Creating an Integrated Digital Experience

Creating an integrated digital experience is easier than you think. First let's breakdown what we mean by "integrated". Integration can take many different shapes and forms. One of the most common approaches is integrating information from various sources such as news and weather feeds, scheduling systems, and technologies such as sensors and alarms or other Internet of Things (IoT) devices. Here we have an example of what an integrated digital experience might look like for someone in an airport terminal or train station. The Omnivex solution provides a powerful software platform to drive a variety of screens and applications ranging from advertising to interactive wayfinding to real-time scheduling. While the applications of digital signage vary in this transportation example what is constant is the Omnivex platform driving each screen. Another aspect of integration when thinking about digital experience is how it translates across different devices. It is important to create a cohesive digital experience across all of the digital devices and platforms your organization works with ranging from your website to mobile devices to digital screens. For the individual the digital experience should be seamless and personalized. While for the organization it provides an opportunity to leverage creative content and information across multiple digital platforms which has a number of business benefits.

Internet of Things (IOT) & Food Services

Some of you might not remember this but when I was a kid and you walked into a fast food chain the menu boards were simple basic plastic signs that you either never changed or had to get up on a ladder to change. Similarly, grocery stores were full of printed posters and paper shelf labels. There were no digital signs, self-service kiosks or any of the technology we see today. Fast forward to  now where it is common to see digital menu boards and digital signs in most fast food restaurants and grocery retailers. This change has been driven both by advances in technology, such as IOT but also by business needs and customer demands. Technology Changes The last couple of decades have seen numerous advances in technology with screens, memory and computing power, and the Internet of Things (IOT). It is the sensors and devices that make up the Internet of Things that  hold the most promise in food service organizations. These IoT devices are enabling a whole new level of connectivity, personalization and customer experience, and the potential applications are unlimited. Sensors on appliances such as fridges or stoves can monitor status of appliance and send updates to digital screens or mobile phones. This not only extends the life of appliance by keeping it from overheating or breaking down, but more importantly ensures food safety and quality. Business Advantages Leverage existing systems – Forward thinking food service organizations are tying their digital menu boards into their backend systems such as inventory. This allows them to not only remove items when they are out of stock but promote items when inventory is high. Similarly, in grocery stores digital shelf tags are becoming popular and these can easily be updated in real-time as inventory changes. Meet regulatory requirements – The need to show nutritional and dietary information about menu items is quickly moving from being a nice to have to mandatory. Information from calories to nutritional content can easily be integrated into digital menus and tied into backend systems or websites so it updates in real-time. Improve customer experience – By using IoT devices such as sensors and digital screens the experience in food service organizations can be dramatically improved. Whether it is offering self-serve ordering kiosks, alternative payment methods such as the Apple Pay, or pushing coupons and other promotional notifications to an individual’s mobile the possibilities are endless. There is no question the Internet of Things (IoT) holds great promise for food service organizations and grocery retailers. A lot of organizations are already leveraging these technologies to some extent. What will separate the leaders from the rest of the pack is a cohesive strategy for customer interaction and experience from pre through to post purchase and a plan for where and how technologies such as IoT can be integrated.

4 reasons digital signage and banking are made for each other

Banks have turned out to be among the most enthusiastic users of digital signage, and this benefits both the banks and their customers. Banks have long been thought of as stuffy venues - a place you "have" to go. However in recent years, banks have started to try and overcome that reputation, and digital signs are playing a key role. Digital signage has proven to be a remarkably effective tool for creating a welcoming and engaging experience within bank branches. It has enabled banks to both improve customer experience but also improve communications with customers, visitors and employees. Through the use of digital signage bank branches are now able to provide real-time updates on relevant information like the stock market and currency exchange rates, but also provide personalized information on relevant products and offers for individuals in the bank. Here are 4 reasons digital signage and banking go together so well. 1. Digital Signage Reduces Perceived Wait Times When customers have something dynamic and engaging to view while they wait in line for the next available teller, those waits don't seem so long. Whether the digital signage offers information about banking services, or simply informs with headlines, sports scores, and weather, it gives people something to do other than count the number of people in front of them. It can also be integrated with queue management by, for example, calling the next customer forward or showing the approximate wait time, and these applications have been linked with higher customer satisfaction. 2. They're Terrific for Informing Customers Digital signage can be the perfect medium for offering customers faster alternatives to in-person banking services or new service options available to them. For example, it can inform customers waiting in line about how to download a mobile banking app that lets them check balances or transfer funds. Alternatively, it is a great way to communicate about changes in service such as branch hours. Many banks use direct mail, email, and their website to keep customers informed of new products and services. Digital signage is a perfect way to leverage the customers time in a branch to inform them of new products such as credit cards, insurance offers, or loan specials. Interactive kiosks in the bank and screens next to tellers can also be used to personalize the information being shown to specific customer’s needs. 3. Digital Signage Viewing Data Can Be Collected and Put to Good Use Interactive banking kiosks can capture customer usage data, and this data can be used to help calculate digital signage return on investment, and determine which messages and formats are most engaging and successful with customers. Digital signage can measure "dwell time" in front of signs and help banks learn which messages are most effective based on day of the week, time of day, and season.                                    Woodforest national bank  4. It's an Environmentally Responsible Option for Banks Sustainability is increasingly important to today's consumer, and many customers have already opted for electronic bank statements and online banking, reducing resource usage and helping banks keep their resource and printing costs down. When banks have captivating, compelling digital signage content, there's less need for printed matter, and no leftover printed matter to deal with once a promotion has ended. New messages can be added at any time, with no need to "throw away" the old messaging. Conclusion Banks are discovering new ways to connect with their customers, and they're taking their cues from welcoming spaces like coffee houses in an attempt to rehabilitate the banking industry's reputation as being dull. Making today's banks into comfortable, welcoming spaces helps build the relationship between the bank and the community, and digital signage can be an important part of that. Whether they're used to inform, advertise, or simply keep customers entertained as they wait in line, digital signs make perfect sense for today's banking experience.

