Customer Experience Game: Personalization - 64% of customers of customers expect a tailored engagement based on past interactions according to Salesforce research. Leverage data to create a personalized experience on any screen. Real-time information - Surveys, particularly post sale, don't provide a complete picture of a customers' experience. Leverage IoT and real-time information to make adjustments during the customer journey not when it is over. Mobile - Create an omnichannel experience that follows the customer from mobile to web to digital screen. Ensure service and support are easily accessible throughout the customer journey. Self-service  - Enable customers to easily find information, make purchases, and more from the web, mobile and kiosks. Put information at your customers fingertips. Transparency - 86% of customers want more transparency into how their personal information is being used according to Salesforce research. Be clear where and how customer information will be used.

5 Communications Trends To Prioritize In 2022

Let’s face it; there is always a new communications trend garnering attention. However, before you roll anything out in your business, you need to consider the cost and the benefits. As we move into 2022, there are five key trends worth considering – personalization, video, interactive content, progressive web apps, and green marketing. When combined with digital signage, each of these trends will provide you with a powerful tool for communicating to your audiences. Personalization The notion of personalizing information or an experience isn’t new. However, what is new are the increased expectations for personalized information from customers, shoppers, visitors, employees, and more. A report from SmarterHQ found that 72% of shoppers act on marketing messages only when they are customized to their interests. Additionally, the report highlighted 90% of consumers are willing to share behavioral data for a cheaper and easier shopping experience. Digital signage is a great way to provide your audience with personalized real-time information. Integrating your digital signage with IoT sensors and backend systems such as loyalty programs and CRM allows you to cater digital screen content to reflect the audience. Further the personalized experience by making your information portable to mobile phones through tools such as QR codes. Video Since the pandemic, life has existed primarily online and standing out from the competition has become increasingly challenging. Video content provides companies with a dynamic way to share information and grab attention. A survey by Biteable found that 74% of marketers say video has a better return on investment than static imagery. It is also versatile. Multiple communications platforms can use video content, including websites, social media and digital signage. In recent years creating video content has become dramatically more straightforward and faster with platforms like Canva. Video content can help draw viewers to your digital screens. Whether it is immersive 360-degree video or short ads, movement attracts attention and catches the eye. Digital signage software allows you to create intelligent playlists that adjust your video content based on data triggers, such as weather conditions, time of day, and much more. Interactive Content Research from DemandGen found that interactive content gains two times more engagement than static content. Interactive content takes many shapes and forms, ranging from video to games to augmented reality to embedded tools such as calculators and wizards. Digital signage offers several interactivity options. Interactive kiosks for ticketing, wayfinding or ordering are popular options. During the COVID-19 pandemic, interaction became increasingly touchless. Technology such as QR codes enabled people to interact with content and screens from their mobile phones. Progressive Web Apps (PWAs) With smartphone users projected to hit 7.5 billion by 2026, a mobile communications strategy is becoming increasingly important. Progressive Web Apps provide companies with new ways to make information portable and accessible on mobile phones. A Progressive Web App is a website that works like a mobile app; it works on any browser, offers fast load times, and is quicker to produce than a regular mobile app. Progressive Web Apps and digital signage enable businesses to communicate real-time information on any screen. Software solutions such as Omnivex Ink, a web-based, cross-platform digital communications platform, allow your data to appear on any screen – mobile phones, digital signs, kiosks, video walls and more.  Green marketing The environment has been and will continue to be a significant focus for countries and companies for many years into the future. Green marketing or eco-marketing isn’t a new idea. Younger generations are more environmentally aware. A NielsenIQ report found that 90% of Millennials indicated a willingness to pay more for products that contain sustainable or ecologically friendly ingredients. Additionally, the report also found 48% of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. Digital signage provides a unique way to make the marketing and advertising of products and services green. Digital signage not only eliminates the need for print advertisements but also saves time. Content can be easily updated digitally in real-time to reflect new information, price adjustments, inventory changes, and more.

Dawn of the QR Code

QR codes have been around for close to 30 years; however it is only in the last few years they have gained traction. Today their uses are numerous and important in our rapidly evolving post-pandemic world. What is a QR code? QR codes are a type of barcode that embeds information in a unique two-dimensional arrangement of squares. This information can easily be scanned with an optical scanner such as a phone. QR code usage surges A MobileIron poll in 2020 found 83% of respondents had scanned a QR code at least once. The COVID-19 pandemic caused QR code usage to explode. Businessess in many industries needed a quick, touchless way to share information. QR codes provided the solution. They are easy to generate and can quickly be scanned by a smart phone. This has eliminated the need to touch anything and made information instantly portable. QR codes and digital signage There are a variety of uses of QR codes in conjunction with digital signage. Popular ones include: Wayfinding - QR codes make directions portable Digital menus - Paper menus are eliminated with a quick scan of a QR code Queue management - QR codes provide a simple way to register people for and manage virtual queues Supplementary information  - Access additional information not on the digital signage by scanning QR code Advertising and promotion - Share information on promotions or upcoming sales quickly with a QR code  

eBook - Designing for Accessibility

Guidelines and considerations for accessible digital signage design There’s a lot to think about when it comes to designing accessible digital designs. If part of your design isn’t clear or visible to part of your audience, then why is it there?  It is important to think about how it may look to someone with a disability and how you can make your design more accessible. Read our eBook - Designing For Accessibility. Learn important considerations for accessible digital signage design including: Contrast ratio Designing for color blindness Serif verus san-serif fonts Interactivity guidelines Screen heights Accessibility options Icons Adjustable font size  

What Does the Mall Experience Look like Moving Forward?

Is the mall dead? It’s easier than ever to make this argument, considering the last 18 months of record ecommerce sales and the reluctance to shop in person due to the pandemic. However, industry experts believe the mall is ready for a comeback. It will look different, though, and leverage technology to create new experiences for shoppers.   Interactive experiences will replace anchor stores Since its inception, the mall concept has been built around anchors, which were typically department stores. Unfortunately, many of those traditional department stores have been on a slide for some time. Neiman Marcus, J.C. Penney, Ascena Retail Group and Tailored Brands filed for bankruptcy in 2020. While they are still operating, they’ve all closed numerous stores and are rethinking their footprint.  With increased competition from Amazon, Target, Walmart and other ecommerce retailers like Etsy, department stores couldn’t survive. As they vacated malls, large spaces became vacant. Without the influx of new retailers, malls are now looking to reimagine the shopping experience with interactive experiences. One example is the Village at the West Oaks in Houston, which transformed a Bed Bath and Beyond into a new retail experience. Sesimique is an interactive art museum that’s family-friendly and full of wonderful surprises. Similarly,  Canada Goose, a luxury clothing retailer, created "The Journey: A Canada Goose Experience" at CF Sherway Gardens Mall in Toronto.  The space focuses on telling the story of the products, the people who where them, and the connection to the natural world. These immersive experiences won’t bring the mall back to its former glory. However, they will certainly attract more people to the space. Practicality Is Reshaping the Mall Footprint, Too While immersive experiences are an exciting possibility, other options are a bit more practical. Healthcare providers are looking at malls for plausible spaces, according to a 2019 report. Vision centers have people a popular fixture in malls for a number of years. With COVID-19 malls have become popular spots for testing and vaccines. Primary care, specialty care, labs and other services could also soon become permanent fixtures. In many cases malls provide greater convenience for consumers, including better locations, parking and hours.  What Digital Tools Can Malls Use to Entice Shoppers to Come Back? Brands have a significant opportunity to elevate the shopping experience with technology. Interactivity and engagement are key here. Some applications include: Interactive kiosks that deliver product information and deliver promotional and seasonal messaging. Read our Carhartt case study to see this idea in action.   Touchscreens that offer suggestions. Consumers may be looking for an opinion on what goes with this or what else they’ll need if buying one product. Smart touchscreens can deliver ideas that could keep shoppers in stores longer and buying more.  Interactive wayfinding that allows visitors to map their course. Additionally, information about the stores, such as current deals and promotions can be included. Another option with wayfinding is to guide customers to where they should pick up items purchased online, as BOPIS (buy online, pick up in store) will continue to be big for consumers. Crowd control digital communications that combine digital signage, IoT sensors and other technology are rapidly becoming popular. Such applications can manage queues better, so shoppers face less frustration. They can also tie into emergency notifications to alert in real-time. Digital menu boards in food courts streamline sharing nutrional information, menu items and specials, Additionally, they can be integrated into backend systems and programmed to change based on time of day, inventory, and much more. Large-scale digital video walls that deliver news, weather, infotainment and advertising. With high-quality, relevant content, these installations can garner attention.   Augmented and virtual reality (AR and VR) are another technology emerging in the retail world. AR and VR allow customers to digitally test products. Consumers have a high interest here, as 66% said they have an interest in AR for help with shopping.  The Mall of Tomorrow—Powered by Technology One thing that is sure about the mall of tomorrow is that technology will be pivotal to the transformation. From digital signage to kiosks to touchscreens, the Omnivex platform can help your organization. Explore our retail solutions.


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