Interact and Engage With Your Audience

Whether you are trying to reduce perceived wait times or convey key sponsor messages and promotions or enabling your audience with a self-service kiosk, visual communications provide a powerful solution for engagement. In sporting arenas visual communications using devices such as digital signs make up a huge part of the fan experience. From the time a fan enters the arena to the concession stands, to their seats digital signs play a huge role in creating an interactive and engaging visit. At one arena in the United States a fan can scan their ticket to find out where their seat is, a map on how to get there and a view of what the action will look like from their seats. In another arena a large video wall, lit pillars and other screens run sponsor messages, eye catching video and other key images to create and immersive fan experience. In airports the ability to empower individuals help themselves with self-service kiosks is a key focus. From interactive wayfinding screens within the airport to help people efficiently get from one location to another, to screens providing real-time updates on flight schedules, to the GPS tracking of shuttle buses so passengers can see how long they have to wait for a bus to the terminal, data-driven digital signage is having a huge impact.

The Evolution of Data and Digital Signage

Since the mid 1990s organizations have been leveraging their data to drive value by making it visible to their employees and customers on devices like digital signs. The way this data has been viewed has dramatically changed over the last 20 years. In the mid 1990s data was primarily displayed as text on LED boards with no graphics. One of the best examples of this is the LED board on a stock trading floor. The information typically came from two sources, a text entry system and a news feed, and has some basic rules to drive the colour of the data. By 2003 LCD screens were popular and the visuals had some graphics with the data, but the sources for data were still limited. Fast forward to 2010 the sources of information have increased significantly and the graphics have improved. Today organizations have a multitude of display technology available to them and are using it to transform their data into dynamic visual communications and experiences. They are leveraging real-time information to empower employees and enhance customer experience. From Key Performance Indicators (KPIs) to production statuses to schedule changes to daily specials, digital signage is enabling businesses to deliver real-time targeted information across their entire organization. Take for example an electronics store where there are an assortment of tablets on display. When a potential customer picks up a tablet to look at it that action sets off a series of different actions – for the customer they receive customized information on the screen in front of them about the features of the tablet, for the store clerk they are notified on their tablet of the inventory levels/pricing of the models the customer is interested in and for the head office they are updated in real-time on screens in their office of inventory levels and product sales. Often the data we need to see already exists but it isn’t easily accessible or is what some call “dark data”. Imagine the business benefits and productivity improvements that can be derived from turning the light on this data. For one hospital in California the information on operating room status was contained in a scheduling system and that information was available at the nurses station. Caretakers, doctors and orderlies were constantly coming by the nurses station asking for updates on the status of operating room. By taking this room status information and making it available on digital screens in the hallways by the operating rooms the hospital was able to gain significant productivity improvements for all the employees in the area.

Webinar - The Connected Experience — From Shopper to Store to Head Office

Event description 

Technology is changing how retailers interact with their customers, employees and head office. The ability of devices, whether in-store sensors, mobile, kiosks, or digital signs to communicate with each other offers the potential to create an entirely new experience for shoppers, employees and retail executives while providing increasing insight and intelligence about the shopping experience.

Join us for an interactive webcast that will demonstrate how you can:

  • Create an interactive and engaging in-store experience for your customers that can easily be customized by geographic location or other criteria
  • Capture data from in-store interactions with devices and leverage that information in real-time to improve your business
  • Arm your in-store employees with the technology to roam throughout the store and interact with customers all while being able to easily access systems like the POS and inventor


Eric Kamont
Retail Solutions Specialist, Microsoft

Jeff Collard
President, Omnivex Corporation

Moderated By:

Marianne Wilson
Editor, Chain Store Age


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