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Understanding the Basics of Digital Design

You’ve got the equipment. You’ve invested in the technology. Your digital signage display is ready to go. So what’s next? Obviously, there’s more to it than simply inputting the desired text and uploading an image or two. You need a bit of theory—a few sound principles to guide you in your design choices. You want your signage to be remembered, and for the right reasons. So what are your materials, your clay, so to speak, as you craft your display? You’re working with original text, of course, and images. How about newsfeeds, social media posts, and sports scores? The possibilities are endless, but how should you put them all together? That is the question! First Principles of Digital Composition Consider for a moment a few basic principles of composition as you create, manage, and update your digital signage displays: Visual Contrast Visual contrast is important. Contrast is using color and brightness and other distinguishing elements to make certain aspects of your presentation stand out. You should use contrast to create a visual hierarchy that shows viewers where to focus their attention. Keep it simple and never lose sight of your objective. White Space Elements on your screen are like people—they need a little room to breathe, so don’t be afraid of white space. Overcrowding is as uncomfortable on screen as it is in person. Proper use of white space can help focus attention on your message. Colors Pantone 448 C has recently been named the “world’s ugliest color.” Currently, it’s being used in anti-smoking campaigns, which shows, ugly as it is, that color can have a powerful, motivating influence on all of us. A splash of color adds instant intrigue to your display, likewise energy and excitement. Simply put, bright and vibrant colors are just plain fun to look at. However, as with any design tool, moderation is key. Too many colors can be distracting or even off-putting. In most cases, you’ll want to limit your color palette to a maximum of three colors. Check out our info sheet on color for more info! Rule of Thirds The rule of thirds isn’t actually a rule, but rather a simple, easy-to-follow guideline that can help you create more interesting compositions. See the digital canvas in thirds—horizontally as well as vertically­­, like a tic-tac-toe board. Where the lines intersect are good places to position your most important visual elements. Understanding these basic principles of composition will enhance your ability to engage and communicate with your target audience. They aren’t hard, and you can begin applying them today. Take It to the Next Level with Omnivex Okay, so that’s Level 1. What about Level 2, Level 3, and beyond? Omnivex can help you get there. Learn more at https://www.omnivex.com/services  

Ultimate Guide to Designing Awesome Digital Signage

The medium changes, art remains. The digital age has brought an untold number of new opportunities to artists. In the 1600’s an artist might sculpt clay or paint on large canvas. Today, some of the best artists are creating digital animations or designing apps.   Digital signage is one of those evolving mediums. It is an interesting mix of the traditional and the new age. While the concept of a sign is as old as civilization itself, a linked digital communications platform is something entirely new. Which means that if you’re reading this, you are working in somewhat uncharted territory. Never fear! The right designs are as aesthetically oriented as they are utilitarian. This necessity for form and function means that experienced professionals rely on a tightly knit group of core concepts to create masterpieces that pass internal review and look amazing in the field. Wait, what if you aren’t a digital design expert but have a network of digital signs you are tasked with creating content for – where do you start? Here’s The Ultimate Guide to Designing Awesome Digital Signage. Do Your Research The first facet of creating the perfect digital communication design is research! Start with a brand style guide and required content. Most organizations have brand guidelines and these are important for gaining insight into the colors and visual style considered acceptable by your company. If a brand guide is unavailable, it’s a good idea to create one. Use the guide to define color schemes, fonts, and rules around logo usage for your digital signage. Next, think about what you are trying to communicate and consider how that information is currently shared. Who is the audience? What are the important messages and content? What systems/feeds will the data and information on the digital signs come from? Create a Realistic Outline Outline exactly what kind of content is going to be included in the digital content solution. This provides insight into the scope of the project and how the material will be seen. One approach is to use a Content Matrix that you fill out with a comprehensive list of the different type of content each screen will display. This is important for designing the layouts for different screen sizes. Play Around Sketch Some Stuff Now comes the fun part! Start brainstorming potential ideas and putting pen to paper. It is a good idea to come up with several alternative designs and get input early in the process. Once the general details are mapped out it is important to set a timeline to keep the project on track. Think About Lorem Ipsum, I Mean Fonts Once you have agreed on the deliverables and rough outlines, start to research fonts. It is common to use San Serif fonts for headings and pair them with Serif fonts for body copy. Also, be sure to consider casing. When our eyes see all upper-case letters, it can be harder for them to make out the shape of the word because the texts become all blocks. Put Yourself in the Shoes Of An Observer Keep viewing distance in mind when creating your final design. A one-inch high font size is visible from around 20-25 feet. Think about where your audience will be standing and how they will be interacting with the message. Pixel density and monitor size also play crucial roles in the final visibility of the design. Use simple color contrasts and avoid overwhelming your audience. There is a fine line between a design that “pops” and one that is an eyesore. Put Everything Together and Present Gather all of your mockups get feedback. Ask yourself: Have I explored ideas fully? Have I given every idea I had a chance? Get some feedback. What do people like? What do people not like. Don’t take the feedback personal. Think of it as all objective. Afterwards, finalize the mockups for every single screen size. I do these in Photoshop at 72 dpi, 1920 by 1080 aspect ratio. Then it is time to start building. Think about how much of this can you can do in your Omnivex Moxie software. This make the design a little more flexible and a little easier to use. Now you should be ready to publish some killer designs! Omnivex is Here to Help Get an Omnivex digital design expert to help, visit https://www.omnivex.com/services today!

