digital signage

Top 10 Ways Digital Signage Helps Create A Smart Campus

Top 10 Ways Digital Signage Helps Create A Smart Campus Do you need to enhance the student, staff, and visitor experience while running your campus smoothly? From student-facing digital screens featuring real-time scheduling, news, and events information to wayfinding screens to behind-the-scenes monitoring and operations screens, there's no limit to how digital signage can help manage every aspect of your campus. Whether a student, staff, or visitor, a positive and stress-free experience is essential. Effective visual communications go a long way in ensuring a smart campus and creating a positive environment. WELCOME SCREENS What do you want students and visitors to see when they arrive on campus? Welcome students and visitors to your campus with timely, relevant information. Communicating the right information at the right time with high-quality digital signage and communications are crucial for a positive campus experience. Timely & Relevant Information on Campus Events Provide real-time updates on on-campus events. Highlight upcoming events and games, class location changes, campus news, and other important information. Incorporate student testimonials and achievements to foster a sense of community. Example of information and welcome screen in a campus building WAYFINDING Campuses are large, multi-building affairs that can be difficult to navigate. New students, visitors, and even existing students may need help finding the building or room they are looking for. Digital signage is your best, most flexible option for wayfinding. Quickly change a route or direct people to another part of your campus with digital signage. Wait Times No one likes waiting, but waiting is inevitable. Whether it is picking up a welcome kit, attending a game, or writing an exam, line-ups are likely. Digital signs can help alleviate frustration by displaying wait times. In addition, when connected with a mobile phone, you can allow people to wait in less congested areas allowing for better crowd control. Interactive Wayfinding Interactive digital wayfinding contributes to a positive campus experience for visitors and new students and ensures people find their way. Kiosks set up strategically around campus will make navigating their post-secondary education easy and stress-free. Animated paths highlight the route to the selected destination. Add information about the room and provide options for directions to read. In addition, digital signs offer flexibility to adapt to scenarios in your facility, whether due to crowd control, facility repair or maintenance, or security. STUDENT COMMUNICATIONS Keep students engaged and informed throughout the school year. Digital signage is an easy and flexible way to keep students informed of what's going on around campus. Include information on program or schedule changes, school news, student programs, employment opportunities, and student events. Categorize information and design layouts for each category.  Orientation week Starting a new school is always stressful. Orientation Week provides students with the resources to transition smoothly to campus life. Sharing Orientation Week content on digital screens across campus is a great way to use technology to guide students through their first week. Highlight events, social gatherings, student programs, campus information, etc. DONOR WALLS It takes a community of individuals and companies to ensure the success of your school. Recognize their contributions with a digital donor wall in a central location on campus. Run a real-time fundraising campaign, highlight progress towards your goal and show a live list of donors. Incorporate eye-catching videos to highlight the results of donations - new facilities, equipment, scholarship recipients, and more. Faculty-specific Run faculty-specific fundraising campaigns on digital signage in your departmental buildings. Highlight individual or corporate donations to a specific faculty on screens only in their space. Visual Markers Highlight donation size with markers for categories - for example, less than $5,000; $5,000 - $15,000; etc. Make each category visually distinct. TRANSIT SCHEDULES Many students, staff, and visitors will use public transit to commute back and forth from campus. Integrate real-time transit schedule data into your digital signs, highlighting stops on your campus. Then, trigger the data to appear when classes finish. Advertising Signs at transit stops are another opportunity for ad revenue. Schedule advertising to display at peak traffic times. Display branded content at transit stops and immerse students in the campus