Fans are the fuel for a sports team. They are there to cheer, support, and share the highs and lows. Alvin Martin, former West Ham United Football Club captain, said, "When [fans] turn up at a game, they set the stage for you. They enhance the feeling of the game and the worth of it.
In recent years Amazon, Netflix, and Spotify have defined personalization. While seemingly subtle, these platforms serve up programs and products that cater to individual users' interests and needs. Personalization is now expected everywhere, from grocery stores to hospitals to airports. Everyone wants access to relevant real-time information. Digital signage is uniquely positioned to enable organizations to display personalized information to individuals or groups based on various triggers, including data, IoT sensors, and more.
Digital signage projects aren't uniquely complex, but they have many moving parts. Often they involve numerous stakeholders, a myriad of messages, and an assortment of technologies and data sources (often some or all of these competing with each other). Therefore, managing a digital signage project requires a good plan and process.
There is a tendency for airports to use long-standing acronyms of FIDS, GIDS, BIDS, etc. when discussing passenger-facing screens. These screens represent the “last mile” of a key data system within the airport. Historically, airports have focused their purchasing decisions on the related key data systems – not the screen software. The display software was tailor made for singular purpose and propriety in nature with little functionality outside of that primary scope. As airports purchased more data systems, additional screen software came along for the ride.
Designing for digital signage is similar to designing for other mediums in many ways. For example, audience, content, and layout are all important considerations, along with digital signage-specific requirements such as data feeds, location, accessibility, and more.
You have decided your organization needs digital signage. Now what? Where do you start? Digital signage projects come with a unique set of challenges, including client stakeholder alignment, project management hurdles, content strategy, technology infrastructure, and resource availability.
There is a lot to think about, so let's dive into each area in detail:
There has been a lot of discussion in the media over the last year regarding the “Great Resignation.” This term was coined by Anthony Klotz, an associate professor of management at Texas A&M University.
There is no denying it; social media is popular! Research from Hootsuite estimates that 4.2 billion people worldwide use it.
You’ve decided your organization needs digital signage. Now what? Where do you start? Taking a vision and turning it into reality can be a daunting task. So, we’ve assembled a list of the 10 Essential Considerations When Implementing Digital Signage.
