Digital Signage 101: A Formula for Success

Doug Bannister, Founder & CTO
April 23, 2015
black chalk board with drawings

Digital signage has become a strategic vehicle within most organizations for communicating key messages and content. 

What exactly is digital signage? There is a common misconception amongst the general public that digital signage is restricted to static billboards and graphical displays of videos, and although a form it's not the only part. Digital signage is a subset of a much broader spectrum known as Visual Communications. It is about communicating the right information to the right people at the right time. 

Everyone has a fundamental need to communicate, and digital signage is a medium through which this can be done. In the simplest form, digital signage is the digital delivery of visual content on a network of displays that is centrally managed and controlled. The screens can be dynamic, interactive, and are generally networked. How does this all tie in together? One word: DATA. Digital signage derives its relevance from real- time information, and that information can be anything - news, weather, announcements, sales targets, information from sensors,  etc.

Why digital signage? Organizations implement digital signage to serve three main purposes:

1. Sell a product or service 

2. Create an experience 

3. Educate or inform

The applications for digital signage are numerous and include advertising, emergency notifications, employee communications, entertainment, kiosks, menu boards, reception & welcome, and wayfinding.

Do you have a visual communications strategy? Are you leveraging digital signage?