For some time now, digital signage has been reinventing the customer experience, impacting marketing strategies like never before and helping boost sales and supplement a company’s revenues in creative and imaginative ways.

From vibrant displays that quickly catch the eye and draw in consumers more effectively than static signage to transforming long queues into infotainment settings that reduce perceived wait times, digital signage has provided businesses with reactive, data-triggered control that allows for instantaneous updating of their advertising at a moment’s notice.

It's Time To Rethink Mobility In The Workplace

The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. What does mobile really mean? Mobility is often associated with a physical device - the mobile phone. However, a mobile workforce is more than just employees running around with mobile phones. A mobile workforce has access to real-time information wherever they are on any device and the ability to communicate back in real-time.

How Digital Signage Works as First Line of Offense in a Real-time Information World

From highway billboards that warn us about traffic delays to airport signs that steer us through the terminal and even the smartphones in our pockets, we take it for granted that we’re never far from a screen that can deliver information to us when and where we need it.

How Do You Digitalize the Workplace?

A popular area of discussion is the digitalization of the workplace, but what does that really mean? The digital workplace can take many different shapes and forms and will vary by organization. At Omnivex we believe that digital communications on devices like digital screens, video walls, interactive kiosks and tablets will play an integral role in the digital workplace. Gone are the days of walls of closed door offices.

Digital signage is used in many businesses, ranging from manufacturing to transportation to healthcare. Medical facilities can be dynamic and unpredictable in some ways, and digital signage allows these healthcare facilities to communicate in real time with up-to-the-minute information directed at employees, patients, and visitors. 

Driving Digital Transformation by Communicating with Speed and Scale

With the advantages of digital communications so rampant in today’s modern world, it’s difficult to comprehend why businesses would still rely on outdated ways of communicating such as email or printed paper. However, a recent IDG survey revealed that half of the respondents still depend on these antiquated communication methods.

Digital signage is found in nearly every corner of the modern world. Companies are discovering the benefits of strategic messaging that can be deployed easily across the globe. However, the question many newcomers are asking, though, is: “Will digital signage really generate a tangible Return on Investment (ROI)?”

The simple answer is yes!

Artificial Intelligence (AI) is enabling organizations to create a more personalized digital communications experience. The AI market is predicted to rise to nearly $60 billion by 2025.

In the movies, every hero needs a partner to help them fight crime. It’s no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications. Digital display technology helps distribute updates, alerts, and critical information to the public to help prevent crime and improve safety. From individual neighborhoods to states to the entire country, digital communications provide a platform for sharing real-time information on any screen.

Much time is spent determining marketing strategies (or a marketing strategy), planning your messages, and creating content. However, developing amazing content is only the first step in delivering it. Distribution of that content is the next step in its journey. Over the last few decades, distribution has become increasingly focused on digital, as traditional marketing mediums shrink. Digital communications channels include your website and online presence, social media, mobile apps, and digital signage.