experience. Example of transit screen on a campus MENU BOARDS From menu boards in campus cafeterias to concession stands in your stadiums and recreation facilities, digital signage offers several advantages. Share nutritional information, promote new menu items, and more. Incorporate a live feed of campus information into your menu boards to ensure essential information is getting shared no matter where someone is on campus. Nutritional Information Easily share nutritional information on your digital menu boards and meet government compliance regulations. Create dynamic menus that rotate through nutritional information, pricing, and options. Automate Scheduling Automate the scheduling of your menu boards and associated content. Set menus to automatically change based on various factors, including time of day, inventory availability, weather conditions, etc. Integrate With Backend Systems Connect your digital menu boards with your inventory and POS systems to ensure what is on-screen reflects what is available. Promote items where you have large quantities or offer limited-time promotions. CAMPUS STORES Digital signs allow you to easily promote and highlight new and exclusive products for sale at your campus stores. Highlight multiple products through a playlist, or schedule specific products to appear before, during, and after game time. Experiential Design Use digital signage to foster school spirit - highlight school history, accomplishments and awards, athletic teams, and faculties. Incorporate digital signs, video walls, and kiosks into your store design, and students or visitors will love being there. Digital Associates Create digital associates with interactive kiosks. Adding an interactive kiosk to your campus store enables students and visitors to search for desired items, browse your store's inventory, check for sizes and colors, and even pay for their items. LOCKER ROOMS Digital signs improve the aesthetic of locker rooms and are a great way to energize players for the game and help manage the logistics of running a team. Locker Signs Identify each player's locker with a digital sign. Display a photo of the player, their name, position, and number. Include player stats that can update as the season progresses. Group special teams and positions together with targeted messaging. Make changes on the fly as needed. Schedules  Use digital signs to display schedules for practices, team meetings, the next game, future games, and messages from administrative and coaching staff. ROOM SCHEDULES From study space in the library to meeting rooms to classrooms, digital signage can help you manage room bookings and capacity limits in areas across campus. Integrate digital screens with calendar and resource systems, such as Microsoft Outlook, to automate the flow of information and ensure room usage updates in real-time. Meeting Room Screens Digital screens outside of meeting rooms, classrooms, and other shared spaces make it quick and easy to see who is using the space and when it will be available. Manage Desk Hoteling Use digital signage to quickly and easily share information about desks and workspaces available. Use a touchscreen kiosk or mobile app to enable students and staff to book space. Log usage information of desks and conference rooms for contact tracing and governance. SECURITY AND EMERGENCY NOTIFICATIONS Most campuses cover a large geographic space, with multiple buildings, facilities, and outdoor spaces. Therefore, you must ensure the safety and security of all students, staff, and visitors on campus. Digital signage and mobile phones are great tools for sharing critical real-time information. Visual Emergency Notifications Audio alarms are still necessary, but integrating digital signage with your audio alarms allows you to share crucial supplemental information. Highlight which exit to use, the status of an emergency situation, and provide visual direction and cues. Mobile Phones Push real-time emergency information to mobile phones and ensure everyone knows what is happening regardless of where they are on campus. Enable students to use a mobile app to request a walk home, help, or other assistance. Line Queue Management Game day is exciting, but security is critical! Security lines can be lengthy and busier at different times. Digital signage allows you to easily change line queue entry points and the capacity to match the physical queues set up.   Example of an emergency notification screen From welcome screens to wayfinding to the book store to emergency notifications and everywhere in between, effective visual communications ensure student, staff and visitors have positive experience on your campus.  

