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Digital transformation is about turning data into business advantage

Digital transformation is about turning data into business advantage. To do that, organizations need to make sure they provide the right information to the right people. A recent IDG survey indicates that organizations can address challenges they face in delivering information by incorporating digital communications tools into their broader digital transformation strategy. Learn more about the survey results in the video below!

How to measure digital signage ROI

Digital Signage has experienced a rapid increase in popularity as more and more organizations realize the value this technology can add. In addition to allowing for live audience interactions, compared to what used to be just static paper advertisements, digital signage creates a prime opportunity for brand building while also influencing customer behavior in real-time. It creates a stimulating environment, engaging the customer and impacting short and long term behaviours. However, simply throwing money at digital signage won't deliver the best return on your investment (ROI). Here are some guidelines for measuring your digital signage ROI.   1. Define and Articulate Your Objectives Each organization has unique goals and therefore unique requirements for what they expect to get in terms of return on an investment in new technology, products or processes. Your objectives for digital signs may vary throughout your organization. For example, some signs may be used for keeping employees informed while others may be used to help customers. First, the organization should define what their definition of “return” entails. Is it increased sales? Or does it mean increased efficiency yielding time saved for staff? In other words, based on the expectations of the return, what will the signage system be used for? Your objectives for digital signs may vary throughout your organization. For example, some signs may be used for keeping employees informed while others may be used to help customers.   2. Understanding Return on Investment and Return on Objectives Return on investment is important because of its broad applicability. ROI is, at its simplest, hard dollars returned versus hard dollars invested; the gains from your investment less the initial investment cost. ROI and return on objectives are closely intertwined. For example, digital signs being utilized for wayfinding may not appear to lead directly to increased revenues; however, by freeing up staff time which had previously been spent providing directions to customers, the staff are now available to perform revenue generating activities instead. Thus, the wayfinding system indirectly leads to increased revenues. When thinking about ROI it is also important to consider the timeframe. Often the ROI in technology needs to be looked at from a longer term point of view and a Total Cost of Ownership (TCO). [Often the ROI on a new technology should be looked at as a long-term investment or in terms of Total Cost of Ownership (TCO).] The cost of investing in a digital signage network in the near term might far outweigh the cost of printing posters or adding additional staff. However, with digital signage you now have the ability to update your screens with real-time information, the option to update a single screen in a certain location for a specific purpose, or the entire network instantly compared to the cost of trying to do that with printed signs or people, ROI and TCO appear a lot more appealing and the processes become a lot more efficient.   3. KNOW What to Measure Another, more subjective form of ROI, that may be just as important, is measuring positive feedback from guests before and after installation of digital signage. This can help you determine the impact of the investment and if it is meeting your objectives. Even simply observing people can answer some questions: How long do customers spend in front of a digital sign? How many followed up by buying a sale item advertised on the sign?   4. look at Advanced Methods of Measurement If these simple ways to measure digital signage ROI aren't sufficient, technology allows you to establish more detailed measurements. For example, by integrating the Internet of Things and electronic sensors you can measure foot traffic or interactive touch screen responses. Another, more involved type of ROI measurement involves conducting surveys or interviews and recording people's responses. Did they notice the digital signs? Did they find them helpful?   5. Measure It, and Manage It The old saying "You can't manage what you don't measure," while a cliché, is true. Fortunately, technology is making those measurements easier and more scientific, so businesses can track performance over both the short and long-term. Measuring ROI for digital signage makes sense, particularly for companies that plan to start small and roll out a larger digital signage project or network over time. Calculating ROI on initial projects can influence better ways to do things later on. Businesses in industries ranging from healthcare to manufacturing to hospitality and more have turned to digital signage solutions for informing employees, communicating important messages, enhancing safety and engaging customers. Making the most of your digital signage investment means calculating ROI and gaining deeper understanding of customer or employee behavior, so your signage strategy can be fine-tuned for maximum benefit.  

