The Next Generation of Emergency Notifications Has Arrived

Why do we continue to rely on the old siren-based system of sending emergency notifications? Advances in technology and the Internet of Things (IoT) provide numerous ways to enhance the traditional siren. When an emergency happens, people need to be informed as soon as possible, but also understand clearly what the emergency is. Sirens simply do not provide anything other than an alert that there is a possibility of danger. Real-time data can make all the difference between panic and rational action whenever an emergency occurs.

4 Compelling Ways Digital Communications Enable Better Marketing

Much time is spent determining marketing strategies (or a marketing strategy), planning your messages, and creating content. However, developing amazing content is only the first step in delivering it. Distribution of that content is the next step in its journey. Over the last few decades, distribution has become increasingly focused on digital, as traditional marketing mediums shrink. Digital communications channels include your website and online presence, social media, mobile apps, and digital signage.

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