Don't Leave Your Data in the Dark

One of the fundamental reasons for taking your business digital is to better leverage existing resources like data. Using digital signage software you have the ability to utilize the volumes of data collected over the years and still being collected to improve areas like your digital communications and customer experience. One common question is - how do I turn my data into engaging digital communications and interactive experiences? Below are some applications to consider as a starting point: Advertising Whether it was advertising products and services or upcoming promotions and events, organizations have long used digital screens to get their message in front of audiences. A digital communications platform, enables you to leverage you data to show relevant and personalized content for your viewers. Employee Communications A properly engaged employee is happier, loyal, more productive, and passionate. There are so many benefits to maintaining a high level of employee engagement, least of which is how it affects your bottom line. Engage your employees with real-time updates of data, social media feeds, announcements, emergency notifications, and more. Emergency Notifications Virtually all organizations need to have a way to notify their employees, customers, or visitors of potential fire, health or safety hazards. While audio alarms have long been the standard, digital communications provides a new and unique way to get real-time alerts and information out to people where and when they need it.  Schedules/Timetables When real-time scheduling is paramount for your business you need a digital communications platform that takes information from many different sources, such as database and GPS tracking systems, and shares it across any screen, from mobile phones to digital signs. Interactive Kiosks People today are more self-directed than ever. Few are bothered by self-checkout lanes in supermarkets or information kiosks in retail stores, and the trial and adoption of these is growing rapidly. Digital communications on devices such as self-serve kiosks provide a number of business advantages, including improving brand engagement and optimizing staff. Menu boards Combine real-time information with eye-catching graphics to create menu boards that attract and engage customers. A digtal communications platform enables you to trigger visuals based on information coming from a variety of sources, including calendars, clocks, sensors, and source systems such as inventory, ERP, or CRM. Wayfinding Help visitors find their way with interactive wayfinding. Using a digital communications platform you can create maps and floor plans that are easy to understand and ensure accuracy with your changing environment. Maps and floor plans are easy to maintain; by connecting to back end systems, they will reflect the current state of a changing environment.  

Say No To These Digital Signage Myths

Digital signage is not technology of the future, but is very much the technology of today. Businesses of all sizes put this electronic medium to use and enjoy a positive return on investment. Digital signs can increase sales, boost foot traffic, and offer a dynamic advertising medium with the flexibility and impact today's businesses need to differentiate themselves. From small cafes to boutiques to large showrooms, digital signage is a valuable marketing tool that delivers results. Digital signs beautifully display marketing messages, including specials, impromptu sales, and other information about a business that customers can immediately take in and use. Don't buy into the following 4 myths about digital signage. 1. You Should Wait for Technology to Mature More While there will undoubtedly be further advancements in digital signage technology, existing technology is already mature, with most digital signs using LED backlighting which cuts way down on power consumption. And yes, 4K displays are here, but HD is still phenomenally popular and is more than sufficient for most digital signage applications. 2. You Can Save By Using a Consumer-Grade Display In some cases this is true, but usually a commercial-grade display is worth the investment. Consumer-grade panels are rarely rated for longer than 10 hours of daily use, while digital signage is typically expected to perform longer than this. Furthermore, warranties on top commercial displays last up to six years, compared to the typical one-year consumer-grade warranty (which may be voided anyway if it's used in a commercial environment). Commercial-grade displays let users lock out video inputs so no one can turn them off or change them, plus many have schedulers and on-off timers for source flexibility and automation. 3. Digital Signs Cost Too Much On the contrary, the ROI for digital signage can be easy to justify. Screen sizes range from modest to very large, and a high-performance full HD display with media player and software in a turnkey solution can be had for a reasonable sum. No longer does using digital signage require expensive equipment, coordination among multiple vendors, and specialized software. Benefits become apparent very quickly as your business generates additional sales revenue due to relevant information being presented to customers in your store. You can even display customer endorsements that come in from Facebook and Twitter on your digital signs. And when a campaign ends, you're spared the hassle of discarding old physical materials and starting over. 4. Installation and Content Building Will Be Too Complicated Today's digital signage systems allow content to be uploaded in a variety of ways. Creating signage content today is no more complicated than creating an audio playlist or putting together a PowerPoint presentation. Many of today's digital signage applications include pre-made templates that make it easy to build content, without the necessity of hiring a designer. Updating your digital signs as needed is easy.  There is simply no reason to be intimidated by the idea of using digital signage today. With powerful systems available at a range of price points, even small businesses can make great use of this technology to drive higher revenues and generate relevant, up-to-the-minute advertising without expensive third-party software or the necessity of hiring a designer. Advances in technology have made displays more cost-effective, brilliant, and energy-efficient than ever, and the ROI for digital signage can be both quick and positive.

Smart Transportation

Gone are the days of paper signs and delays in getting updated information out to travellers. We live in a real-time world and travellers expect real-time, relevant information at their fingertips. Digital communications in transportation facilities, using devices like digital signs and interactive kiosks, can enhance passenger experience. They help people get to where they need to go safely, efficiently, and effectively.  Equipping your passengers with the right information, at the right time ensures a positive experience. This is critical in an environment that demands time sensitive information. Digital communications in transportation can: Alleviate perceived wait times Enhance travel experiences Engage passengers with news, weather, emergency broadcasts Deliver real-time location-based information, such as arrival/departure times, cancellations and delays, or service stoppage Improve operations by reducing the workload of employees Keep passengers safe; emergency notifications can interrupt regularly scheduled content Be a “travel guide” through interactive wayfinding kiosks Wayfinding has evolved over the last couple of decades from static paper signage to electronic wayfinding to interactive wayfinding. This is largely the result of new technologies becoming available for airports, stations and terminals to leverage. One technology that has had a significant impact is digital signage. With digital signs transportation organizations can quickly and easily update signage.  This provides travellers with more accurate information on arrival/departure times, cancellations, delays and gate changes. Digital signage has also led to significant improvements in wayfinding in facilities like airports, where there are multiple terminals and large volumes of people that need to be moved through the space quickly. In airports wayfinding encompasses a number of areas including moving travellers between terminals, to gates, through security, and to restaurants and shops. These same screens are often also used to for advertising and to provide news and weather updates. Interactive wayfinding takes traditional wayfinding to an entirely new level of self-service by integrating technologies like touchscreens, RFID, and barcode scanners.  This allows travellers to independently select a destination from a map or list and the system creates a map to the end point factoring things such as multiple floors, multiple regions, and multiple buildings. Additionally, some software solutions use conditional formatting and are able to react to things such as elevator operation times, making the system choose an appropriate route based on current conditions. Read our Columbus International Airport, San Francisco International Airport and Vancouver International Airport case studies to learn how those organizations are leveraging digital communications.  

Improving visitor experience with interactive wayfinding

In many venues and organizations helping people safely navigate the facility is very important to the business. Airports, train stations and bus terminals, with their complicated layouts, are often filled with large numbers of people who need help getting to their destination. In the past facility navigation was handled by static signs, paper posters, and people hired to give directions. This approach was costly in environments where information is constantly changing and updating. Today interactive wayfinding is enabling organizations to cost effectively get visitors from point A to B. Venues such as airports, hotels, hospitals and universities are utilizing interactive wayfinding to direct visitors. Interactive wayfinding kiosks provide users with the ability to help themselves and create savings in a number of areas. These kiosks also provide organizations with an opportunity to include information on popular destinations, restaurants, shops and hotels.  As well as, timely information on local events and possibly the opportunity to buy attraction tickets. For example, a hungry traveler could use digital wayfinding system to locate both his gate and what food offerings are in that area.  Digital screens can share real-time information such as changes to departure and arrival times, news, and weather. In a hotel, digital signage can act as a virtual concierge. It can offer information such as a hotel map and meeting schedules. Strategically placed touchscreens can allow users independently search for information, such as room availability, dining menus, weather and details about tourist attractions. This frees staff from answering commonly asked questions and enables them to focus on providing better customer service. In a shopping mall, digital signage is easily updated when one store leaves and another takes its place. Touchscreen kiosks can help answer shoppers' questions. The video capability of digital signage allows operators to place advertising on the screens, offering additional revenue opportunities for retailers and facilities managers. For universities, digital wayfinding screens can serve double duty as an emergency messaging system. Universities often have a large population over a vast area. In the event of an emergency such as a severe thunderstorms or tornado alerts, getting current information out as quickly as possible is imperative and could save lives. When using a solution like Omnivex Moxie for interactive wayfinding you have the ability to handle key requirements such as: Multifloor/Multiregion - Some facilities may reside across multiple floors or multiple buildings. Transfer points, such as stairs, elevators and escalators, need to be identified but may not be applicable to all viewers. Conditional formatting - Some elevators may not operate at certain times of the day or escalators may change direction depending on the traffic direction. Certain routes that are fine during the day may not be advisable at night when there are fewer people around and dark paths. The system should be able to decide the appropriate route based on current conditions. Customizing for the viewer - For the physically impaired, wayfinding can be a challenge since certain routes may not be accessible. An interactive wayfinding solution can determine the best route for an individual with accessibility issues. Additionally, with digital signage the height of touchpoints on a screen can dynamically adjust to suit the reach of the viewer.  Auxiliary information - There often is information related to a wayfinding inquiry that will assist the viewer. It could be a store description, details such as hours of operation or advertising about current promotions taking place there. Turn-by-turn directions may be provided by printing a map, or texting directions to a mobile device. Updates - Information changes quickly and a big advantage of digital signage is the speed at which updates can be made and distributed.  Printed wayfinding signs are time consuming and costly to update. Emergency procedures - Emergency evacuation procedures can be built into an interactive wayfinding solution. The system should automatically direct people to the nearest, safest exit and away from trouble.  

Death to the Refresh Button!

Why do we tolerate the refresh button? We live in an era of instant gratification.  Apps summon everything from rides, to food, to dates at the click of a button.  Our inboxes push notifications at us in real time and there is a constant stream of data in the palms of our hands.  Consequently, we’re accustomed to having exactly what we need exactly when we need it. But do we really get what we need when we need it?  Is what we get current?  Is the information accurate right now?  We all suspect it’s not.  So when monitoring data that could change at any time, we press the refresh button to get an update.  And a few seconds later we press the refresh button again.  Has that plane landed yet?  <Refresh>  Did my team tie the game?  <Refresh>  Are those results in yet?  <Refresh>  Has that traffic accident been cleared?  <Refresh> It shouldn’t really surprise us that technology exists to eliminate this.  After all, there are self-driving cars and trucks on the roads.  Then what’s the deal with the websites out there?  Why is it that the refresh button still persists and occupies a prominent place on our web browsers and in our lives?  The answer lies, unsurprisingly, in the history of the development of the Internet and the way systems, until recently, had to be designed in order to function.  The good news is that technology moves forward and we now have different ways to design systems to eliminate the need for the refresh button.  Get ready to raise your expectations. Stateless Systems are Old School Early servers on the Internet had to work in what is called a request/response manner.  If a client needed some information, it would reach out to the server and request it.  The server would then respond with whatever information the client asked for.  If, later on, the client wanted some more information it would come back again with another request and the server would issue another response.  The refresh button arose rather naturally from this process to re-request the information to get an updated version.  Similar in concept to the redial button on your phone. It was necessary for a server working in this manner to forget what it sent you the last time you made a request.  After each response the connection was dropped.  This vastly simplified the programming and reduced the hardware requirements for operating a server.  We call this design “stateless” because the state of the connection is discarded after each response.  Think of phoning an airline, asking if a flight has arrived, getting the answer, and hanging up.  Five minutes later you call again, request the same information, get a response (likely the same one), and hang up.  Repeat.  Redial.  Refresh.  When you finally hear the flight has arrived, it’s stale news and already out of date. This is how the vast majority of websites on the Internet work today. Stateful Systems are Here With the advances in web-based programming and the increased performance of computer hardware and storage, it has now become possible to design web servers to be “stateful” and maintain connections.   An airline agent operating in a stateful manner would stay on the line until the moment the plane touched down and then say “the flight you asked about just arrived”.  Instant data updates, nothing is stale, vastly reduced bandwidth, no need for a refresh. Stateful systems can push real-time information to users rather than waiting for them to pull updates.  Since these systems remember who you are and what you need, they only feed you information that is relevant to you at the moment it changes. To be fair, creating a stateful system is more difficult than creating a stateless one.  This means more expense up front.  As time goes on however, new software tools and libraries are coming on the scene and removing the excuse. Does this Really Matter? At Omnivex, we’ve dedicated the last 25 years to presenting information to users in the most effective manner possible.  We know that showing out of date information is often worse than showing nothing at all.  If a bank is displaying the wrong exchange rates they can lose millions.  If users rely on a website that isn’t accurate, they’ll leave.  If a town learns about an inbound tornado or tsunami five minutes late, that’s unacceptable. Truthful, real-time data is becoming increasingly vital as we advance in technology and expectations.  If there is a better way to deliver updates, our position is that the benefits of this far outweigh the effort to add it to the software. A leading cloud services provider of a cutting-edge platform has actually placed a refresh button onto the toolbar of their brand new web based monitoring dashboard.  As if the one built into the browser wasn’t enough. The constant need to refresh undermines the great technological strides we’ve made as a society.  Why are new, innovative systems still tied to outdated communication designs?  The result is an unnecessary and potentially harmful lull in information delivery. It’s time to eliminate this anachronism from our lives.

6 Ways Digital Signage is Helping in Healthcare

Digital signage is used in many businesses, ranging from manufacturing to transportation to healthcare. Medical facilities can be dynamic and unpredictable in some ways, and digital signage allows these healthcare facilities to communicate in real time with up-to-the-minute information directed at employees, patients, and visitors.  Healthcare is one of the fastest-growing verticals in the digital signage industry. Today you'll find digital signs in spaces ranging from waiting areas to patient rooms to cafeterias to corridors in medical facilities. There are many ways digital signage can improve healthcare, below are six of the most popular ways. 1. By providing information to facility employees Medical facilities are among the most dynamic of workplaces, even for people who do not work directly in patient care. Digital signage is a fast and cost effective way for healthcare organizations to share information. For example, the employees in a hospital call center can benefit from digital signs that display current call data to help agents work as efficiently as possible. Additionally, digital signage can inform employees of room schedules, internal information, or facility updates. 2. By helping patients and caregivers find their way around One of the most important use cases for digital signs in hospitals is in helping people find their way around the facility. Outpatients may need help finding radiology or other services, while visitors may not know how to find their loved one's room. Interactive wayfinding kiosks and directional signage screens can help patients and caregivers find where they need to go quickly and easily, reducing stress and making for a better hospital experiences. 3. By providing dynamic information about philanthropic donors Many hospitals rely on philanthropy and fundraisers to kick-start major building projects, and digital signs can help with this process too. An electronic "donor wall" can display information about the facility's financial contributors, including photos of donors, or web links to the foundations they represent. Additionally, healthcare organizations find digital signage about donors to be much more engaging than a simple engraved plaque on a wall. 4. By helping the hospital run more smoothly Often busy emergency departments issue numeric codes to patients when they arrive. Digital signage in the facility can display the codes with estimated wait times. In treatment areas, it may be installed next to patient doors to display status information for clinical staff. As well, in areas such as operating rooms digital signage can provide real-time updates on rooms that are in use so nurses and administrative staff aren't constantly providing that information.  While simple applications they make a measurable difference in how efficiently hospitals are run. The "real-time" nature of digital signage makes it perfect for healthcare.   . 5. By using digital signage for marketing Marketing is more important as healthcare profit margins shrink and facilities look for ways to increase revenues. Healthcare facilities can use digital signage to build awareness for healthcare services. For instance, if a hospital offers telemedicine services for follow-up, a digital sign might explain how this works. Additionally, digital signage can explain how to do things like schedule an annual mammogram or other preventitive services. 6. By making waiting less boring Waiting rooms are not enjoyable places, particularly those that don't allow use of mobile phones. However, digital signage can provide dynamic content, such as news, weather and healthcare tips, to people waiting. While it doesn't shorten the wait the visual distraction will make the wait time feel shorter. Conclusion The constantly changing nature of the healthcare environment is a natural fit for digital signage. It is easy to update and provides employees, patients, and visitors with relevant real-time information. Powerful digital signage systems are available in a variety of sizes, configurations, and price points. Facilities from the smallest physician practice to the largest hospital can provide real-time information to employees and patients. Most importantly, the return on investment for digital signage in healthcare can be fast and better still, long-lasting.   Learn More

You Have 99 Problems, but Information Isn’t One of Them

Digital communications platforms have the power to transform organizations. They enable companies to efficiently collect, process, and deliver targeted information to customers and employees on any screen. Digital communications drive action and help deliver results by connecting an organization's two most valuable assets: people and data. Using digital communications organizations can solve problems in ten different areas, from safety to culture to customer experience. Safety The safety of customers, employees, and visitors is an essential concern for all organizations. By providing timely information to employees, customers, and visitors businesses can protect their well-being and welfare. Digital communications can improve awareness and enhance emergency preparedness, through real-time alerts on any screen. Additionally, digital communication can provide periodic updates on the status of an emergency situation to keep those affected informed of what is going on. Compliance Businesses must take the precautions required to manage compliance and communications both within their organizations and with outside parties. From FDA compliance in restaurants to ADA compliance to health and safety regulations, companies must keep up with changing rules and regulations. A robust digital communications platform can help in this effort, allowing businesses to meet regulatory requirements, improve communication with employees and customers, reduce costs, and manage complexity. Employee Engagement Delivering information has always been essential to running a business. However, traditional channels like paper memos, emails, and company newsletters are no longer effective. In fact, they can negatively impact employee engagement. On the other hand, digital communications deliver the right information to the right people at the right time. Real-time Information empowers employees to make better business decisions more quickly. This information can include key performance indicators (KPIs), news, weather, and emergency notifications. You can also share more evergreen content reinforcing goals, creating awareness of policies and values, and highlighting customer success stories. By delivering information to a variety of devices, employees become more likely to check in often, even after hours or when working remotely. This emphasis on digital communications is affecting employee engagement. A recent Gallup study found that 34% of US workers are engaged, the highest proportion in Gallup’s history. This relatively modest number, however, indicates the untapped potential in reaching the majority of the workforce. Gallup researchers found that work units in the top quartile in employee engagement outperformed bottom-quartile units by 10% on customer ratings, 22% in profitability, and 21% in productivity. Productivity Organizations dedicate significant time, resources, and money to collecting and securing their data. Unfortunately, much of this data sits unused because it’s challenging to search and retrieve. With a powerful digital communications platform data can be easily accessed and used strategically. The result is increased productivity, improved decision making, and better company performance. Digital communications help increase efficiency with visual dashboards and KPI screens while reducing errors by empowering employees with key information and stats. The business case for creating a digital workplace is compelling. The Harvard Business Review reported that organizations with strong online social networks are 7% more productive than those without these tools. McKinsey Global Institute recently found that using social technologies to enhance communications, knowledge sharing, and collaboration had the potential to raise the productivity of high-skill knowledge workers by 20-25%. A digital workspace that easily connects employees with data from any location is a powerful way to increase productivity. Culture From platforms like Skype to digital signage to mobile devices, digital communications are having a profound impact on organizational culture. Emails, printed memos, and even intranet sites are no longer meeting employee expectations. They want personalized real-time information where and when they need it. By embracing digital communications companies can reduce communication barriers, improve productivity and enhance company culture. Many studies have highlighted the significant benefits transparency and knowledge sharing have on the workplace. In an era when many companies have a dispersed workforce communication has become paramount to the success of the business. Costs In today’s increasingly competitive marketplace, margins are tighter than ever. Real-time monitoring and communication across the business can be made more efficient and cost effective by leveraging digital communications on screens across the organization. Screens can provide real-time production alerts and metrics, enable dynamic inventory location and monitoring, and optimize inventory levels. Using digital communications also eliminates the costs associated with distributing and updating print media. Finally, these platforms allow employees to monitor operations and compare them to key targets and statistics. Employees can quickly find the source of a given problem and access useful data to make better decisions, eliminating wasted dollars. Revenue Digital communications not only reduces costs it can drive revenue growth. Providing employees access to tools that aids decision-making empowers them to make smarter choices backed by information. This information might include real-time operations and market results, as well as increased awareness of competitor’s product offerings or services. With digital communications organizations can make timely adjustments to plans and campaigns to meet the changing needs of their customers, raise awareness of product offerings or services, improve sales through cross-selling and upselling, and drive revenues with advertising sales and promotional messaging. Customer Experience Strengthening the relationship with an existing customer is an easier way to increase sales than signing a new customer. Digital communications provide a powerful tool for gathering information on your existing customers and engaging them with relevant real-time information on any screen. In an airport this might include location-based information such as arrival and departure times, cancellations, and delays. For retail customers, digital communications help employees provide better customer service by linking inventory and POS to show what is available. In a service industry, visitors can get real-time updates on their place in line and be entertained with news, weather, and other content while they wait. Finally, in any business digital screens can be used to help visitors quickly navigate through buildings with interactive wayfinding or to help themselves using a self-service kiosk. Information Management In business today, there’s no shortage of data but it is only valuable when employees use it to make decisions. However, ways to effectively manage information are in short supply. An effective digital communications platform enables an organization to collect, distribute and present information across a network of screens from one central location. It empowers employees by allowing them to update and make changes to digital communications content without help from the IT department.  Software and Technology Each organization needs to decide which information management tools are the best for its unique business needs and goals. First, a company should examine which technology it already has in place and consider how well it is serving the organizations' needs. They should evaluate solutions that fill the gaps and ensure they aren't likely to become quickly outdated. Finally, it is important to choose a trusted partner that can provide installation, upgrades, troubleshooting, and security to make the most out of the investment.

Podcast - Content Reigns Supreme

In Digital Signage and Today’s Experience Economy, Content Reigns Supreme Rich Archer, Digital Designer at Omnivex, believes a product is equally as important as the manner in which it is displayed. “Content is still king,” he said. “No matter what the size, shape – no matter the technology – your display is only as effective as the content that’s on it.” Archer said digital signage has surpassed websites and print signage as the most effective form of advertising thanks in part to live customer feedback. “The audio-visual is important, but there’s a technical side to it that’s necessary…especially with live information that’s being pulled from the internet.” In terms of brand experience, Archer cited a glass walkway in China that appeared to break when walked upon as a prime example of the impact of live digital signage. He said the ideal visual display leaves the customer with something to remember. “Create something that people are never going to forget,” he said. “Making it memorable like that and actually engaging your customers is one of the keys to having success.” Archer said the creative side will undoubtedly continue to push the technology forward as it becomes widespread.     (function(p,l,a,y,e,r,s){if(p[y]) return;if(p[e]) return p[e]();s=l.createElement(a);l.head.appendChild((s.async=p[y]=true,s.src=r,s))}(window,document,'script','__btL','__btR','https://player.backtracks.fm/embedder.js'))    

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