9 Ways Digital Signage Improves Fan Experience

Fans are the fuel for a sports team. They are there to cheer, support, and share the highs and lows. Alvin Martin, former West Ham United Football Club captain, said, "When [fans] turn up at a game, they set the stage for you. They enhance the feeling of the game and the worth of it. You know that if you're playing in front of 30 or 40,000 people, then you're doing something important." "Those big atmospheres help give you an extra five or 10 per cent that you can't replicate in training," says Martin.  So what can sports teams, stadiums, and arenas do to engage fans and create a truly memorable experience?  Digital signage provides many opportunities to amplify fan excitement and enhance their experience, from parking signs and wayfinding, team promotion and advertising on exterior signs, digital kiosks at the ticket booth, product highlights in the souvenir shop and menus at concession stands. PARKING & OUTDOOR DIGITAL SIGNS Outdoor digital signs and advertising allow you to build fan excitement well before entering the stadium. For example, digital billboards advertising the game can excite and captivate fans as they approach your venue. In addition, on non-game days, exterior digital billboards can be an additional source of revenue. While digital parking signs can help fans navigate parking by highlighting parking lots and available spots.  TRANSIT SCHEDULES Not all fans drive to your venue. Many will take advantage of public transit. So make sure fans on transit also feel the excitement. Digital signs at transit stops on your venue property are a great way to get fans excited the minute they arrive. Integrate transit schedule data into your digital signs, highlighting stops at your venue. Trigger the data to appear before and after the game so fans know what to expect. Additionally, signs at transit stops are another opportunity for ad revenue. Schedule advertising to display at peak traffic times. TICKETING SCREENS & KIOSKS Digital signage at ticket booth signs can do more than just let fans know the price of tickets for today's game. Highlight sections available, advertise future games and events, share season ticket information, or sell advertising space to venue partners. Self-serve digital kiosks that allow fans to purchase tickets, either for the current game or for a future game or event, are a great addition to your facility and a perfect way to streamline the ticketing process. Fans can select their seat and pay right from the kiosk. Set a playlist of screens to play when kiosks are not in use, and use the screen real estate for advertising future games, future events in your venue, or promoting the home team. VIDEO WALLS What better way to get fans pumped for the home team than to walk through a hall of their heroes? Video walls and larger digital signs displaying past stars, team history, current players, and branded messaging make fans feel like part of the team and, more importantly, part of a community. WAYFINDING Stadiums and arenas can be pretty big, and getting around any large space can be a challenge. While die-hard fans or season ticket holder fans will probably know their way around your venue, new or visiting fans need guidance. Digital directional signs allow you to change a route or direct people to a specific part of your venue. Create an interactive wayfinding kiosk that will enable fans to enter their seat number and view directions to their seat. Provide a menu of options that guide them to interest points like washrooms, restaurants and stores, and exits. WAIT TIMES No one likes waiting, but waiting is inevitable when you gather with 30,000 other people to watch a game. Digital signs can help alleviate fans' frustration by displaying wait times for the lines at concession stands or washrooms. Offer directions to less congested, similar areas. Sharing wait time information is a valuable tool for managing crowds and ensuring safety. FOOD & BEVERAGE  Use digital menus to upsell food and beverage sales. Prominently display the product you want to sell, displaying lower-priced items less prominently. Highlight game-day and limited-time specials with team branding to connect with fans. Incorporate videos of menu items to entice buyers. Offering your vendor partners digital signs to manage their menu and promote game-day specials is a great way to help increase sales. Digital menus allow concession partners to change menus on the fly or offer on-the-spot promotions for a limited time. Imagine if fans could pull out their phone, view the concession stands closest to their seat, place and pay for an order, and have it delivered to their seat? Then, they'd never have to stand in line or miss a moment of the game. TEAM STORES Promote new and exclusive products for sale at your team store on digital screens inside and outside the store. Highlight multiple products through a playlist, or schedule specific products to appear before, during, and after game time.  Adding an interactive kiosk into your team store lets fans search for desired items, browse your store's inventory, check for sizes and colors, and even pay for their items. LOCKER ROOMS Digital signs improve the aesthetic of locker rooms and are a great way to energize players for the game. In addition, they help manage the logistics of running a professional team by highlighting schedules for practices, team meetings, the next game, and messages from administrative and coaching staff.  Identify each player's locker with a digital sign. Display a photo of the player, their name, position, and number. Include player stats that can update as the season progresses. Group special teams and positions together with targeted messaging. Make changes on the fly as needed. From parking to food & beverage to team store to locker rooms and everywhere in between, effective visual communications ensure every fan has a positive experience at your venue.

