Jenn Gvozdek's blog

A Digital "Day in the Life"

From the moment you wake up until you lie down at night, your day is remarkably more digital today than a decade ago – or even a few years ago. With the new digital age comes unprecedented access to information. So let's take a peek at an average day in the life of a working professional and examine how digital signage influences the day:   Highway signs - As you drive into work, the highway signs update and let you know there is a lane blocked ahead, and it will take 35 minutes to reach your exit. Parking screen - You head into the office. The digital screen at the parking garage entrance indicates Levels 1 and 2 are full, but spots are available on Level 3. You drive straight there and scan the colored lights over the parking spaces for a green one so you can park your car. KPI dashboard - The KPI screen in your department provides you with a real-time view of how the business is doing. Sales numbers are up, but there seems to be a spike in support calls. Interactive kiosk - You pop out for lunch and order your meal from the self-service kiosk in your favorite restaurant. The screen highlights several new menu items you haven't tried before, and you go with the seasonal soup. Meeting room screen - Back in the office, you check the screen outside the conference room to see if it is available. You have a quick round of meetings in the conference room.  Wait time screen - After leaving work, you pop into the bank and see a line. The digital screen in the lobby advises of a 15-minute wait, so you decide to stay. Video wall - While you wait in line at the bank, the video wall in the branch keeps you entertained with product and service info. You make a mental note to investigate some of the mutual funds advertised. Arrival screen - On the way home, you stop at the airport to pick up a visiting relative. Luckily their flight is on time!   Digital signage touches our lives at multiple points throughout the day. It may be in ways we expect, like video walls or interactive kiosks, but it is often present in less obvious ways, like the electronic signs we read during our commutes. Ultimately, however, digital signage enables us to make more informed and, thus, far better decisions at just about every turn.  

Take Your Fundraising To A New Level With Digital Donor Walls

Donors are vital to the success of many organizations, including schools, hospitals, and non-profits. It takes a community of individuals and companies to ensure the success of these organizations, and it is crucial to recognize their contributions. A digital donor wall is one of many ways to recognize contributions from individuals, companies, and the community.  Retention Is Important Donor retention is hugely important for any organization involved in fundraising. The Fundraising Effectiveness Project estimates the donor retention rate for non-profits to be approximately 45%. The cost of acquiring a donor isn't unlike acquiring a customer, so keeping them is critical. Unfortunately, lack of connection and recognition are two of the most common reasons donors stop giving. Donors want to feel valued and their contributions appreciated. Digital signage provides a way to recognize donors - digitally! It also provides a way to take fundraising campaigns to a new level with real-time information. Digital Donor Wall Highlight the individuals and organizations that have contributed to an organization's success. Create visual profiles of key donors that incorporate company logos, photos, and other exciting information. Incorporate eye-catching videos to highlight the results of donations - new facilities, equipment, scholarship recipients, medical advances, and more. In addition, the donor wall design should emphasize the importance of contributions and what those donations mean to the organization. Real-time information Use a digital donor wall to run a real-time fundraising campaign. Integrate the donor wall with fundraising platforms to show a real-time list of contributors. Build excitement and generate interest in a fundraising campaign by graphically showing progress towards the goal.  Highlight donation size with markers for categories - for example, less than $5,000; $5,000 - $15,000; etc. Make each category visually distinct. Integrate 4K video and relevant visuals to grab attention. Interactive touchscreens enable users to drill down into the information and learn more about fundraising and donors. Faculty and Department Digital Signage Run faculty or department-specific fundraising campaigns on digital signage in departmental buildings. Highlight individual or corporate donations to a specific faculty or department on screens only in that space. For example, in a hospital, screens in the oncology department can highlight donors to that particular area, or on a university campus, highlight donations to the business school only in related spaces. Take fundraising efforts to a new level with a digital donor wall. Recognize donors, build awareness, and run real-time fundraising campaigns.

Data Versus Information - Why Both Are Vital

The terms data and information are often used interchangeably, but there is a significant difference in meaning and usage. It is estimated that companies generate around 2,000,000,000,000,000,000 bytes of data a day. However, a Forrester report estimates that between 60 and 73% of all data is never used for analytical purposes. The reality is an estimated 95% of organizations don't have the technology and tools to manage data.  What Is Data? Statistics Canada defines data as facts, figures, observations, or recordings that can be images, sound, text, or physical measurements. Prices, colors, weights, distances, sizes, temperatures, and locations are examples of data. There are two forms of data - structured and unstructured. Structured data is often referred to as quantitative data, and prices and distances fall into this category. Unstructured data is in its most raw form and isn't organized in any predefined format. Often it is referred to as qualitative data and typically is very text-heavy. Unstructured data includes IoT sensors, social media, video files, and emails. What Is Information? The Merriam-Webster Dictionary defines information as knowledge obtained from investigation, study, or instruction. Essentially, information is gleaned or interpreted from analyzing various data points. For example, consider a decrease in several individual stock prices. Although, on their own, these are unique data points about a specific stock, looked at together, it is information about the health of a particular sector or stock market overall.  Data, Information, and Digital Signage Digital signage allows organizations to turn their vast amounts of data into useful information. What before might have been individual data points in different systems can now be shared in a cohesive view that enables better decision-making and an improved customer experience. Let's look at some examples: KPI Dashboard Use digital signage software to take data from various systems and create visual KPI dashboards to share with internal teams. Customize the KPIs on the screen by geographic location, department, and more. Real-time access to KPIs enables employees to discover strengths in the business and quickly adjust when they find problems or weaknesses. It also provides transparency to employees into the organization's health, which can improve morale. Digital Menu Board Combine stunning graphics, nutritional data, an inventory system, and your POS, and you have a digital menu board. Digital signage software enables you to trigger visuals based on data from many sources, including calendars, clocks, sensors, and other source systems. This combination of visuals, nutritional information, promotions, and item availability, enables customers to make an informed decision about what they want to order. Have too much of one item? Easily create a flash promotion to boost its sales. Want to run a special between 2:00 and 3:00? Schedule it, and it will automatically display. Integrate social media and create an interactive experience for your guests. For chain restaurants, the branding can be controlled centrally, while the data driving the menu can reflect the individual location. Interactive Wayfinding Kiosk Interactive wayfinding screens or kiosks in your facility improve the experience and ensure the right information is available to people where and when they need it. With digital signage software, you can integrate real-time data from back-end systems to drive on-screen decision-making. For example, incorporate conditional formatting to direct traffic flow based on time and date and integrate transfer points such as stairs or elevators to ensure a smooth transition to multi-floors or multi-regions. Leverage your data to provide an estimated travel time for each route and empower users to make an informed decision about which way they go. Integrate with mobile devices or use dynamic QR codes to provide a portable, personalized, interactive wayfinding experience. Scheduling Screens People need real-time scheduling information, whether you're running a school, an airport, a hospital, or a transit system. Digital signage software enables you to take data from many different sources, such as databases and GPS tracking systems, and share it across any screen, from mobile phones to digital signs. Provide real-time updates on schedule changes, whether a delayed flight, a canceled class, or a rescheduled appointment. Using digital signage to share this information allows employees to focus on other valuable tasks. Additionally, keep people safe by enabling emergency notifications to takeover your screens and interrupt your scheduled content. Direct people with instructions, if necessary, and keep them informed of the status of the emergency. Both data and information are vital to an organization's success. You really can't have one without the other. Digital signage takes what before might have been data points in different systems and creates a cohesive view. It enables employees, customers, and visitors to make better,more informed decisions.

Top 10 Ways Digital Signage Helps Create A Smart Campus

Top 10 Ways Digital Signage Helps Create A Smart Campus Do you need to enhance the student, staff, and visitor experience while running your campus smoothly? From student-facing digital screens featuring real-time scheduling, news, and events information to wayfinding screens to behind-the-scenes monitoring and operations screens, there's no limit to how digital signage can help manage every aspect of your campus. Whether a student, staff, or visitor, a positive and stress-free experience is essential. Effective visual communications go a long way in ensuring a smart campus and creating a positive environment. WELCOME SCREENS What do you want students and visitors to see when they arrive on campus? Welcome students and visitors to your campus with timely, relevant information. Communicating the right information at the right time with high-quality digital signage and communications are crucial for a positive campus experience. Timely & Relevant Information on Campus Events Provide real-time updates on on-campus events. Highlight upcoming events and games, class location changes, campus news, and other important information. Incorporate student testimonials and achievements to foster a sense of community. Example of information and welcome screen in a campus building WAYFINDING Campuses are large, multi-building affairs that can be difficult to navigate. New students, visitors, and even existing students may need help finding the building or room they are looking for. Digital signage is your best, most flexible option for wayfinding. Quickly change a route or direct people to another part of your campus with digital signage. Wait Times No one likes waiting, but waiting is inevitable. Whether it is picking up a welcome kit, attending a game, or writing an exam, line-ups are likely. Digital signs can help alleviate frustration by displaying wait times. In addition, when connected with a mobile phone, you can allow people to wait in less congested areas allowing for better crowd control. Interactive Wayfinding Interactive digital wayfinding contributes to a positive campus experience for visitors and new students and ensures people find their way. Kiosks set up strategically around campus will make navigating their post-secondary education easy and stress-free. Animated paths highlight the route to the selected destination. Add information about the room and provide options for directions to read. In addition, digital signs offer flexibility to adapt to scenarios in your facility, whether due to crowd control, facility repair or maintenance, or security. STUDENT COMMUNICATIONS Keep students engaged and informed throughout the school year. Digital signage is an easy and flexible way to keep students informed of what's going on around campus. Include information on program or schedule changes, school news, student programs, employment opportunities, and student events. Categorize information and design layouts for each category.  Orientation week Starting a new school is always stressful. Orientation Week provides students with the resources to transition smoothly to campus life. Sharing Orientation Week content on digital screens across campus is a great way to use technology to guide students through their first week. Highlight events, social gatherings, student programs, campus information, etc. DONOR WALLS It takes a community of individuals and companies to ensure the success of your school. Recognize their contributions with a digital donor wall in a central location on campus. Run a real-time fundraising campaign, highlight progress towards your goal and show a live list of donors. Incorporate eye-catching videos to highlight the results of donations - new facilities, equipment, scholarship recipients, and more. Faculty-specific Run faculty-specific fundraising campaigns on digital signage in your departmental buildings. Highlight individual or corporate donations to a specific faculty on screens only in their space. Visual Markers Highlight donation size with markers for categories - for example, less than $5,000; $5,000 - $15,000; etc. Make each category visually distinct. TRANSIT SCHEDULES Many students, staff, and visitors will use public transit to commute back and forth from campus. Integrate real-time transit schedule data into your digital signs, highlighting stops on your campus. Then, trigger the data to appear when classes finish. Advertising Signs at transit stops are another opportunity for ad revenue. Schedule advertising to display at peak traffic times. Display branded content at transit stops and immerse students in the campus experience. Example of transit screen on a campus MENU BOARDS From menu boards in campus cafeterias to concession stands in your stadiums and recreation facilities, digital signage offers several advantages. Share nutritional information, promote new menu items, and more. Incorporate a live feed of campus information into your menu boards to ensure essential information is getting shared no matter where someone is on campus. Nutritional Information Easily share nutritional information on your digital menu boards and meet government compliance regulations. Create dynamic menus that rotate through nutritional information, pricing, and options. Automate Scheduling Automate the scheduling of your menu boards and associated content. Set menus to automatically change based on various factors, including time of day, inventory availability, weather conditions, etc. Integrate With Backend Systems Connect your digital menu boards with your inventory and POS systems to ensure what is on-screen reflects what is available. Promote items where you have large quantities or offer limited-time promotions. CAMPUS STORES Digital signs allow you to easily promote and highlight new and exclusive products for sale at your campus stores. Highlight multiple products through a playlist, or schedule specific products to appear before, during, and after game time. Experiential Design Use digital signage to foster school spirit - highlight school history, accomplishments and awards, athletic teams, and faculties. Incorporate digital signs, video walls, and kiosks into your store design, and students or visitors will love being there. Digital Associates Create digital associates with interactive kiosks. Adding an interactive kiosk to your campus store enables students and visitors to search for desired items, browse your store's inventory, check for sizes and colors, and even pay for their items. LOCKER ROOMS Digital signs improve the aesthetic of locker rooms and are a great way to energize players for the game and help manage the logistics of running a team. Locker Signs Identify each player's locker with a digital sign. Display a photo of the player, their name, position, and number. Include player stats that can update as the season progresses. Group special teams and positions together with targeted messaging. Make changes on the fly as needed. Schedules  Use digital signs to display schedules for practices, team meetings, the next game, future games, and messages from administrative and coaching staff. ROOM SCHEDULES From study space in the library to meeting rooms to classrooms, digital signage can help you manage room bookings and capacity limits in areas across campus. Integrate digital screens with calendar and resource systems, such as Microsoft Outlook, to automate the flow of information and ensure room usage updates in real-time. Meeting Room Screens Digital screens outside of meeting rooms, classrooms, and other shared spaces make it quick and easy to see who is using the space and when it will be available. Manage Desk Hoteling Use digital signage to quickly and easily share information about desks and workspaces available. Use a touchscreen kiosk or mobile app to enable students and staff to book space. Log usage information of desks and conference rooms for contact tracing and governance. SECURITY AND EMERGENCY NOTIFICATIONS Most campuses cover a large geographic space, with multiple buildings, facilities, and outdoor spaces. Therefore, you must ensure the safety and security of all students, staff, and visitors on campus. Digital signage and mobile phones are great tools for sharing critical real-time information. Visual Emergency Notifications Audio alarms are still necessary, but integrating digital signage with your audio alarms allows you to share crucial supplemental information. Highlight which exit to use, the status of an emergency situation, and provide visual direction and cues. Mobile Phones Push real-time emergency information to mobile phones and ensure everyone knows what is happening regardless of where they are on campus. Enable students to use a mobile app to request a walk home, help, or other assistance. Line Queue Management Game day is exciting, but security is critical! Security lines can be lengthy and busier at different times. Digital signage allows you to easily change line queue entry points and the capacity to match the physical queues set up.   Example of an emergency notification screen From welcome screens to wayfinding to the book store to emergency notifications and everywhere in between, effective visual communications ensure student, staff and visitors have positive experience on your campus.  

Popular Data Integrations For Digital Signage

Dynamic digital signage that integrates data from a variety of sources creates both a personalized and engaging experience for your audience. Digital screens with real-time data like news, weather, traffic, wait times, and KPIs, puts information at your audience's fingertips. It alleviates stress and enables them to make smart decisions. Some of the most popular data sources to integrate into your digital signage include: News and weather feeds News and weather are two of the most common data sources to integrate with your digital signage. Customize your news and weather content to reflect the geographic location and type of information you want to share on your digital screens. There are a variety of paid and free sources. Often there is a delay with the information, so consider that along with your other requirements before selecting the feeds you will use. Popular news feeds include Reuters, CNN, New York Times, and ESPN for sports news. For weather, there are many options, including Screenfeed, AccuWeather, and National Weather Service. Consider your requirements before selecting the source you integrate into your digital signage. YouTube Leverage videos on your organization's YouTube channel as a content source for digital signage. Videos are significantly more engaging than static content for your audience and attract attention and interest. Embed videos as part of a screen layout or share full screen. Social media Twitter, Instagram, and Facebook are popular social media networks and excellent content sources for digital signage. However, filtering for inappropriate content/posts is essential even when integrating social media feeds. Sharing social media content on your digital signage provides trust and transparency, increases interaction, improves employee engagement, and increases followers. Financial/Stock market feeds Integrate stock updates from NASDAQ, NYSE, TSX, and other exchanges worldwide into your digital signage layouts. Highlight individual stocks, top 100, top movers, and more. Customize stock updates by your digital signage's country/region location. Colorful graphs, moving tickers, and up/down arrows are guaranteed to grab attention. Traffic Traffic is a primary concern for employees and visitors to your office and facilities. Keep them apprised of traffic, delays, and commute times by integrating feeds from sources like Google Maps, local transportation authorities, and news stations. Sharing real-time traffic information helps alleviate stress and enables employees and visitors to optimize their commute. Internal systems Leverage information from your internal software systems such as CRM, ERP, POS, Inventory, and more to incorporate into your digital signage. Consolidate data from various internal systems into a KPI dashboard screen, and customize data shown by department and location. Additionally, data from your internal systems can trigger what appears on the screens. For example, by integrating your inventory system with your digital menu boards, you can ensure you are only showing items available to order.  Calendars and schedules Integrate Google and Office365 calendars into your digital signage. Show availability of both individuals and resources such as meeting rooms. Screens outside of meeting rooms can show current and upcoming bookings and visually identify when in use or when available.  IoT devices Information is a critical element in creating a personalized experience, and the more information you have, the better the experience you can create. Using IoT devices, including cameras, sensors, RFID tags, and more, you can now collect more information and deliver it intelligently on digital signage screens. It enables you to provide contextual messaging that improves visitors' experience in public venues such as airports, sports arenas, and conference spaces. For example, sensors in spaces such as airports can automate changes to wayfinding screens and reroute travelers around closed or busy areas. In addition, data from local devices can be used to determine the content shown on an individual digital screen.  Emergency notification systems Virtually all organizations need to have a way to notify their employees, customers, or visitors of potential fire, health or safety hazards. While audio alarms have long been the standard, digital communications provide a new and unique way to get real-time alerts and information out to people where and when they need it. Combining existing audio alarms and critical event management solutions such as Everbridge with digital signage is an excellent way for organizations to improve disaster preparedness and safety plans. From social media to traffic to emergency notifications to IoT devices, integrating data into your digital signage helps create a personalized and engaging experience.  

9 Ways Digital Signage Improves Fan Experience

Read our Digital Signage for Stadiums and Arenas - eBook! Fans are the fuel for a sports team. They are there to cheer, support, and share the highs and lows. Alvin Martin, former West Ham United Football Club captain, said, "When [fans] turn up at a game, they set the stage for you. They enhance the feeling of the game and the worth of it. You know that if you're playing in front of 30 or 40,000 people, then you're doing something important." "Those big atmospheres help give you an extra five or 10 per cent that you can't replicate in training," says Martin.  So what can sports teams, stadiums, and arenas do to engage fans and create a truly memorable experience?  Digital signage provides many opportunities to amplify fan excitement and enhance their experience, from parking signs and wayfinding, team promotion and advertising on exterior signs, digital kiosks at the ticket booth, product highlights in the souvenir shop and menus at concession stands. PARKING & OUTDOOR DIGITAL SIGNS Outdoor digital signs and advertising allow you to build fan excitement well before entering the stadium. For example, digital billboards advertising the game can excite and captivate fans as they approach your venue. In addition, on non-game days, exterior digital billboards can be an additional source of revenue. While digital parking signs can help fans navigate parking by highlighting parking lots and available spots.  TRANSIT SCHEDULES Not all fans drive to your venue. Many will take advantage of public transit. So make sure fans on transit also feel the excitement. Digital signs at transit stops on your venue property are a great way to get fans excited the minute they arrive. Integrate transit schedule data into your digital signs, highlighting stops at your venue. Trigger the data to appear before and after the game so fans know what to expect. Additionally, signs at transit stops are another opportunity for ad revenue. Schedule advertising to display at peak traffic times. TICKETING SCREENS & KIOSKS Digital signage at ticket booth signs can do more than just let fans know the price of tickets for today's game. Highlight sections available, advertise future games and events, share season ticket information, or sell advertising space to venue partners. Self-serve digital kiosks that allow fans to purchase tickets, either for the current game or for a future game or event, are a great addition to your facility and a perfect way to streamline the ticketing process. Fans can select their seat and pay right from the kiosk. Set a playlist of screens to play when kiosks are not in use, and use the screen real estate for advertising future games, future events in your venue, or promoting the home team. VIDEO WALLS What better way to get fans pumped for the home team than to walk through a hall of their heroes? Video walls and larger digital signs displaying past stars, team history, current players, and branded messaging make fans feel like part of the team and, more importantly, part of a community. WAYFINDING Stadiums and arenas can be pretty big, and getting around any large space can be a challenge. While die-hard fans or season ticket holder fans will probably know their way around your venue, new or visiting fans need guidance. Digital directional signs allow you to change a route or direct people to a specific part of your venue. Create an interactive wayfinding kiosk that will enable fans to enter their seat number and view directions to their seat. Provide a menu of options that guide them to interest points like washrooms, restaurants and stores, and exits. WAIT TIMES No one likes waiting, but waiting is inevitable when you gather with 30,000 other people to watch a game. Digital signs can help alleviate fans' frustration by displaying wait times for the lines at concession stands or washrooms. Offer directions to less congested, similar areas. Sharing wait time information is a valuable tool for managing crowds and ensuring safety. FOOD & BEVERAGE  Use digital menus to upsell food and beverage sales. Prominently display the product you want to sell, displaying lower-priced items less prominently. Highlight game-day and limited-time specials with team branding to connect with fans. Incorporate videos of menu items to entice buyers. Offering your vendor partners digital signs to manage their menu and promote game-day specials is a great way to help increase sales. Digital menus allow concession partners to change menus on the fly or offer on-the-spot promotions for a limited time. Imagine if fans could pull out their phone, view the concession stands closest to their seat, place and pay for an order, and have it delivered to their seat? Then, they'd never have to stand in line or miss a moment of the game. TEAM STORES Promote new and exclusive products for sale at your team store on digital screens inside and outside the store. Highlight multiple products through a playlist, or schedule specific products to appear before, during, and after game time.  Adding an interactive kiosk into your team store lets fans search for desired items, browse your store's inventory, check for sizes and colors, and even pay for their items. LOCKER ROOMS Digital signs improve the aesthetic of locker rooms and are a great way to energize players for the game. In addition, they help manage the logistics of running a professional team by highlighting schedules for practices, team meetings, the next game, and messages from administrative and coaching staff.  Identify each player's locker with a digital sign. Display a photo of the player, their name, position, and number. Include player stats that can update as the season progresses. Group special teams and positions together with targeted messaging. Make changes on the fly as needed. From parking to food & beverage to team store to locker rooms and everywhere in between, effective visual communications ensure every fan has a positive experience at your venue.

The New Era of Personalization

No More One Size Fits All Messaging In recent years Amazon, Netflix, and Spotify have defined personalization. While seemingly subtle, these platforms serve up programs and products that cater to individual users' interests and needs. Personalization is now expected everywhere, from grocery stores to hospitals to airports. Everyone wants access to relevant real-time information. Digital signage is uniquely positioned to enable organizations to display personalized information to individuals or groups based on various triggers, including data, IoT sensors, and more. Walking the fine line between personalization and privacy With personalization comes privacy concerns. Who supplied the personal information? Are privacy guidelines being met? Is personal data being protected? One report found that 79% of Americans are concerned about how their data is being used by companies, and 81% feel they have very little or no control over the data collected. In addition, while organizations are responsible for sharing how data is collected and used, only one-in-five adults say they always read privacy policies. Organizations must be transparent and proactively share how data is collected and used to alleviate concerns. Value of personalization Personalization can have a significant impact. Research has found that 72% of customers will only engage with personalized messaging despite the concerns. In addition, engagement is profitable - Epsilon research found that 80% of consumers are more likely to purchase when brands offer personalized experiences. Integrating data with your digital signage enables you to quickly customize experiences or personalize the information shown to meet the audience's needs.  Let's look at both an individual and group personalization scenario.  An individual checks into an emergency room and is assigned a personalized ID number and a QR code to access a wait-time app. Then, on the digital screen in the waiting area, they can see the IDs and approximate wait times for everyone. By scanning the QR code, they can access the same information on their mobile phone and filter it down to see their individual wait time. Additionally, they can move around the facility with mobile access while waiting. An organization has digital screens hung in all departments. The information on the screens is customized to reflect the department. For example, the digital screen shows open support tickets, time to resolve issues, and other important KPIs in the support area. While in the sales department, the digital screen displays information such as sales forecast against actuals, highlights recently closed deals, and how individual reps are tracking against quota. In addition, the screens can feature news, weather, traffic, social media feeds, and essential company information and updates in common areas. Types of data There are four common types of data – first-party, second-party, third-party data, and zero-party. First-party data is collected by your organization directly from interactions with your audience (customers, social media followers, website visitors, and more). Second-party data is obtained through a partner you agree to share information with, while third-party data is collected, bought, and sold by data aggregators. In 2018 Forrester coined the term zero-party data. This is "data is that which a customer intentionally and proactively shares with a brand. It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize [them]." Surveys, quizzes, and website widgets are the most common ways to collect zero-party data. Using these tools, it is possible to better understand the respondents' interests and preferences. Combine zero-party data with digital signage and provide a more personalized experience for the viewer. For example, an interactive wayfinding kiosk in a mall may start by asking the user what they are looking for and provide a list of categories for them to choose from. If the user selects sporting goods, the kiosk can provide a list of stores in that category, identify their location on the map, and show any promotions or offers available at those stores. Using zero-party data allows organizations to personalize a digital signage experience without worrying about GDPR, CCPA, and other privacy regulations. Personalization at Scale IBM defines Personalization at Scale as the ability to create individual customer experiences across your entire organization based on the journey undertaken by each customer. Data, content, experience, measurement, and customer service are key elements. At a basic level, personalization at scale is getting the right information to people where and when they need it. Digital signage can play an essential role in enabling organizations to achieve personalization at scale. By combining data with digital signage, you can go beyond static content and provide personalized and interactive experiences on any screen. For example, at a self-serve kiosk in a restaurant, customers can start by scanning a coupon or loyalty card; they can be offered customized promotions or shown a curated list of additional items to order based on interests or previous purchases. Likewise, in a retail store, sensor or vision technology can customize content on digital screens based on triggers set, or a digital mirror can recommend additional items to virtually try on based on the individuals' initial selections. In an airport, digital signage can be connected to flight information. The language on screens as passengers disembark the plane can adjust to incorporate the native language of the country passengers are arriving from. While digital signage is uniquely positioned to enable organizations to share personalized information and create personal experiences, they must prioritize data and privacy.  