The Workplace of the Future and It's Digital Transformation

Digital communications in the workplace are an essential part of daily life across all departments. From updating employees with real-time information to relaying positive feedback from customers and highlighting employee accomplishments, they engage and inform employees in every department. Learn about the Workplace of the Future and it's Digital Transformation in the engaging infographic.  

Driving Digital Transformation by Communicating with Speed and Scale

With the excessive proliferation and immersive advantages of digital communications so rampant in today’s modern world, it’s difficult to comprehend why businesses would still rely on outdated modes of communication such as email or printed paper. However, a recent IDG survey revealed that half of the survey’s respondents admittedly still depend on these antiquated methods for communicating critical information throughout their organizations. In contrast, the same respondents cited that without an effective, reliable communications strategy in place, lags in information dissemination presented security risks, a loss of competitive edge, inefficiencies and lost potential business opportunities for their companies. Not just for billboards anymore, digital signage, as a communication platform, can eliminate delays in pushing targeted data to a multitude of screens—from desktops to mobile phones to kiosks to wall displays—ensuring vital information is conveyed to a company’s intended audience in real time. With the ability to improve efficiencies and cost management, enhance productivity, drive revenue growth and empower better decision-making, the right digital solution can easily collect, process and deliver the right information to the right person at the right time. Read more about the IDG digital communications survey and how Omnivex can support your need for improved communication.

DSE 2019: Transforming Customer Experiences with Innovation and Disruption

There is no better show to attend to check the pulse of the digital signage industry than the Digital Signage Expo––the world’s only international industry dedicated show. This immersive experience offers attendees a full-scale introduction to every aspect of digital and interactive signage. Transforming Every Experience This year’s theme at DSE is “Transform the _________ experience,” which includes traveler, customer, shopper, restaurant, guest, campus, healthcare, visitor and much more. Digital signage enables brands to create memorable experiences in just about any application you can imagine. There are really no limits to what can be done to transform a user’s experience. With over 4,000 users, system integrators, distributors, installers, and professionals, attendees will have the opportunity to better understand how their industry can use digital signage to communicate and connect with their audiences. Digital signage originated as a simple way to pass along information, often taking the place of static signage. Now, with the innovations of AI, social media, analytics, and mobile technology, digital signage is capable of doing much more. You’ll learn how these areas can merge with digital signage and more throughout the course of the week. Attendees will have the chance to attend 75 unique education sessions, workshops, and panel discussions. Design and Technology: Rethinking Digital Communications in the 21st Century For successful digital comm implementations, both design and technology are necessary. Each is equally important and will continue to be in the future. Digital signage, always a sector committed to innovation, is on the cusp of offering new opportunities to brands. Rethinking the way that digital signage creates experiences is in order. First, digital signage is becoming more affordable. Today, you can purchase a 4K LED TV for about the same price as a color acrylic print. Digital signage adoption, with screens that play animated content, have a much more powerful presence that a static sign, and now it’s no longer cost prohibitive for companies to be all in. Digital signage also doesn’t have to be in a box, literally. New sizes and shapes will soon be the norm allowing you to construct a display wall based on more complex designs. This flexibility is now possible because of new manufacturing processes that allow screens to be cut like paper for any size or shape. Couple this with short-throw laser projections, projection mapping techniques, and electronic ink, and you have the ability to create digital signage on any surface. This could transform signage in general from endcaps at retail stores to large-scale productions in a variety of spaces. Next, is the significant trend of interactivity. Screens can now respond to users and other screens. Voice, gestures, and facial expressions can all be “read” by digital signage, offering haptic communication in response. This technology will become more prevalent as a new way to tell a story—one that the user is a part of. Engaging Audiences with Customized Experiences Engaging audiences with any type of content isn’t easy but making it more dynamic and customized is a start. For a brand to be able to pull this off requires a lot of moving pieces. The message of the brand should remain clear and consistent as well as allow for self-updating content to be included. Your audience will also appreciate real-time, relevant local information, not just the time and weather. For example, Apple stores have a concept called “Today at Apple.” This content is meant to inform and interest viewers without being overly salesy. It gives the customer time to explore the environment and spend more time at the store. This helps creates an emotional connection to the brand and message. To do this right, as Apple has, you have to consider who your audience is and what matters to them in that moment. Digital Signage Disruption: VR and Visual Effects Virtual reality is primed to be a new disruptor to digital signage. There are many ways in which VR and digital signage can completely revolutionize certain situations. When paired with digital signage, it has the capacity to create some of the most immersive experiences ever. Digital signage is actually an extension of VR. Consider some of these possibilities. A real estate agent could take a buyer on a home tour without leaving the office. Museums can use them to create an experience that’s a real game changer, bringing art or displays to life and more accessible to visitors. In retail, using VR and digital signage could be the next step of letting buyers try before they buy. These are just a few examples of the opportunities for these two technologies to work together. Omnivex, a leading software provider for all aspects of digital communications, looks forward to exploring these exciting topics and more at this year’s DSE. We’ll be looking at all the latest trends and inspirations to transform customer experiences across industries. To learn more about digital signage and modern marketing, check out our eBook.

