Digital signage has become a strategic vehicle within most organizations for communicating key messages and content.
What exactly is digital signage? There is a common misconception amongst the general public that digital signage is restricted to static billboards and graphical displays of videos, and although a form it's not the only part. Digital signage is a subset of a much broader spectrum known as Visual Communications. It is about communicating the right information to the right people at the right time.
Everyone has a fundamental need to communicate, and digital signage is a medium through which this can be done. In the simplest form, digital signage is the digital delivery of visual content on a network of displays that is centrally managed and controlled. The screens can be dynamic, interactive, and are generally networked. How does this all tie in together? One word: DATA. Digital signage derives its relevance from real- time information, and that information can be anything - news, weather, announcements, sales targets, information from sensors, etc.
Why digital signage? Organizations implement digital signage to serve three main purposes:
1. Sell a product or service
2. Create an experience
3. Educate or inform
The applications for digital signage are numerous and include advertising, emergency notifications, employee communications, entertainment, kiosks, menu boards, reception & welcome, and wayfinding.
Do you have a visual communications strategy? Are you leveraging digital signage?