Global retail ecommerce sales will reach $4.5 trillion by 2021. It’s an amazing, even eye-popping number. Yet without a user-friendly business approach, your company’s sales will not reflect the forecasted industry growth. Businesses devote an exorbitant amount of time reviewing every angle of their business model, from the overall product to their social media presence. Leaders know that consumers want to shop both online and at brick-and-mortar retail locations quickly and flawlessly; however, they may not realize where friction points are limiting completed sales transactions.