Digital Signage 101: Learning to Think Like a Designer

It wasn’t in the job description when you accepted your position, nor did you study the topic in college. But suddenly you find yourself in charge of your business’s digital signage. Are you prepared?

You associate digital signage with graphic design. You associate graphic design with art. But is that right? And if it is, oh man, you’re in trouble—because an artist is the last thing you’d call yourself, at least in public or on your LinkedIn page.

It comes as no surprise that, during a global health pandemic, the healthcare industry has had no choice but to make rapid advancements and adjustments to how it provides healthcare services.

As we all work together to overcome COVID-19, new healthcare experience trends have stepped in to help solve some of our biggest pandemic-related safety problems. Digital signage used for healthcare applications is providing attainable safety solutions for healthcare providers and their patients.

Throughout 2020, it’s become more important than ever before to have access to accurate information in a timely manner. With our society making rapid fire adjustments regarding how we work, socialize, and live, we’ve all come to rely on real-time, relevant information from trusted resources to guide us. Like many industries, the transportation industry is rapidly evolving to suit our needs and to take advantage of the latest technological advances. Digital signage is one such advancement that is elevating the transportation industry.

Ultimate Guide to Designing Awesome Digital Signage

The medium changes, art remains.

The digital age has brought an untold number of new opportunities to artists. In the 1600’s an artist might sculpt clay or paint on large canvas. Today, some of the best artists are creating digital animations or designing apps.  

Nu Skin Experience Center

Founded in 1984, Nu Skin is a health and beauty company that develops and sells over 200 personal care products. Listed on the New York Stock Exchange, Nu Skin’s products are available in around 50 markets all over the world.

Pandemic Communications - The Power Of Digital Signage In A COVID-19 World

Digital transformation is about turning data into business advantage—and to do that, organizations need to make sure they provide the right information to the right people quickly and accurately, in a form that’s easy to access and understand.

Are You Disruptive or a Dinosaur?

Disruption in an industry leads to innovation. Uber and Airbnb are two examples of companies that are disruptive and have turned an industry on its head. They created a peer-to-peer model that combines technology and business. Previously, these industries had cobwebs in their innovation labs. They had established markets dominated by a few main players. By companies such as Uber creating a sharing economy, consumers have greater access to goods and services that may have once been unavailable.

Digital Signage’s Growing Role In The AV World

We have become accustomed to seeing digital-signage screens everywhere. Whether we’re at our local bank, grocery store, dentist’s office or anywhere in between, we expect to see a screen that will provide us with relevant information so we can make decisions in that space. Those screens have become the first impression that businesses give us about the products and services they offer, and what they consider important for their audience to know.

For some time now, digital signage has been reinventing the customer experience, impacting marketing strategies like never before and helping boost sales and supplement a company’s revenues in creative and imaginative ways.

From vibrant displays that quickly catch the eye and draw in consumers more effectively than static signage to transforming long queues into infotainment settings that reduce perceived wait times, digital signage has provided businesses with reactive, data-triggered control that allows for instantaneous updating of their advertising at a moment’s notice.

It's Time To Rethink Mobility In The Workplace

The digital workforce was a revolution in itself, but the mobile workforce takes it to a new level. What does mobile really mean? Mobility is often associated with a physical device - the mobile phone. However, a mobile workforce is more than just employees running around with mobile phones. A mobile workforce has access to real-time information wherever they are on any device and the ability to communicate back in real-time.