3 Ways Digital Signage Fuels Employee Engagement

There has been a lot of discussion in the media over the last year regarding the “Great Resignation.” This term was coined by Anthony Klotz, an associate professor of management at Texas A&M University. Whether it was because of the pandemic or came to the surface during the pandemic, it highlights a dramatic increase in employee burnout and a desire to reevaluate life and work environments. Research found that almost half (49%) of Americans looked for a new job during the pandemic. While they are many reasons causing employees to look for a new job, such as career advancement and compensation, company culture is also a significant reason. What is the difference between employee experience and employee engagement? Gallup notes employee experience constitutes the entire journey an employee takes with an organization. Everything in the employee life cycle from the interview process to the day-to-day job to post-exit interactions. By contrast, Gallup defines employee engagement as the involvement and enthusiasm of employees in both their work and workplace. Why does employee engagement matter? An organization’s success is very dependent on its employees and their level of engagement. When employees are enthusiastic and committed to their jobs, they are more productive, quality is better, and absenteeism decreases. In addition, they understand the goals and objectives of the organization and are committed to its overall success. According to Smarp, companies having a thriving culture experience a revenue boost of 4X. How can digital signage help? Information is the fuel that powers organizations. Traditional channels like paper memos, emails, and company newsletters are long gone and often harm employee engagement. Instead, digital communications on digital signage, tablets, mobile phones, and more provide employees with relevant real-time information and empower them to make faster and better business decisions. Here are 3 ways digital signage fuels employee engagement: Real-time information Leverage digital signage to provide employees with relevant real-time information on screens throughout your organization. Empower employees to make faster and better business decisions by putting KPIs and other important information at their fingertips. Ensure adjustments and course corrections can be made before a small problem becomes a big issue. Additionally, tie digital signage into back-office systems for facility or resource availability (i.e., rooms & equipment) and alarm systems to provide critical emergency information. Awareness User your digital signs to tailor content to specific audiences or individuals. Consider a digital screen in a warehouse - a message welcomes the morning shift to work and reminds them to finish their safety training by the deadline. At their work station, personalized information about the orders for the day and key statistics from the previous shift can be pushed to their mobile phone or screen in the area. Digital signage in the locker room could thank the departing shift for their work, showcase KPIs from their group, and provide real-time updates on weather and traffic for their drive home. Additionally, digital signage can increase awareness of corporate policies, procedures, values, and competitive positioning. Recognition Employees want to feel valued. They want their work to be appreciated. A study found that 37% of employees consider recognition the most important in boosting productivity. Employee recognition is a terrific way to use digital signage. Whether by division, department, or individual, digital signage can highlight recent success and achievements. Additionally, content could include customer accolades or other praise from company social media networks. Also, consider giving employees a way to submit positive information about their peers. Learn more about using digital signage to fuel employee engagement!

