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2021 Digital Design Trends

In January 2021 Rich Archer, Creative Lead, at Omnivex sat down with Bradley Cooper, Editor, at Digital Signage Today to discuss 2021 Digital Design Trends. Below is an overview of their discussion and a link to listen to the podcast.

When thinking about digital signage content, it can easy to get caught in the more complex aspects, such as how and when to trigger the content or what kind of advertising strategy to use. It is important, however, not to forget the key ingredient to good content: good design.

However, in order to have a good design, you need to be aware of what current design trends are and what customers resonate with the most, as well as what colors are in style. For example, Pantone regularly publishes its colors for the year, which can influence designs across many industries. Pantone picks its colors based on what it sees as the themes of the year. For example, this year it picked PANTONE 17-5104 Ultimate Gray, which represents a firm foundation.

In this episode of the Digital Signage Today podcast, Rich Archer, creative lead at Omnivex, shared some crucial detail on current and future design trends. He addressed topics such as:

  • Pantone's Colors of the Year - what is it and why do we have them?
  • What trends from 2020 are we still going to see in 2021?
  • How will 2021 be different than 2020?

Listen to the podcast on the Digital Signage Today website!