Are You Disruptive or a Dinosaur?

Disruption in an industry leads to innovation. Uber and Airbnb are two examples of companies that are disruptive and have turned an industry on its head. They created a peer-to-peer model that combines technology and business. Previously, these industries had cobwebs in their innovation labs. They had established markets dominated by a few main players. By companies such as Uber creating a sharing economy, consumers have greater access to goods and services that may have once been unavailable.

Digital Signage’s Growing Role In The AV World

We have become accustomed to seeing digital-signage screens everywhere. Whether we’re at our local bank, grocery store, dentist’s office or anywhere in between, we expect to see a screen that will provide us with relevant information so we can make decisions in that space. Those screens have become the first impression that businesses give us about the products and services they offer, and what they consider important for their audience to know.

For some time now, digital signage has been reinventing the customer experience, impacting marketing strategies like never before and helping boost sales and supplement a company’s revenues in creative and imaginative ways.

From vibrant displays that quickly catch the eye and draw in consumers more effectively than static signage to transforming long queues into infotainment settings that reduce perceived wait times, digital signage has provided businesses with reactive, data-triggered control that allows for instantaneous updating of their advertising at a moment’s notice.

It's Time To Rethink Mobility In The Workplace

The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. What does mobile really mean? Mobility is often associated with a physical device - the mobile phone. However, a mobile workforce is more than just employees running around with mobile phones. A mobile workforce has access to real-time information wherever they are on any device and the ability to communicate back in real-time.

How Digital Signage Works as First Line of Offense in a Real-time Information World

From highway billboards that warn us about traffic delays to airport signs that steer us through the terminal and even the smartphones in our pockets, we take it for granted that we’re never far from a screen that can deliver information to us when and where we need it.

How Do You Digitalize the Workplace?

A popular area of discussion is the digitalization of the workplace, but what does that really mean? The digital workplace can take many different shapes and forms and will vary by organization. At Omnivex we believe that digital communications on devices like digital screens, video walls, interactive kiosks and tablets will play an integral role in the digital workplace. Gone are the days of walls of closed door offices.

Digital signage is used in many businesses, ranging from manufacturing to transportation to healthcare. Medical facilities can be dynamic and unpredictable in some ways, and digital signage allows these healthcare facilities to communicate in real time with up-to-the-minute information directed at employees, patients, and visitors. 

Driving Digital Transformation by Communicating with Speed and Scale

With the advantages of digital communications so rampant in today’s modern world, it’s difficult to comprehend why businesses would still rely on outdated ways of communicating such as email or printed paper. However, a recent IDG survey revealed that half of the respondents still depend on these antiquated communication methods.

Digital signage is found in nearly every corner of the modern world. Companies are discovering the benefits of strategic messaging that can be deployed easily across the globe. However, the question many newcomers are asking, though, is: “Will digital signage really generate a tangible Return on Investment (ROI)?”

The simple answer is yes!

Artificial Intelligence (AI) is enabling organizations to create a more personalized digital communications experience. The AI market is predicted to rise to nearly $60 billion by 2025.