Founded in 1984, NU SKIN is a health and beauty company that develops and sells over 200 personal care products. Listed on the New York Stock Exchange, Nu Skin’s products are available in around 50 markets all over the world through a multi-level marketing business model, which is made up of independent business partners and distributors. Wanting to further adapt to market trends and appeal to a younger demographic, Nu Skin approached SLD to create a new experience center that could be utilized throughout their growing China market.
SLD worked collaboratively with consulting firm, MetaThink, to build a new flagship store that is an immersive, engaging experience for all visitors. Nu Skin unveiled their new experience center, Nu Xtore, in Shenzhen, China in November 2018. Leveraging the latest in technology and design trends, Nu Xtore creates a personalized, interactive experience through the integration of both digital and physical elements. The store features over 50 digital screens in a variety of configurations, powered by Omnivex Moxie software.
On the SLD website you can read their full case study on Nu Skin to learn more about the project and how SLD helped create an experience center that reflected the company’s story and brand culture, and showcased products.