communications concept visual

8 Ways Digital Signage Improves Corporate Communications

Jenn Gvozdek, Marketing Manager
November 9, 2022

Create an integrated digital signage network across your organization

 

Enhance employee and visitor experience with digital signage. From welcome screens to meeting room screens to behind-the-scenes monitoring and operations screens, there's no limit to what you can create to help manage every aspect of communications across your organization. 

 

Digital signs can be used everywhere, including the factory floor, breakroom, boardroom, lobby, and anything in between. Effective visual communications go a long way in ensuring a positive environment with engaged employees and improved productivity.

 

Welcome Screenscorporate communications video wall mock up

Exterior digital signage and welcome screens help greet employees and visitors with relevant and timely information. First impressions matter and digital signs can help create a welcoming environment that reflects your corporate brand. Ensure all the information visitors need is handy and visible. For example, highlight the location of popular areas, visitor parking/entrance, and employee entrances.

 

Video Wall

Create a "WOW" factor as visitors and employees enter your lobby and see a video wall telling your brand story. Whether small or large, a video wall provides a unique opportunity to incorporate 4K video and imagery to engage viewers. There are projection, LED, and LCD options when creating your video wall. Additionally, consider unique shapes and designs for your video wall beyond the standard rectangle, such as curved, angled, and more. 

 

Virtual Receptionist

Digital signage enables you to monitor who enters and leaves your facilities without needing a person at a reception desk. Register visitors with a simple screen interface and share instructions. Connect with other communications systems to notify employees their guest has arrived or with a printer to print a name badge.

 

Wayfinding

Digital signage is your most flexible option for navigating large, multi-floor, or building facilities. Incorporate wayfinding information onto general information screens or create an interactive wayfinding kiosk that allows visitors to enter their destination and view directions. 

 

Employee Communications

Share news, announcements, policy updates, HR information, and more on digital screens throughout the organization. Highlight recent successes and achievements, customer accolades, or other praise from company social media networks. Additionally, provide real-time weather, transit, and traffic updates to help employees plan their trip home. Finally, consider customizing content by location - department, building, or geographic location.

 

KPI Dashboards

Create a visual KPI dashboard and automate the sharing of KPIs across your organization. Integrate various data sources, including CRM, ERP, inventory, BI, and more, to provide an accurate view of the state of the business. Extend the reach of your KPIs with customized KPI dashboards by department, location, and more.

 

Emergency Notifications

Extend your emergency and disaster preparedness plans with digital signage. Integrate digital signage with your audio alarms to share crucial supplemental information. For example, highlight the type of emergency and location and provide visual directions and cues. 

 

Meeting Roomscorporate communications meeting room screen

Use digital signage to manage room scheduling and capacity limits. Integrate digital signage with calendars and other scheduling systems to ensure screens outside meeting rooms update in real-time as information changes. For example, adjust the screen background colour to make it quick and easy to visually determine when a room is in use.

 

Digital Cafeteria Menu Boards

Bring your corporate branding into your cafeteria with digital menu boards. Create dynamic digital menus reflecting your branding that rotate through nutritional information, pricing, and options. Set menus to automatically adjust based on various factors, including time, inventory, weather, and more.

 

From welcome screens to wayfinding to video walls to KPI dashboards and everywhere in between, effective visual communications ensure employees and visitors have a positive experience in your facility.