How event-driven software makes content relevant and actionable
Despite a global recession and tight credit markets, digital signage continues to grow, albeit to a more cautious tune. Purchasers have learned a great deal over the years about the medium and are much more demanding about real benefits from their deployments. Simply scheduling a playlist of content does not provide value to the network sponsor or operator. Systems today must have the ability to respond to local conditions providing relevant content to a specific audience.
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By Richard Slawsky, Digitalsignagetoday.com