Next Generation Visual Paging Systems

There is a tendency for airports to use long-standing acronyms of FIDS, GIDS, BIDS, etc. when discussing passenger-facing screens. These screens represent the “last mile” of a key data system within the airport. Historically, airports have focused their purchasing decisions on the related key data systems – not the screen software. The display software was tailor made for singular purpose and propriety in nature with little functionality outside of that primary scope. As airports purchased more data systems, additional screen software came along for the ride. For years, this was accepted and many airports have grown into a dysfunctional state, with multiple screen systems in place, often with a 1-to-1 relationship of system to screen use case! There is a better way Modern digital signage content management systems (CMS) take a platform approach, serving any data source to any screen at any time. This breaks airports away from single use screens for FIDS, BIDS, GIDS, etc. At the drop of a hat (or data change) a screen can adapt and change based on the communication prioritizations laid out by the stakeholder. The above suggests there should be no such thing as a “visual paging system”. However, the visual page is simply text, delivered by a key data system upstream of the CMS. The CMS sees the page and determines which screens it is displayed on, typically mapped with the same zoning as the integrated audio paging solution – yay for metadata! To add another screen system into an airport to exclusively deal with visual paging leans further into the dysfunction mentioned above. It also robs the airport of agility when approaching passenger communication. In an ideal scenario an airport has all their screens on a unified CMS. Screens in the concourse are highlighted as requiring visual paging alerts. It is safe to assume that during quiet periods, there will be less paging announcements. Historically, this leaves a blank area on the screen, serving no purpose other than looking like something is missing/wrong. A platform CMS can see there is no current visual page data and show an alternate piece of content. This allows communications to be prioritized.  Here is a good example of this: Priority 1: Emergency Messaging - Full Screen Takeover (Emergency Management Platform) Priority 2: Visual Paging (Audio Paging System and/or AI Driven Speech To Text Gateway) Priority 3: Advertising (Advertising Booking Platform) Priority 4: Airport Messaging (Uploaded Content By Operator) With this order of prioritization, the CMS is waiting for a trigger from the emergency platform. If there is no current condition, it looks for a visual page. If there is no visual page, it shows revenue-generating ads, and if there are no ads booked for that screen location, show airport messaging, etc. This is a simple concept, yet many airports are still wasting screen real estate, with extremely poor utilization rates in those “blank” screen areas. This approach demands a CMS that is not only capable of Communication Prioritization, but also integrates with all the upstream data systems that invoke the content change. This is why the platform approach is crucial. It future proofs the airports digital screen assets, increases ROI on any data systems that are purchased and provides ultimate agility to achieve the airports messaging goals.

Design Practices For Digital Signage

Designing for digital signage is similar to designing for other mediums in many ways. For example, audience, content, and layout are all important considerations, along with digital signage-specific requirements such as data feeds, location, accessibility, and more.   Let's take a closer look at how to approach designing for digital signage: First Step - Key questions To get started, you need to consider a few questions: Who will be looking at my screens, where will they be looking at them, and what will they be doing when looking at the screens? Who - Identify your audience or audiences and essential considerations such as language and accessibility that relate to them. Consider all your possible audiences - customers, visitors, employees, and more. For example, it is common to share information with multiple audiences. What - Consider what types of information your audience needs. What information will improve their experience, reduce stress, or enhance decision-making? Ensure you incorporate as much real-time information as possible into your digital signage. Where - Think about where your audience will be when they need information. Are they at their desk, on the move, or perhaps in a public setting? You can easily share information on digital signs, mobile phones, tablets, desktops, and more. Choose a mixture of screens that reflect the needs of your audience. When - Are you sharing critical real-time information, or are you sharing branding and advertising information? The type of information you share on your digital screens will impact the frequency and how it is shared. Critical real-time information must be communicated immediately; such as changes to flight information in an airport or emergency notifications. Then, create a scheduled rotation for other information like news, corporate branding, advertisements, social feeds, and more. Why - Consider why you want to share a particular piece of content or information. Make sure the content you share improves the experience, reduces stress, or enhances the knowledge of your audience. The answers to Who, What, Where, When, and Why will drive your digital signage and content strategy. Second Step - Content Now it is time to think about the content you want to have on your screens. What types of content are you currently sharing with your audiences? Common types of content include news, weather, policies, schedules, social media, corporate branding, advertisements, KPIs, and emergency notifications. Currently, you may be sharing this information via emails, newsletters, intranet sites, or even printed documents. Create a list of topics you want to share and which screens you want to share the information on to get started. For example, you might like to share company policies, HR announcements, welcome new employees, or recognize outstanding work in an office environment. While in an airport, you might want to share information like scheduling, gate location, wayfinding/directional information, or advertising. As you consider the information, think about the order in which it should appear. Create a final content list that includes the content source and file type. Third Step - Visual appearance Now that you know the content you want to feature, it is time to think about how the screens will look. It is essential to consider what additional elements to include on the screens. For example, branding and logos, corporate colors, date and time, news and weather, social media feeds, traffic reports are all commonly incorporated. These elements will form the static part of your template. Fourth Step - Visual elements Start gathering all of the necessary visual elements and media assets you will need for your digital signage. For photos, make sure the image quality is high, and the resolution is large enough to match the screen resolution at least or exceed. For video, consider how long your audience will be viewing your screens; generally, shorter is better. Also, consider resolution - are your screens all standard HD, or are they 4k? If possible, compile a list of the visual elements and the file types. Then, make sure your content management system can handle the files. Fifth Step - Data Consider your existing data sources and how to integrate them with your digital signage. Data may come from internal software systems, external feeds, IoT devices, etc. How easily can data be updated, and how is it best represented on screen? For example, can you convert a rainy forecast into an icon for rain on your screen, or can you highlight a low KPI measurement in red? It is essential to think about how the social feeds will be filtered when integrating social media. Corporate content is relatively safe, but followers and hashtags need to be screened for language and messaging. Sixth Step - Personalization Examine your desired content in the context of your audiences and form a matrix plan for your digital screens. For example, do all of your screens need to see the same information, or should you tailor certain information to specific screens based on criteria like the location? Consider changing up designs by section and use visual cues, such as color, title, layout change, to enable people to locate the content they need quickly. Additionally, consider whether you need full-screen takeovers to highlight critical information in your organization. Learn more about design practices for digital signage in our blog.

