Digital communications increase sales and improve customer experience

Whether you are an individual restaurant or a large chain digital menu boards can have a significant impact on your business. Connected to your back end systems they will reflect your current inventory and prices. For large chains they can easily ensure corporate branding standards are followed but allow the various regions to easily update their digital menu boards to reflect local languages or products. Interactive kiosks, tablets, mobile phones and other new technologies can also be integrated to create an engaging experience.

Digital menuboards can:

  • Eliminate the cost and labour associated with printing, distributing and updating paper menus
  • Adapt menu items based on time of day, geographic location, or other criteria
  • Provide a significantly more pleasing visual experience and reduce perceived wait times
  • Increase sales by promoting daily specials, cross-selling and up-selling
  • Help meet regulatory requirements like displaying nutritional information or ingredients
  • Provide a tool for testing new promotions, prices, or products
  • Connect to back end systems like inventory and POS so information shown accurately represents what is available
  • Deliver employee training and relevant messages during closed hours

Industry Sheet

Industry Sheet.pdf