3 Reasons to Share KPIs on Your Digital Signage

“You cannot manage what you cannot measure” are the famous words of management guru Peter Drucker. In today’s competitive business environment, this statement continues to ring true. A common way to measure success is Key Performance Indicators. KPIs are actionable metrics that organizations use to measure their effectiveness at hitting goals or objectives. They help keep strategy on track and manage desired business results.    Historically, KPIs have often been tracked in spreadsheets and scorecards distributed monthly, quarterly or, yearly. Digital signage and mobile apps combined with real-time data eliminate the wait. Now it is possible to put KPIs at everyone’s fingertips. As a result, adjustments and course corrections can be made before a small problem becomes a big issue.   Why use digital signage to share KPIs? Digital signage provides three advantages that your offline spreadsheet does not. First, it allows you to automate the sharing of KPIs. Integrate a variety of data sources with your digital signage software to create a visual KPI dashboard.    Secondly, real-time monitoring allows you to highlight potential problems and address them before affecting your business. It also allows you to leverage the insights to help shape your business strategy.    Lastly, extend the reach of your KPIs. Customize your KPI dashboard by department, location, and more. Be confident you are sharing the correct metrics with the right people on the right screen. Put information at the fingertips of all employees who need it.    Popular KPIs Think about how you measure success in your business. What metrics do you want managers and/or employees to have access to? Identify 5-10 KPIs for each department that will provide the best visibility into how your business is doing. Popular KPIs to track include:   Sales sales targets sales growth number of opportunities sales per rep avg sales cycle lead conversion   Marketing  marketing qualified leads  sales qualified leads  customer acquisition cost website traffic social media followers social media engagement click-through rate    Finance accounts receivable and accounts payable turnover operating cash flow net profit margin revenue growth EBITDA (earnings before interest, taxes, depreciation, and amortization) earnings per share budget variance   Human Resources absenteeism rate  utilization rate overtime hours employee satisfaction employee turnover   Customer Service number of calls/inquiries average response time first call resolution unsolved support tickets net promoter score   Manufacturing capacity utilization overall operating efficiency machine downtime inventory turns quality   Learn more about integrating KPIs into your digital signage. Watch our KPI Dashboard video!  

5 Reasons to Incorporate Social Media into your Digital Signage

There is no denying it; social media is popular! Research from Hootsuite estimates that 4.2 billion people worldwide use it. And let's face it, social media is a daily time drain for many people, with research indicating an average of 144 minutes spent on it each day. So what does this mean for your business? How can you integrate social media into other communications channels like digital signage? Let's look at 5 reasons to incorporate social media into your digital signage. 1. Provides proof Incorporating social media feeds on digital signage helps build trust and shows transparency. It provides candid feedback on products and services. Research shows 44.8% of internet users research products on social media. They are also more likely to trust earned media, such as reviews and recommendations, overpaid advertising, and other forms of media. Additionally, integrating content from an influencers' social media on digital signage has a positive impact. 2. Increases interaction Sharing social media posts on digital signage increases interaction and encourages engagement with the company and brand. For example, 91% of people who follow a brand on social media visit a company's website or app. Also, consider the type of social media content shared on digital signage. For example, images and video typically get more engagement than straight text. 3. Improves employee morale While some employees likely follow an organization's social media channels, it is unlikely all do. Highlighting customer accolades from social media on company digital signage fosters morale and a sense of appreciation. In addition, it helps employees understand a customers' experience with the company's products or services, which may lead to new product ideas or improvements in services and processes. 4. Cost-effective content Reduce time and money spent creating posts with user-generated content. Keep digital signage fresh by automating customer social media posts and photos with corporate content. Make sure to filter social media feeds for inappropriate messages or images before posting on digital signage. 5. Increases followers Ensure social media handles are clearly visible on all digital signage. Make following social media channels easy by incorporating QR codes on digital signage. Utilizing popular hashtags will increase followers and generate interest from a wider audience. Whether you share positive tweets from Twitter on your employee-facing signage or share customer comments on your external-facing signage, you immediately increase excitement and engagement. Integrating relevant feeds into your digital signage shows your audience they matter and demonstrates a sense of fun and excitement.  


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