Digital Design Trends 2022

Why Trends Are Important Trends are something that reflects the world currently. You can look back at each decade – the 70s, 80s, 90s, and spot the trends in everything – music, design, visuals, colours, fonts. Design touches every aspect of our lives, whether it's product design, interior design, graphic design – everything we interact with is first an idea. Looking at design trends helps us understand what is going on in the time we're living in and what has come before, and they can also help us predict what is to come. Usually, at the end of a year, there are a lot of lists published around the latest design trends for the upcoming new year. Color Trends A few sites have picked calm, cool colors as the hot color choices of 2022. Pantone – Color of the Year You can't discuss color trends without talking about Pantone. They are the leading authority on all things color, and they started issuing a color of the year in 2000. This year's color is Very Peri, a type of periwinkle blue. Pantone provides an excellent overview of the selected color and other interesting information. The great thing about Pantone is they also show what colors you can mix it with and provide pallets. Download the pallets from Pantone Connect. If you use Adobe design programs, you will find the Pantone color library built-in. Shutterstock Shutterstock is a stock site used by designers around the world. They publish a list of color trends based on designer purchases every year. It's pretty cool, as they use an AI and go through "billions of bits of data" to show what colors the design world is using. In addition, their methodology makes it unbiased, as it's just collecting information from images purchased on their site. For 2022, they are predicting some calmer, soothing colors will take center stage – calming coral, velvet violet, pacific pink, and green, to name a few. In 2021 Shutterstock's AI system found green dominated click-through rates and conversions. It's insights like these that make Shutterstock's trend lists more substantial and relevant. Also worth noting, Shutterstock highlights the top color in countries worldwide as a part of this list, so check and see what is trending in other regions. Font Trends This year, I see several font trends, including Serif fonts, large typography, flexible typography, text with gradients, transparent text, outline text, and mixed-width. Great sites to check out for fonts - MyFonts, Design Shack, and Shutterstock. Shutterstock provides a Font Trends list. Although not generated by their AI but rather by a team of designers, it's still a great list to compare with other font trend lists around. Serif Fonts - Many trend lists are predicting serif fonts are making a comeback. But, of course, sans-Serif fonts have been the norm for a while now, prevalent in mobile apps and websites. So seeing some simpler, less ornate, serif fonts is no real surprise. Large Typography - In this situation, bigger is better! Extremely large typefaces are grabbing attention and creating a wow factor. But, of course, how big it is will depend on where you are using it. Flexible Typography - Using flexible typography allows designers to play with individual letter height and width. Late 19th century's gothic typefaces inspire it. Text with Gradients - A gradient is a progression of colors. It allows designers to create a unique look and feel. Combine your fonts with a gradient to grab attention. Transparent Text - Allow your background images to show through by using transparent text. With this style, you should surround the text with a block of solid color to show the letters. Outline Text - This is typically used with Sans Serif fonts and paired with all caps. Draw attention to specific words by pairing outline text with solid lettering. Mixed-width - One new typography trend many people highlight this year is mixed-width type. Mixed width type is just what it sounds – typography where the width and even height of the letters are mixed. Mixed width fonts allow designers to set the height and width of each letter. By some examples, you can see that it's a very distinctive look that stands out. Design trends Now let's look at overall design trends. What kinds of things are people predicting will be in demand in 2022? We've looked through the lists and pulled what we thought would be most applicable to digital signs. Motion Motion seems to be the most significant trend, and rightfully so. More and more, content is being viewed on a digital platform, whether it's a phone, tablet, or digital sign. Additionally, online platforms are making it easier for people to create videos. In this day and age, where practically everyone can view a video at any time, static images can't compete. Motion draws people's eyes to your screen and content. On digital signage, subtle movement can have a huge impact. Consider incorporating semi-transparent text or a logo over the top of your video to grab attention subtly. Also, play around with zoom effects. The 90s Yes, the 90s appear to be back, from symbols and icons to colors. Minimalist design was popular when mobile apps first came out in the early 2000s, but now color and complex imagery are being used. With so much design focused on mobile apps in the last decade – which also brought some rather strict conventions around usability – it's refreshing to see the 90s design ethos becoming popular again. Organic shapes Go back to the basics and nature with organic shapes and neutral colors. Instead of precise lines and geometric shapes, consider using curvy lines to give your visuals a more natural and organic feel. Geometric shapes have a very rigid look and feel, impacting how your audience perceives your business. In comparison, organic shapes in the visuals on your digital screen could allow you to create a more open and inviting environment.

