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Thoughts on transforming organizations with digital communications

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Whether you are a hotel or convention center, the applications for digital signage are numerous, and the advantages are significant. Replacing static signs with a network of digital screens and interactive kiosks can improve guest experience, streamline operations, and reduce operating costs. A digital signage network is a cost-effective infrastructure supporting multiple departments and applications. Potential applications in hotels and convention centers extend far beyond a network of digital signs and include other areas such as self-service kiosks, interactive wayfinding stations, emergency notifications, and video walls.

Outdoor Screens

Leverage exterior digital signage to greet guests with relevant and timely information. From digital screens outside your hotel or venue to screens in parking garages, digital signage ensures relevant real-time information is always accessible. Share important guest information, including facility hours, available parking spaces, current and upcoming events, and amenities. Integrate wayfinding information into exterior digital signage and highlight the location of popular areas such as parking and entrances.

outdoor screen for guest at convention center

Lobby Screens

Greet your guests with relevant and timely information. Ensure all the information they need for their visit is handy and visible. Use digital signage in your facilities' lobby and public areas to create a lasting first impression and a welcoming environment that reflects your values and brand or that of the event and/or convention you are hosting. Leverage a variety of screens, from interactive kiosks to video walls to transparent screens, to create an engaging and immersive experience.

Create a "WOW" moment for a guest as they walk through your lobby with a video wall. Whether small or large, a video wall provides a unique opportunity to incorporate 4K video and imagery to tell your brand story and engage viewers. Project projection, LED, and LCD options are available when creating your video wall. Consider unique shapes and designs for your video wall beyond the standard rectangle, such as curved, angled, and more. 

Interactive Kiosks

Utilize touchscreen kiosks to create information hubs, modernize service delivery, and enhance the overall experience for your guests. Use these interactive screens to offer a range of applications that can streamline operations, improve accessibility, and promote guest engagement. Provide guests easy access to essential information such as event directories, schedules, wayfinding and maps, amenities, and local attractions. Additionally, meet the diverse linguistic needs of your guests by offering multilingual options on your self-service kiosks.

Wayfinding

Wayfinding can help a guest navigate your sprawling hotel and convention facilities, improving and simplifying their experience. Tie digital signage into backend systems, such as maintenance, to ensure wayfinding information reflects the current state of your facility. Create an interactive kiosk that allows visitors to enter where they want to go and view directions. Provide estimates on travel time and highlight interest points like washrooms, services, restaurants, and exits along their route.

Meeting Rooms

Screens outside your meeting rooms are a convenient and efficient way to ensure guests and event attendees find where they need to go. Use dynamic templates with event titles, start times, and organizers' names to capture attention quickly. Integrate meeting room screens with calendars and other systems to ensure they update in real time and reflect changes or cancellations. 

Provide a standard option that promotes your brand and allows customers to showcase their corporate logo and meeting details. For an additional fee, remove the conference center branding and shift the focus to the client's branding and meeting event. Customers can create their own screen designs, which provides greater flexibility and increased revenue opportunities. 

meeting room screen for guest at convention center

Event Screens

Digital signage can transform the event atmosphere within your venue by displaying event themes, speaker or sponsor profiles, and real-time updates on session schedules and changes. It can also showcase sponsor advertisements, exhibitor promotions, and interactive maps, guiding attendees through the venue and enhancing networking opportunities. The versatility of digital signage allows for personalized messages and tailored content, creating a more immersive experience for visitors.

Wait Times & Queue Management

Digital signage provides a way to share real-time updates on wait times. Localize wait times to screens in a specific area and make waiting less cumbersome by keeping your guests informed and entertained with digital signage. Share important event information, such as speakers and sponsors, and highlight venue amenities, local news, and weather. Additionally, leverage digital signage to highlight where visitors and guests must go and effectively manage queues.

Employee Communications

Share news, announcements, policy updates, HR information, and more on digital screens in employee areas of your facilities. Highlight recent employee achievements and accolades. Additionally, eliminate whiteboards and paper schedules by sharing staff, room, and event schedules on digital screens in employee areas. Integrate with other internal systems such as calendars, maintenance, and more to ensure the information reflects the current state. 

Safety Applications

Audio alarms are still necessary, but integrating digital signage with your audio alarms allows you to share crucial supplemental information. Highlight which exit to use and the status of an emergency situation, and provide visual direction and cues. Digital signage also provides an ideal platform for broadcasting public safety announcements and alerts to a broader audience. You can collaborate with local authorities or emergency services to disseminate vital information on screens inside and outside your facility.

 

Effective visual communications ensure guests have a positive experience in your facilities, from exterior screens to self-service kiosks to meeting room screens and everywhere in between. Read the Omnivex Digital Signage in Hospitality eBook to learn more.

 

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