In the movies, every hero needs a partner to help them fight crime. It’s no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications. Digital display technology helps distribute updates, alerts, and critical information to the public to help prevent crime and improve safety. From individual neighborhoods to states to the entire country, digital communications provide a platform for sharing real-time information on any screen.

Much time is spent determining marketing strategies (or a marketing strategy), planning your messages, and creating content. However, developing amazing content is only the first step in delivering it. Distribution of that content is the next step in its journey. Over the last few decades, distribution has become increasingly focused on digital, as traditional marketing mediums shrink. Digital communications channels include your website and online presence, social media, mobile apps, and digital signage.

Digital signage is now a familiar site in the modern world. From displaying menus at restaurants to offering directions in a building, digital signage feeds audiences information in a dynamic way. But how much more valuable could this channel be? Can digital signage take on a role to personalize messages or respond to a situation in real-time? Yes, with help from artificial intelligence (AI) and deep learning.