3 Ways Digital Signage Fuels Employee Engagement

There has been a lot of discussion in the media over the last year regarding the “Great Resignation.” This term was coined by Anthony Klotz, an associate professor of management at Texas A&M University. Whether it was because of the pandemic or came to the surface during the pandemic, it highlights a dramatic increase in employee burnout and a desire to reevaluate life and work environments. Research found that almost half (49%) of Americans looked for a new job during the pandemic. While they are many reasons causing employees to look for a new job, such as career advancement and compensation, company culture is also a significant reason. What is the difference between employee experience and employee engagement? Gallup notes employee experience constitutes the entire journey an employee takes with an organization. Everything in the employee life cycle from the interview process to the day-to-day job to post-exit interactions. By contrast, Gallup defines employee engagement as the involvement and enthusiasm of employees in both their work and workplace. Why does employee engagement matter? An organization’s success is very dependent on its employees and their level of engagement. When employees are enthusiastic and committed to their jobs, they are more productive, quality is better, and absenteeism decreases. In addition, they understand the goals and objectives of the organization and are committed to its overall success. According to Smarp, companies having a thriving culture experience a revenue boost of 4X. How can digital signage help? Information is the fuel that powers organizations. Traditional channels like paper memos, emails, and company newsletters are long gone and often harm employee engagement. Instead, digital communications on digital signage, tablets, mobile phones, and more provide employees with relevant real-time information and empower them to make faster and better business decisions. Here are 3 ways digital signage fuels employee engagement: Real-time information Leverage digital signage to provide employees with relevant real-time information on screens throughout your organization. Empower employees to make faster and better business decisions by putting KPIs and other important information at their fingertips. Ensure adjustments and course corrections can be made before a small problem becomes a big issue. Additionally, tie digital signage into back-office systems for facility or resource availability (i.e., rooms & equipment) and alarm systems to provide critical emergency information. Awareness User your digital signs to tailor content to specific audiences or individuals. Consider a digital screen in a warehouse - a message welcomes the morning shift to work and reminds them to finish their safety training by the deadline. At their work station, personalized information about the orders for the day and key statistics from the previous shift can be pushed to their mobile phone or screen in the area. Digital signage in the locker room could thank the departing shift for their work, showcase KPIs from their group, and provide real-time updates on weather and traffic for their drive home. Additionally, digital signage can increase awareness of corporate policies, procedures, values, and competitive positioning. Recognition Employees want to feel valued. They want their work to be appreciated. A study found that 37% of employees consider recognition the most important in boosting productivity. Employee recognition is a terrific way to use digital signage. Whether by division, department, or individual, digital signage can highlight recent success and achievements. Additionally, content could include customer accolades or other praise from company social media networks. Also, consider giving employees a way to submit positive information about their peers. Learn more about using digital signage to fuel employee engagement!

