From highway billboards that warn us about traffic delays to airport signs that steer us through the terminal and even the smartphones in our pockets, we take it for granted that we’re never far from a screen that can deliver information to us when and where we need it.
A popular area of discussion is the digitalization of the workplace, but what does that really mean? The digital workplace can take many different shapes and forms and will vary by organization. At Omnivex we believe that digital communications on devices like digital screens, video walls, interactive kiosks and tablets will play an integral role in the digital workplace. Gone are the days of walls of closed door offices.
Digital signage is used in many businesses, ranging from manufacturing to transportation to healthcare. Medical facilities can be dynamic and unpredictable in some ways, and digital signage allows these healthcare facilities to communicate in real time with up-to-the-minute information directed at employees, patients, and visitors.
With the advantages of digital communications so rampant in today’s modern world, it’s difficult to comprehend why businesses would still rely on outdated ways of communicating such as email or printed paper. However, a recent IDG survey revealed that half of the respondents still depend on these antiquated communication methods.
Digital signage is found in nearly every corner of the modern world. Companies are discovering the benefits of strategic messaging that can be deployed easily across the globe. However, the question many newcomers are asking, though, is: “Will digital signage really generate a tangible Return on Investment (ROI)?”
The simple answer is yes!
Artificial Intelligence (AI) is enabling organizations to create a more personalized digital communications experience. The AI market is predicted to rise to nearly $60 billion by 2025.
In the movies, every hero needs a partner to help them fight crime. It’s no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications. Digital display technology helps distribute updates, alerts, and critical information to the public to help prevent crime and improve safety. From individual neighborhoods to states to the entire country, digital communications provide a platform for sharing real-time information on any screen.
Much time is spent determining marketing strategies (or a marketing strategy), planning your messages, and creating content. However, developing amazing content is only the first step in delivering it. Distribution of that content is the next step in its journey. Over the last few decades, distribution has become increasingly focused on digital, as traditional marketing mediums shrink. Digital communications channels include your website and online presence, social media, mobile apps, and digital signage.
Digital signage is now a familiar site in the modern world. From displaying menus at restaurants to offering directions in a building, digital signage feeds audiences information in a dynamic way. But how much more valuable could this channel be? Can digital signage take on a role to personalize messages or respond to a situation in real-time? Yes, with help from artificial intelligence (AI) and deep learning.
We are a world on the move, and today’s traveler wants to get to their destination quickly and safely. Whether it’s a daily commute or weekend getaway, the options for transportation have never been broader. Digital communications not only help keep travelers up to date, but can engage and entertain.