Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. Historically, Freeman used printed boards outside of event rooms; however, 15 years ago, they started leveraging Omnivex digital signage software to enhance the event experience.
Is the mall dead? It’s easier than ever to make this argument, considering the last 18 months of record ecommerce sales and the reluctance to shop in person due to the pandemic. However, industry experts believe the mall is ready for a comeback. It will look different, though, and leverage technology to create new experiences for shoppers.
Information and context are critical when communicating in any environment to any audience. This is especially true in healthcare. Both the evolution of technology and the recent pandemic have dramitically changed patient and visitor expectations around information access in healthcare. For hosiptals, clinics and healthcare systems at large, digital signage provides an efffective tool for communicating important real time information.
In 1955, milkshake salesman Ray Kroc entered into a partnership with a small California hamburger restaurant named McDonald’s. Over the next few decades, the golden arches would experience an almost unprecedented rise that would shift the landscape of the entire food service industry.
Engaging and interacting with a generation of students raised surrounded by media is driving significant change amongst schools, colleges and universities. Students today expect and prefer digital communications, and as a result digital signage has become a cost-effective tool for schools to utilize. Dynamic digital signage is enabling schools to improve communications ranging from emergency notifications to wayfinding to events and employee communications.
Digital communications in education can:
Gone are the days of paper signs and delays in getting updated information out to travellers. We live in a real-time world and travellers expect real-time, relevant information at their fingertips. Digital communications in transportation facilities, using devices like digital signs and interactive kiosks, can enhance passenger experience.
With the advantages of digital communications so rampant in today’s modern world, it’s difficult to comprehend why businesses would still rely on outdated ways of communicating such as email or printed paper. However, a recent IDG survey revealed that half of the respondents still depend on these antiquated communication methods.
Artificial Intelligence (AI) is enabling organizations to create a more personalized digital communications experience. The AI market is predicted to rise to nearly $60 billion by 2025.
Digital signage is now a familiar site in the modern world. From displaying menus at restaurants to offering directions in a building, digital signage feeds audiences information in a dynamic way. But how much more valuable could this channel be? Can digital signage take on a role to personalize messages or respond to a situation in real-time? Yes, with help from artificial intelligence (AI) and deep learning.