Future-proofing the retail experience

Founded in 1984, NU SKIN is a health and beauty company that develops and sells over 200 personal care products. Listed on the New York Stock Exchange, Nu Skin’s products are available in around 50 markets all over the world through a multi-level marketing business model, which is made up of independent business partners and distributors. Wanting to further adapt to market trends and appeal to a younger demographic, Nu Skin approached SLD to create a new experience center that could be utilized throughout their growing China market. SLD worked collaboratively with consulting firm, MetaThink, to build a new flagship store that is an immersive, engaging experience for all visitors. Nu Skin unveiled their new experience center, Nu Xtore, in Shenzhen, China in November 2018.  Leveraging the latest in technology and design trends, Nu Xtore creates a personalized, interactive experience through the integration of both digital and physical elements. The store features over 50 digital screens in a variety of configurations, powered by Omnivex Moxie software. On the SLD website you can read their full case study on Nu Skin to learn more about the project and how SLD helped create an experience center that reflected the company’s story and brand culture, and showcased products.

Omnivex Guide to Digital Signage & Modern Marketing

In today's technology driven world, digital marketing strategies are rapidly superseding traditional marketing methods. Digital signage is a leading tactic as it reaches 70% of the public each year. It’s flexible, allowing for updates and changes, collects data, customizable, and it’s everywhere. From retail stores to hospitals, airports to universities, digital signage is empowering audiences. To optimize implementation and messaging of digital signage, it is important to consider your strategy, content and design, platforms and networking. Learn more in our eBook - The Omnivex Guide to Digital Signage & Modern Marketing

Are Your Communications on the Edge?