5 Reasons to Incorporate Social Media into your Digital Signage

There is no denying it; social media is popular! Research from Hootsuite estimates that 4.2 billion people worldwide use it. And let's face it, social media is a daily time drain for many people, with research indicating an average of 144 minutes spent on it each day. So what does this mean for your business? How can you integrate social media into other communications channels like digital signage? Let's look at 5 reasons to incorporate social media into your digital signage. 1. Provides proof Incorporating social media feeds on digital signage helps build trust and shows transparency. It provides candid feedback on products and services. Research shows 44.8% of internet users research products on social media. They are also more likely to trust earned media, such as reviews and recommendations, overpaid advertising, and other forms of media. Additionally, integrating content from an influencers' social media on digital signage has a positive impact. 2. Increases interaction Sharing social media posts on digital signage increases interaction and encourages engagement with the company and brand. For example, 91% of people who follow a brand on social media visit a company's website or app. Also, consider the type of social media content shared on digital signage. For example, images and video typically get more engagement than straight text. 3. Improves employee morale While some employees likely follow an organization's social media channels, it is unlikely all do. Highlighting customer accolades from social media on company digital signage fosters morale and a sense of appreciation. In addition, it helps employees understand a customers' experience with the company's products or services, which may lead to new product ideas or improvements in services and processes. 4. Cost-effective content Reduce time and money spent creating posts with user-generated content. Keep digital signage fresh by automating customer social media posts and photos with corporate content. Make sure to filter social media feeds for inappropriate messages or images before posting on digital signage. 5. Increases followers Ensure social media handles are clearly visible on all digital signage. Make following social media channels easy by incorporating QR codes on digital signage. Utilizing popular hashtags will increase followers and generate interest from a wider audience. Whether you share positive tweets from Twitter on your employee-facing signage or share customer comments on your external-facing signage, you immediately increase excitement and engagement. Integrating relevant feeds into your digital signage shows your audience they matter and demonstrates a sense of fun and excitement.  

10 Essential Considerations When Implementing Digital Signage

Read our 10 Essential Considerations When Implementing Digital Signage eBook You’ve decided your organization needs digital signage. Now what? Where do you start? Taking a vision and turning it into reality can be a daunting task. So, we’ve assembled a list of the 10 Essential Considerations When Implementing Digital Signage. Content Strategy - While many organizations usually have a goal directly related to their digital signage expectations, they may not have a solid content strategy in place. And without a plan in place, people can create content without understanding its audience or where and how it will be used. Developing a successful digital signage strategy requires the collaboration of various parties to determine not only the visual content but, just as importantly, the best message, method, and location to promote a specific product or service.   Message – What message do you want to communicate? In retail, you can focus on products or promotions with the highest margins or ones that have performed the best. In other locations, such as airports, schools or hospitals, where digital signage shares information like schedules or wayfinding, consider the user perspective and how your content can help or guide them. When you think about how the viewer will intake the information, you are more likely to promote a positive emotional experience, which is essential for the desired response.    Software platform - To be agile, your organization should choose a software platform that enables you to display information on any digital display, mobile phone, desktop PC - any screen, anywhere, any time. You need a platform that allows for easy user management, creates intelligent playlists, enables you to manage your network remotely, and can integrate with a variety of data sources and IoT devices.   Timing - Timing is fundamental to the digestion of content. Consider the average attention span, which may be as little as eight seconds, and adjust content accordingly. Account for dwell time, which relates to the traffic flow of your audience. Roadside digital signage content should be short enough for passing vehicles to ascertain the intended message, while captive audience dwell time (think airport security lines) can be longer.   Content - Content organization is vital to reaching your goals. Logically organize content and optimize the layout. Words and text should stay stationary on screen, but imagery can move. As they say, a picture is worth a thousand words. Wherever possible, represent information as images, icons, and charts rather than text alone. There are many different types and styles of charts. Choosing the right chart type can make a big difference in the legibility and comprehension of the underlying data.  • Bar charts are better than pie charts  • Use a horizontal bar chart for ranking different scenarios  • Use a vertical bar chart for time comparisons  • Line charts are used for connecting continuous data on an interval scale  • Bullet charts are great for showing value vs. target   Call to Action (CTA) - A call to action (CTA) is not just for marketing campaigns. CTAs are a dynamic means to get the most out of digital signage, providing a direction for viewers to take. A missing, weak, or irrelevant CTA translates to dead space. Digital signage requires investments in capital and resources and should be as focused on conversions as any other marketing tool employed. “Buy Now” is far less compelling than “Take Advantage of this Sweet Deal”. Don't miss the opportunity to drive action via digital signage.   Omnichannel - Make digital signage part of an omnichannel experience for your customers, employees, and visitors. Integrate user-generated content, such as social media, to promote deeper connections. Create a seamless experience from mobile to web to digital signage.   Physical location – In a perfect world you would just hang a digital screen and be ready to start sharing content. However, there are several considerations beyond the screen. These include the number, type and size of screens, mounting requirements, cabling and internet, lighting conditions, and more. In newer buildings and locations, the physical requirements are often easier to deal with than older buildings where retrofitting might be required.   Technology – As important as it is to select the right software, there are several important technical considerations when deploying a digital signage network. Probably the most important is whether to go with a cloud or an on-premise solution. Then there are screens. Traditional digital screens require separate players. System-on-chip screens have a player embedded in the display. Identify the data (social media, news, weather, calendar info, KPIs, etc.) you want to incorporate on your screens and evaluate how it will be integrated.   People – Digital signage networks have a lot of moving parts. Think about who will be responsible for the day-to-day management of your digital signage network and the overall creative design of your screens. Some additional teams may be needed during the first phase of the rollout, including IT, facilities, and maintenance. Great digital signage relies on content. Consider who will contribute content, how they will contribute, and guidelines for content submission. 

