Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. Historically, Freeman used printed boards outside of event rooms; however, 15 years ago, they started leveraging Omnivex digital signage software to enhance the event experience.
In 2024, Freeman leveraged digital signage at over 80 events, ranging from 1 to hundreds of screens, with the average event being approximately 20 to 30. In the on-demand webinar below Damilare Adeola, Director of Sales at Omnivex, and Matt Beller, Data Architect and Event Tech at Freeman, discuss how Freeman has adopted digital signage to streamline data management and enhance attendee experience through real-time content displays.
Topics covered include:
Event Complexity
Managing event digital signage at Freeman requires intricate logistical planning, including the deployment of servers and the constant movement of technology across venues. This requires detailed operational protocols to ensure all aspects of the digital signage—content updates, communication, and technical support—are synchronized during an event's run.
Staff Training Challenges
Hurdles with turnover and sporadic training sessions leave some technicians unprepared to handle the complexities of digital signage. Freeman addresses this through comprehensive training sessions, and knowledge reinforcement is vital, especially during peak seasons.
Client Relationships
Clear communication is important, and handling diverse client expectations can be challenging. Freeman's workflow includes scoping calls to help prevent misunderstandings and allow for efficient query resolution during live events.
Cost Implications
The cost of digital signage implementations at events often hinges on venue network costs rather than the signage systems themselves. High costs associated with internet access can deter clients, emphasizing the need for strategic planning and budgeting when setting up digital signage for events.
Enhanced Data Utilization
Freeman's digital signage systems utilize data for both aesthetics and functional real-time updates. This approach enables effective communication of critical information, such as session capacities and schedules, allowing immediate adjustments based on live data inputs.
Dynamic Engagement
Freeman utilizes interactive elements like QR codes to foster engagement, allowing attendees to access additional information conveniently. Many clients see the value of such features and are transitioning from basic informational needs to more dynamic, engaging content.
Operational Adaptability
The flexibility offered by Omnivex digital software enables rapid changes on-site, which is vital in managing unexpected client requests. Enhanced setup and programming capabilities provide a sustainability advantage in continually evolving event scenarios.