WEBINAR: Creating emotional connections through immersive digital experiences

Event description 
Organizations today have an opportunity and responsibility to engage their customers with digital communications that create emotional connections between customers and brands through immersive encounters we call “digital experiences.” 
For a digital experience to be meaningful, it needs to be integrated into the customer journey, rather than being applied as a layer. It should deliver relevant and meaningful content that disrupts customer behaviour, drives engagement and, ultimately, delivers an experience that creates a personal relationship with the customer. The advent of the Internet of Things has given rise to many new and emerging technologies that are changing how organizations create immersive, omnichannel experiences. Mobile experiences have become a platform that can support these initiatives, and can be utilized to self-educate, navigate, compare, validate and more deeply connect. 
In this webinar Omnivex Corporation and Shikatani Lacroix will walk you through how to create emotional connections with your customers, employees and visitors by creating immersive digital omnichannel experiences. Learn how:
  • To create digital experiences that flawlessly integrate with all aspects of your business, design a strategy to keep your customers engaged and build brand loyalty
  • Shikatani Lacroix will highlight how they helped brands such as M&M Meat Shop, Flow and Regions Bank design and accomplish this integrated   digital experience
  • To leverage the wealth of devices and technologies available through the Internet of Things as part of your digital strategy
  • Omnivex will discuss how to leverage data from multiple sources and inputs from sensors and other emerging technologies to create an immersive digital experience 

Click here to register.

The new face of retail is digital

These days to get people out of their houses and shopping in the store retailers need to rethink how they attract and retain customers. From the exterior of the store through to the checkout retailers need to create an immersive and personalized shopping experience. The explosion of the Internet of Things and new digital devices such as sensors that can communicate with each other has enabled retailers to create a new personalized shopping experience. Today posters and shelf tags have been replaced with dynamic digital signs that offer real-time information on products and availability, as well as interactive information or visually enticing photos and video. Screens at checkouts leverage loyalty program information to offer personalized information on complimentary products or services relevant to the individual at the register. Do you remember pouring over a paper catalogue looking at toys when you were a kid? These days paper catalogues have now taken the form of self-serve kiosks that allow customers to view a retailers full offering and place orders without having to go up to the checkout. How many times have you asked a clerk to check the stockroom for a size you need? Now in many retail stores clerks are armed with tablets that provide real-time information on inventory levels and enable them to provide you with additional product information or reviews. Retailers that want to leap frog the competition have realized creating an immersive digital experience in their stores is key. Critical to this is having a software platform that can take information from a variety of sources and drive an immersive and interactive visual experience across all of these devices.  Read The Connected Store whitepaper for more information!

Creating Engaging Experiences in Sports & Entertainment Venues

Whether you are a theme park, sports venue, museum or movie theater, visual communication using devices such as digital signage and interactive kiosks can elevate the customer experience to an entirely new level. Applications can vary from large video screens to video walls to self serve kiosks to interactive wayfinding to digital menu boards. This improved customer experience leads to higher customer retention, improved satisfaction, and increased profit margins. Digital communications can: Reduce perceived wait times by keeping visitors entertained Increase revenues through advertising sales and promotional messaging Improve navigation in large facilities with interactive wayfinding and digital signs Provide real-time information such as scores, news, weather, and emergency notifications Integrate with other systems such as lighting and game clocks to automatically change the digital signs based on predefined events or other criteria. A great example of implementing digital signage in sports & entertainment  is the Calgary Stampede, a not-for-profit community organization that preserves and celebrates western heritage, culture, and community. Every year the Calgary Stampede hosts hundreds of events, welcoming more than 1,000,000 guests to experience their own special brand of western hospitality. They wanted to  provide real-time displays for meeting and event locations, as well as a system to improve wayfinding across the facility, enhance brand awareness and provide ticketing and flight iformtion as value-add to customers. With Omnivex Moxie, the Calgary Stampede has a platform that will grow with them as their needs change and evolve.  Read the full case study here!

Interactive Customer Experience Summit (ICX)

Event description 

Explore many of the technologies available to businesses – retail, hospitality, travel, restaurants, healthcare and more – for engaging customers. Interactive Customer Experience Summit will cover the landscape from kiosks to digital signage to mobile and beyond to give attendees insights they can put in action now to deliver outstanding interactive customer experiences. Booth #5

Webinar - The Connected Experience — From Shopper to Store to Head Office

Event description 

Technology is changing how retailers interact with their customers, employees and head office. The ability of devices, whether in-store sensors, mobile, kiosks, or digital signs to communicate with each other offers the potential to create an entirely new experience for shoppers, employees and retail executives while providing increasing insight and intelligence about the shopping experience.

Join us for an interactive webcast that will demonstrate how you can:

  • Create an interactive and engaging in-store experience for your customers that can easily be customized by geographic location or other criteria
  • Capture data from in-store interactions with devices and leverage that information in real-time to improve your business
  • Arm your in-store employees with the technology to roam throughout the store and interact with customers all while being able to easily access systems like the POS and inventor


Eric Kamont
Retail Solutions Specialist, Microsoft

Jeff Collard
President, Omnivex Corporation

Moderated By:

Marianne Wilson
Editor, Chain Store Age


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