Today, digital screens range —from small screens like tablets to massive billboards—which means that one-size-fits-all content doesn't work. Failing to tailor your content to different screens and sizes guarantees you will have reduced audience engagement, wasted time and resources, and generally ineffective communications. Each screen size requires specific adjustments in design, content layout, and technical specifications to maximize the effectiveness of your message.

User-generated content (UGC) is any form of content, such as text, images, videos, or reviews, created by users of a system or service. It has become a cornerstone of digital marketing and engagement strategy. From social media posts to online reviews, UGC is a powerful way to enhance brand authenticity, foster community, and drive customer engagement. UGC can transform static screens into dynamic, interactive experiences when integrated with digital signage software. 

In today's dynamic corporate landscape, effective communication is paramount, and digital signage has emerged as a powerful tool for fostering engagement and conveying information. However, deploying digital signage across multiple corporate locations presents unique challenges, especially for organizations with diverse geographical settings. These challenges can include issues with infrastructure standardization, content localization, remote management/maintenance, security, and employee training and adoption. Let's investigate these areas in detail:

Digital signage is a powerful tool for capturing attention and communicating with your audience. However, creating visually compelling assets for digital signage can be challenging. Tools like the popular design platforms, Canva or Adobe Creative Cloud offer a wide range of features and tools to help you design stunning content for your digital signage.

Digital signage projects aren't uniquely complex, but they have many moving parts. Often they involve numerous stakeholders, a myriad of messages, and an assortment of technologies and data sources (often some or all of these competing with each other). Therefore, managing a digital signage project requires a good plan and process. 

Designing for digital signage is similar to designing for other mediums in many ways. For example, audience, content, and layout are all important considerations, along with digital signage-specific requirements such as data feeds, location, accessibility, and more.

You have decided your organization needs digital signage. Now what? Where do you start? Digital signage projects come with a unique set of challenges, including client stakeholder alignment, project management hurdles, content strategy, technology infrastructure, and resource availability.



There is a lot to think about, so let's dive into each area in detail:

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You’ve decided your organization needs digital signage. Now what? Where do you start? Taking a vision and turning it into reality can be a daunting task. So, we’ve assembled a list of the 10 Essential Considerations When Implementing Digital Signage.

TYPOGRAPHY MATTERS

Digital signage is a key to unlocking many doors. Better engagement, quick and simple information sharing, powerful wayfinding, and more are all at your fingertips - but only if your message is clear. That is why typography matters!

WHAT’S YOUR TYPE? SERIF & SANS-SERIF FONTS - it’s all in the name.

Serif fonts have small projections (called ““serifs””) that finish a stroke of a letter. Popular in print, and generally considered easy to read, as the serifs guide your eye to the next letter.

Digital Signage 101: Learning to Think Like a Designer

It wasn’t in the job description when you accepted your position, nor did you study the topic in college. But suddenly you find yourself in charge of your business’s digital signage. Are you prepared?

You associate digital signage with graphic design. You associate graphic design with art. But is that right? And if it is, oh man, you’re in trouble—because an artist is the last thing you’d call yourself, at least in public or on your LinkedIn page.