Edge computing is becoming more prevalent and with its growth comes impact. Various types of edge computing affect communications and their deployment. There are lots of factors involved in edge computing and to be able to optimize it in communications, you must understand how its deployed, used and what security concerns it may bring. Edge computing enables a real-time exchange on mobile and wireless platforms by taking the load off monolithic data processing centers and the cloud, shifting it to the devices that make up the Internet of Things (IoT). It makes processing data closer to where it was created possible. This can be within a device itself or close to the device. Different Types of Edge Computing There are four kinds of edge computing: mobile networks, enterprise, IoT, and device. Mobile Networks: For mobile communication providers, the edge remains on fixed and/or mobile network facilities, which translates to a number of possibilities such as decentralized core data centers, central offices, network aggregation points, eNodeB, or base stations. Enterprise: Enterprise edge describes compute workloads residing on an enterprise’s location to keep data and processing localized. This option may be in place to address latency or for compliance reasons. It could also be processed in combination with the telco network or centralized clouds. IoT: The IoT edge may be completed in an on-site gateway to reduce the amount of data sent to the centralized cloud or also for latency or compliance reasons. Device: The device edge is a large set and includes all IoT devices, surveillance cameras, autonomous cars, and smartphones. The Viability of Edge Computing Today Edge computing isn’t new, but several drivers are making it more viable today than ever before. The costs associated with it are decreasing. There is more computing power executed in smaller footprint devices. The amount of data is massive and will continue to grow. Finally, modern machine learning and analytics make it a very in-demand technology. Edge Computing for Communication Systems: Optimizing for High Performance We live in a data-heavy world, one that will only grow. With billions of devices connected to the internet, the expectation is for it to be fast and reliable. Fortunately, not all devices use cloud computing, which is where edge computing enters the picture. The communication layer of edge computing represents the medium of data transmission that should be secure from attacks. The communication layer has two parts: local communication and long-range communication. In a local communication scenario, the endpoint device talks to one or more edge gateways, allowing for entry to the enterprise network after authentication. Long-range communication works differently in that edge gateways communicate with one another or a centralized cloud platform through an orchestration layer. With long-range communication layers, cloud security is vital. Sensitive data should move from edge computing gateways to an encrypted cloud. There is a need for an edge orchestrator, which is a software layer for the management and configuration of edge devices. This allows for the movement of encrypted data from edge to master with ease. Digital certificates are also critical as they play a role in the authentication of cloud and third-party applications attempting to communicate with the cloud service. Orchestrating the cloud-based network and intelligent edges to benefit from low-latency and high-performance involves combining intelligent edge solutions and a centralized service control center. There you can realize compute power at the edge and a cloud-based, centralized platform to orchestrate it all. Edge Computing and Human-Centered Design: What is the Key to Proper Communication? With so many personal computing devices out there in the world, there are new challenges ahead. It’s been the catalyst for human-centered design, blurring the lines between man and machine. Edge computing in a new frontier in communication, creating an architecture of one or more collaborative multitudes of computing nodes, which are set between the sensor networks and cloud-based services. This level enables a large amount of data to be processed, reducing retrieval time. It also allows for more control over the data. Edge Computing and Digital Communications In the world of digital communications, edge computing is changing how data is processed and analyzed. This is especially important when businesses depend on digital communications to drive action and decision-making. Edge computing delivers almost limitless applications—from integrating facial recognition to language processing. Edge computing and cloud computing are delivering a future full of possibilities for digital communications. But to get the most out of edge computing for communications systems, businesses must have a partner that understands the different forms of deployment, security considerations, and how to properly communicate as technologies and devices continue to evolve. By partnering with Omnivex, organizations can take advantage of this new technology now and stay in pace with advancements in communications delivery.

