Implementation of more than five hundred LCD digital signage panels in Kasa Stefczyka Credit Union agencies was one of the largest digital signage projects in Poland in 2011. Apella S.A. (formerly Media SKOK) was entrusted with the task of project management and coordination while taking advantage of innovative software from Omnivex Corporation, who manages all aspects of digital signage networks, content management, real-time data acquisition and distribution.
The project was started in September 2011, after signing a contract with a consortium of Warsaw-based companies - Greenlite Media and Image Recording Solutions. The software integration and deployment phase took only four months (September-December 2011) and included the use of 530 LCD panels in more than 340 agencies of Kasa Stefczyka Credit Union. After implementation was complete, both companies started providing software and hardware maintenance services.
"40 inch LCD panels were placed inside each branch location in order to deliver various messaging to both staff and customers, such as current promotional offers. Additionally, we decided to install 46 inch LCD panels in the agencies' windows to catch the attention of people passing-by," says Ms Marzena Matuk, Project Leader from Apella. "We decided to implement a centrally controlled system so content updates would be instant in all agencies or in pre-defined groups of agencies."
With Omnivex Moxie software, content can be changed and distributed instantly to make updates simpler and more efficient. Additionally, the software is able to react dynamically to the changing socio-economic environment and alter the content on the screen to reflect this. "We are very proud that Apella, having compared multiple digital signage solutions, decided to choose Omnivex Moxie as a first choice," says Mr. Aleksander Koslacz, Greenlite Media's CEO. "In the process of deploying the system we implemented automated mechanisms for both managing and updating content that was based on external, real-time data. Thanks to the unique functionality and flexibility of Omnivex Moxie software, this deployment can easily scale both in terms of expanding to additional agency locations, as well as incorporating new applications such interactive touch panels or entirely mobile technologies."
The new signage is also used for marketing communication and enables the agencies to display motion-picture content in addition to targeted messaging that helps to the draw attention of customers and passers-by. The content being displayed includes current news from Poland and abroad, financial market and economic information, as well as weather forecasts. Information regarding products services, current promotional offers, and other relevant company news is also shown, along with coverage of events sponsored by Kasa Steczyka.
"Thanks to the digital signage implementation in Kasa Stefczyka Credit Union's agencies we are able to present, in a sophisticated and modern way, our products and services in the form of sales-support content," says Mr. Krzysztof Lewandowski, Sales Director of Kasa Steczyka Credit Union. "Content displayed on LCD panels inside the agencies undoubtedly makes time spent there more pleasant, while also presenting our current offers and other marketing messaging. The introduction of a digital signage system within Kasa Stefczyka was also intended to strengthen the corporate brand. We would like to be perceived as a modern and innovative organization."
Apella will be coordinating all marketing and sales-support activities associated with the digital signage implementation, as well as managing the content on a daily basis. It will also sell ad space on the screens to other prospective clients.
"Having a countrywide point-of-sales digital signage system allows us to tailor our message to suit the needs of every customer through the use of geo-targeted content. Messaging on every single LCD panel at each location displayed changes multiple times per day," says Mr. Tomasz Przybek, Apella's Deputy CEO. "We offer a host of marketing services as well, from conceptualization and the creation of graphics, all the way through to implementation. Apella employs a top-notch team of journalists, producers, creators and advertising specialists to ensure the complete and professional handling of every campaign."