Make Emergency Notifications a Critical Part of your Digital Signage Network

Recently Omnivex and Everbridge hosted a joint webinar entitled "Make emergency notifications a critical part of your digital signage network". The webinar highlighted how to share urgent information and notifications across your organization using digital signage. Topics covered included: Why Omnivex and Everbridge have partnered Understanding the emergency notification critical path The importance of being able to send targeted information to different audience segments Automating the emergency notification workflow Case study - airports and higher education Watch the webinar below to learn more utilizing your digital signage to share critical emergency information. About Everbridge Everbridge, Inc. (NASDAQ: EVBG) is a global software company that provides enterprise software applications that automate and accelerate organizations’ operational response to critical events in order to Keep People Safe and Organizations Running™. During public safety threats such as active shooter situations, terrorist attacks or severe weather conditions, as well as critical business events including IT outages, cyber-attacks or other incidents such as product recalls or supply-chain interruptions, over 6,000 global customers rely on the Company’s Critical Event Management Platform to quickly and reliably aggregate and assess threat data, locate people at risk and responders able to assist, automate the execution of pre-defined communications processes through the secure delivery to over 100 different communication modalities, and track progress on executing response plans. Everbridge serves 8 of the 10 largest U.S. cities, 9 of the 10 largest U.S.-based investment banks, 47 of the 50 busiest North American airports, 9 of the 10 largest global consulting firms, 8 of the 10 largest global automakers, 9 of the 10 largest U.S.-based health care providers, and 7 of the 10 largest technology companies in the world. Everbridge is based in Boston with additional offices in 25 cities around the globe. For more information visit  

Reimagining The Office

During the COVID-19 pandemic, many companies moved their business virtual. Millions of square feet of office space sat empty while employees worked from home offices, kitchen tables - anywhere they could find a quiet space. Over the last number of months, offices have started to reopen. In many cases, companies are reimagining how they will operate going forward. Digital signage provides several unique ways to communicate information and create an office environment that reflects post-pandemic needs. Seven popular ways to use digital signage in offices include: Room signage - Manage the booking of workspaces, meeting rooms, and traffic around the office with digital signage.   Virtual receptionist - Monitor who is coming and going with a simple screen interface. KPI dashboards - Share real-time results and key performance metrics on digital screens throughout your organization. Target specific KPIs to a particular screen based on location, department, and more. Employee recognition  - Use digital signage to highlight important individual, team or company accomplishments. Schedules - Share real-time scheduling information for teams, individuals, and more on digital screens or mobile phones. Connect screens with Outlook and other scheduling applications for real-time digital signage solutions. Wayfinding - Make navigating corporate campuses or multi-floor offices easy with wayfinding screens. Directions can be made portable with a quick scan of a QR code from a mobile phone. Emergency notifications - Keep people safe by enabling emergency notifications to take over digital screens and share instructions or updates.  


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