Digital signage is not just about pixels; it's about transformation. It has evolved into one of the most versatile and impactful tools that organizations can utilize to communicate effectively.

Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, Freeman's insights shape exhibitions, exhibits, and events that drive audiences to action. Historically, Freeman used printed boards outside of event rooms; however, 15 years ago, they started leveraging Omnivex digital signage software to enhance the event experience.

A complex and rapidly changing environment has dramatically increased the importance of security and governance in digital signage implementations. As organizations shift towards cloud-based solutions, a holistic approach to governance that integrates security measures into daily routines and creates a security culture is required.

Pixel pitch is a critical factor influencing the resolution, image quality, and viewing distance of digital displays. It refers to the distance between the centers of adjacent pixels in a display. A smaller pixel pitch results in higher resolution, essential for applications requiring clear and detailed images, such as control rooms or high-end retail environments.

In sprawling, fast-paced environments like airports, hospitals, shopping malls, and campuses, figuring out where to go can be stressful. It impacts an individual's experience in the facility and highlights the need for effective directional signage. However, digital screens provide a powerful and flexible solution for guiding people through these complex spaces. By integrating wayfinding information onto digital signage, organizations can enhance user experiences, improve efficiency, and create a seamless journey for their visitors.

Earlier this month, the Pantone Color Institute announced PANTONE 17-1230 Mocha Mousse as the 2025 Color of the Year. This warm, rich brown hue is described as "a versatile shade infused with inherent sophistication and earthy refinement." Let's look at how to integrate this earthy tone into your digital signage content while ensuring accessibility and optimal contrast for all audiences.

Workplace safety is about more than fire alarms, although they are critical! It encompasses both physical and digital security. With the constant onslaught of cyber threats and the ongoing need to address physical hazards, digital signage provides a proactive and engaging way to inform and protect employees. By effectively delivering information, fostering awareness, and guiding employees through proper protocols, digital signage can create a safer environment.

Today, digital screens range —from small screens like tablets to massive billboards—which means that one-size-fits-all content doesn't work. Failing to tailor your content to different screens and sizes guarantees you will have reduced audience engagement, wasted time and resources, and generally ineffective communications. Each screen size requires specific adjustments in design, content layout, and technical specifications to maximize the effectiveness of your message.

Digital signage is integral to modern navigation, transforming how people find their way in complex environments like airports, shopping malls, hospitals, and corporate campuses. Incorporating wayfinding into digital signage offers numerous benefits, including real-time updates, interactive user engagement, and enhanced user experiences.

Unlike traditional static signs, digital wayfinding is dynamic, providing real-time information that can be easily updated. The benefits of digital wayfinding are numerous:

In today's dynamic corporate landscape, effective communication is paramount, and digital signage has emerged as a powerful tool for fostering engagement and conveying information. However, deploying digital signage across multiple corporate locations presents unique challenges, especially for organizations with diverse geographical settings. These challenges can include issues with infrastructure standardization, content localization, remote management/maintenance, security, and employee training and adoption. Let's investigate these areas in detail: