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5 Communications Trends To Prioritize In 2022

Jenn Gvozdek, Marketing Manager
November 12, 2021

Let’s face it; there is always a new communications trend garnering attention. However, before you roll anything out in your business, you need to consider the cost and the benefits. As we move into 2022, there are five key trends worth considering – personalization, video, interactive content, progressive web apps, and green marketing. When combined with digital signage, each of these trends will provide you with a powerful tool for communicating to your audiences.

Personalization

The notion of personalizing information or an experience isn’t new. However, what is new are the increased expectations for personalized information from customers, shoppers, visitors, employees, and more. A report from SmarterHQ found that 72% of shoppers act on marketing messages only when they are customized to their interests. Additionally, the report highlighted 90% of consumers are willing to share behavioral data for a cheaper and easier shopping experience.

Digital signage is a great way to provide your audience with personalized real-time information. Integrating your digital signage with IoT sensors and backend systems such as loyalty programs and CRM allows you to cater digital screen content to reflect the audience. Further the personalized experience by making your information portable to mobile phones through tools such as QR codes.

Video

Since the pandemic, life has existed primarily online and standing out from the competition has become increasingly challenging. Video content provides companies with a dynamic way to share information and grab attention. A survey by Biteable found that 74% of marketers say video has a better return on investment than static imagery. It is also versatile. Multiple communications platforms can use video content, including websites, social media and digital signage. In recent years creating video content has become dramatically more straightforward and faster with platforms like Canva.

Video content can help draw viewers to your digital screens. Whether it is immersive 360-degree video or short ads, movement attracts attention and catches the eye. Digital signage software allows you to create intelligent playlists that adjust your video content based on data triggers, such as weather conditions, time of day, and much more.

Interactive Content

Research from DemandGen found that interactive content gains two times more engagement than static content. Interactive content takes many shapes and forms, ranging from video to games to augmented reality to embedded tools such as calculators and wizards.

Digital signage offers several interactivity options. Interactive kiosks for ticketing, wayfinding or ordering are popular options. During the COVID-19 pandemic, interaction became increasingly touchless. Technology such as QR codes enabled people to interact with content and screens from their mobile phones.

Progressive Web Apps (PWAs)

With smartphone users projected to hit 7.5 billion by 2026, a mobile communications strategy is becoming increasingly important. Progressive Web Apps provide companies with new ways to make information portable and accessible on mobile phones. A Progressive Web App is a website that works like a mobile app; it works on any browser, offers fast load times, and is quicker to produce than a regular mobile app.

Progressive Web Apps and digital signage enable businesses to communicate real-time information on any screen. Software solutions such as Omnivex Ink, a web-based, cross-platform digital communications platform, allow your data to appear on any screen – mobile phones, digital signs, kiosks, video walls and more. 

Green marketing

The environment has been and will continue to be a significant focus for countries and companies for many years into the future. Green marketing or eco-marketing isn’t a new idea. Younger generations are more environmentally aware. A NielsenIQ report found that 90% of Millennials indicated a willingness to pay more for products that contain sustainable or ecologically friendly ingredients. Additionally, the report also found 48% of U.S. consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment.

Digital signage provides a unique way to make the marketing and advertising of products and services green. Digital signage not only eliminates the need for print advertisements but also saves time. Content can be easily updated digitally in real-time to reflect new information, price adjustments, inventory changes, and more.