6 Ways Digital Signage Enhances a Hotel's Hospitality

Jenn Gvozdek, Marketing Manager
October 27, 2015
digital signage in lobby of convention center


Digital signage makes perfect sense for hotels because it can inform, entertain, and even perform some services for guests. Today's digital signage solutions are very easy to use and provide crystal clear images your guests will appreciate. Here are several ways digital signage enhances guest experience and general hotel operations:

1. Advertising for In-House Facilities

If your hotel has multiple restaurants or bars, digital signage is perfect for informing guests about their options. While waiting to check in, a guest can see high definition images of dining facilities, learn about hours and specialties, as well as any special events like live entertainment. You could also use digital signage to advertise your in-house fitness center, pool, or spa.

2. Interactive Kiosks for Concierge Services

Today you can install interactive digital kiosks that can take care of "concierge" services quickly and cost-effectively. For example, such an interactive display could be used by guests to make dinner reservations, or to reserve tickets for a nearby movie theater or choose among attractions and learn about show times, operating hours, and admissions. Also, if your hotel is near popular tourist attractions, your staff may spend significant time repeating information to guests, and this can take time away from critical hotel functions. Digital signage is perfect for conveying information about nearby attractions. 

3. Schedules and Door Cards for Business Meetings and Conventions

Hotels that host business functions can use digital signage to display things like conference schedules and directions to registration tables. Electronic "door cards" are small reader boards used near meeting rooms to identify events, meeting times, and speakers. Digital signage software powers these systems and ensures the right information is displayed at the right time.

4.Public Transportation Schedules

Bus and train schedules can be remarkably complex, and printed schedules can be confusing. Not only can digital signage kiosks display this information in a meaningful way, they can also include real-time flight information that can be filtered by time and airline. Some of these systems allow guests to print boarding passes, which can be a tremendous convenience.

5. Real-Time News and Weather

Digital signage displaying real-time local and national news and weather can be placed in your lobby to keep guests up to date on big stories. People on vacation or attending business functions may not have time to keep up with news like they do at home, and an architectural video wall in your lobby can provide welcome information with a serious "wow" factor.

6. Digital Signage Frees Up Staff for More Personal Service

Digital signage is a natural fit for the hotel and hospitality industry, and it doesn't always have to be front-of-house. Hotels also invest in digital signage solutions to communicate important information to employees so that everyone is on the same page and operations can move along efficiently. Today's solutions are more sophisticated and interactive than ever before, and can perform functions you may never have imagined. What's more, they're simpler to program and use, and the visual quality is outstanding, with architectural designs that can compliment any hotel décor.

Whether you operate a small, independent hotel or are part of a large hotel enterprise, digital signage solutions exist in the right size, configuration, and price point for your needs. Not only can these systems engage and inform guests, they can be used to keep employees informed too. The result: quick return on investment, happier employees, and more satisfied guests.