QR codes have been around for close to 30 years; however it is only in the last few years they have gained traction. Today their uses are numerous and important in our rapidly evolving post-pandemic world.
What is a QR code?
QR codes are a type of barcode that embeds information in a unique two-dimensional arrangement of squares. This information can easily be scanned with an optical scanner such as a phone.
QR code usage surges
A MobileIron poll in 2020 found 83% of respondents had scanned a QR code at least once. The COVID-19 pandemic caused QR code usage to explode. Businessess in many industries needed a quick, touchless way to share information. QR codes provided the solution. They are easy to generate and can quickly be scanned by a smart phone. This has eliminated the need to touch anything and made information instantly portable.
QR codes and digital signage
There are a variety of uses of QR codes in conjunction with digital signage. Popular ones include:
- Wayfinding - Make directions portable
- Digital menus - Paper menus are eliminated with a quick scan
- Queue management - Provide a simple way to register people for and manage virtual queues
- Supplementary information - Access additional information not on the digital signage
- Advertising and promotion - Share information on promotions or upcoming sales quickly