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DIGITAL COMMUNICATIONS: Filling an Information Gap

Jenn Gvozdek, Marketing Manager
January 10, 2020

How Digital Signage Works as First Line of Offense in a Real-time World

From highway billboards that warn us about traffic delays to airport signs that steer us through the terminal and even the smartphones in our pockets, we take it for granted that we’re never far from a screen that can deliver information to us when and where we need it.

Yet when companies need to extract more value from the vast amounts of data generated by their IT systems, they underestimate or completely overlook the potential of digital communications to transform the business. And the stakes are high: In a recent IDG survey conducted with Omnivex, respondents expressed concern about the potential for security risks, loss of competitive edge, and growing inefficiency when information can’t be shared quickly and easily.

In this age of Digital Transformation, information — and the insights generated from that data — has become crucial for success. Increasingly, digital communications are the first line of offense in a real-time world, spurring a move by IT from systems of record to systems of engagement, according to Chris Devlin, president of Omnivex Corporation. “Digital transformation isn’t just disrupting business models. It’s changing the way technology itself is deployed,” says Devlin. “Screens are increasingly everywhere, to the point where we expect to see them and actively look for them. They enable businesses to get the right information to the right people at the right time.”

Read more in the full document from IDG.