Generating a Tangible ROI with Digital Signage

Digital signage is now found in nearly every corner of the modern world, and a substantial swath of new companies are discovering the benefits of strategic messaging that can be deployed across the globe via the simple touch of a button. However, the question many newcomers are asking, though, is: “Will digital signage really generate a tangible Return on Investment (ROI)?” The simple answer is yes! Business goals and objectives The first step to generating positive ROI is understanding how your digital signage aligns with your business goals and objectives. What are you looking to achieve? Increased sales, reduced costs, enhanced customer experience, and brand awareness are just a few of the many positive benefits organizations derive from digital signage. Understanding your business goals and aligning that to your digital signage strategy will help create a positive digital blueprint for your organization. Make sure you have SMART (Specific Measurable Attainable Realistic Time-sensitive) goals. It is also important to consider how you will measure success. What constitutes enhanced customer experience? What costs are you looking to reduce and how will you measure their reduction? Tangible metrics If it exists you can usually find a way to measure it. Tangible metrics that are often measured in relation to digital signage include increased sales, reduced costs, reduced wait times, and improved customer and employee satisfaction. One way that airports and other public facilities are currently deploying digital signage is as a wayfinding tool. The ROI on these types of deployments is evident in reduced wait times and employees having more time to help service other areas of the business. On the revenue side, the average increase in sales from digital signage is somewhere between 3-5%. There is also an additional increase of margin per transaction of 2.5-3% based on customer upsells from attractive Point-of-Purchase (POP) displays. Surveys estimate that nearly 20% of customers have made an impulse purchase after seeing a product displayed on digital signage, making it is easy to see how quickly digital signage can provide a hard ROI, especially when displayed to large volumes of consumers. In another case study, a bank was able to reduce perceived wait time 10.8% through digital merchandising.[1] Product awareness doubled from 22% to 45% and customer recall for digital signage in branch reached nearly 63%. The positive impacts of a better customer experience and enhanced product recall are not always as easy to see as fluctuations in sales numbers, but they are never-the-less important barometers for the success of digital signage strategies. Measuring engagement It is also important to think outside the box about what is possible with digital signage. The rise of social media platforms and related applications gives businesses completely new, and often untapped, opportunities to engage with their buyers in a completely novel way. For example, one way to increase engagement and ROI might be through a targeted Twitter campaign that uses specific hashtags and measures growth in Twitter mentions and followers. The value of being a thought leader with millions of followers is potentially massive. Your customers are busy. Your customers are distracted. The best way to bridge the gap between a prospect and a sale is through digital signage that connects and influences buying habits, all while improving interactions. ROI doesn’t need to be elusive. Whether your organization is seeking out revenue increases, better brand awareness, or improved customer experiences, digital signage can provide galvanizing opportunities.       [1] https://www.digitalistmag.com/industries/retail/2014/05/02/how-digital-signage-drives-marketing-roi-01249973

Cybersecurity is a Challenge That Must Be Addressed

Technology continues to change, but now more rapidly than ever. As companies adopt new digital technologies––Internet of Things (IoT), big data, blockchain, cloud computing, and mobile computing––security must be a primary consideration. In the past, securing network perimeters from threats was enough. Now, data spreads across systems, devices, and the cloud, all of which require a comprehensive cybersecurity strategy. The Digital World Needs Security Just Like the Non-Digital World From decision making to customer service, digital technology continues to reinvent the way companies operate. The automation of business processes and increasing digital connectedness of technology have significantly raised cybersecurity risks and threat levels. Any vulnerabilities can be exploited to quickly proliferate a cyberattack throughout the entire supply chain, costing an organization not only money but also the trust of its customers. To properly address these concerns, it is essential to take a proactive approach and build security directly into storage, applications, and interconnected devices. This ensures organizations can maintain confidentiality, integrity, and availability of data wherever it resides, whether on premises, in the cloud, or in hybrid environments. IoT is Reinventing How Companies Conduct Business The Internet of Things makes cybersecurity essential, but also more challenging. Through IoT, billions of devices are now connected and interacting to a degree that the world has not seen before. As IoT becomes more prevalent, malicious cyberattacks are growing in frequency and sophistication. With these devices being deployed in potentially vulnerable environments, such as vehicles, banks, hospitals, factories, and power grids, the risks to human welfare grows more serious. The message is clear. Failing to secure these devices could have devastating real-world consequences. In Connected Environments, Security Must Exist Across All Applications IT personnel regularly secure outside access to their networks and applications. However, the transformation of digital communication has created a vast network of interconnected environments, so perimeter protection is no longer adequate. Once a cyber-attacker compromises a weak link, they have access to the company’s networks, systems, and data. In a digital world, security must be proactively embedded into all applications as the first line of defense. In addition, security controls should be defaulted to the highest levels of protection. Encryption of data in transit and two-factor authentication are additional measures that can dramatically increase the security of communications. It is essential that the cybersecurity and IT professionals find a common understanding, a shared terminology, and a unified approach to securing applications and data.  

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