Digital Signage Fuels SMART Organizations
Whether you are a large enterprise with employees scattered all over the globe or a smaller organization with multiple departments, the struggle to get specific information to the right people at the right time is still the same. The use of visual communications and technologies like digital signage, interactive kiosks, and video walls provides an opportunity to communicate important messages, emergency notifications, and Key Performance Indicators (KPIs) to their employees that can help reinforce branding, improve building navigation, as well as enable informed decision making. By integrating digital signage, you have the ability to transform into a ‘SMART’ organization - one that is "Specific-Measurable-Assignable-Realistic and Time-Related."
A New Era of Communication
With Microsoft’s recent acquisition of LinkedIn, it plans to bring together the “world’s leading professional cloud and network.” With a common mission to empower people and organizations, Microsoft and LinkedIn intend to break down the silos of information that currently exist for professionals and “create more connected, intelligent and productive experiences.” When you connect people with information where and when they need it you improve productivity, unlock ROI and break down silos.
Digital signs maintained for employees can be immensely useful and help disseminate information quickly, accurately, and in a format that is attention-grabbing. Employees can be kept updated with real-time external information like the news, weather or traffic alerts, and internal information like KPIs or corporate goals.
Key Performance Indicators (KPI’s) provide actionable metrics that most organizations use to keep their business on track. Historically, KPIs have often been tracked in spreadsheets and scorecards that were distributed on a monthly, quarterly or yearly basis. With the growing popularity of digital screens and digital signage it is now possible to publish real-time updates to KPIs as they happen and keep everyone in the organization informed about how things are tracking. Integrating with back-end applications like CRM (Salesforce, Microsoft Dynamics, etc.) and ERP (SAP, Oracle, etc.), can show performance metric changes as they happen, enabling improved decision making and allowing staff to be more proactive which increases efficiency. Engaging with your employees and getting them more involved at work can help boost confidence by building an understanding of how the company is performing, increase their trust with company transparency, and create a culture of team spirit. Motivated employees who are committed to their job and their employer are more likely to be high performing, loyal and happy in their work, and it is these employees who will be the company's best ambassadors.
Integrated Digital Workplace
Creating an integrated digital workplace is easier than you think. First let's breakdown what we mean by "integrated". Integration can take many different shapes and forms. One of the most common approaches is integrating information from various sources such as news and weather feeds, scheduling systems, and technologies such as sensors and alarms or other Internet of Things (IoT) devices. By utilizing a digital signage platform, organizations can tie together all of these applications and devices to create a unified communications solution. Examples of common applications include:
1. Emergency notifications
Virtually all organizations need to have a way to notify their employees, customers, or visitors of potential fire, health or safety hazards. While audio alarms have long been the standard, visual communications provides a new and unique way to get real-time alerts and information out to people where and when they need it while improving disaster preparedness and safety plans.
2. Interactive Kiosks
People today are more self-directed than ever. Interactive kiosks enable employees and visitors to self-serve. Providing them with relevant real-time information and a personalized experience.
3. Video walls
Organizations have the ability to stand out and captivate their audience with multi-display signage. With a software platform, you can do more than just a looped video. Create that “wow” moment with scalable content that will impress any executive, employee, or guest.