Digital Signage’s Growing Role In The AV World

For some time now, digital signage has been reinventing the customer experience, impacting marketing strategies like never before and helping boost sales and supplement a company’s revenues in creative and imaginative ways.

From vibrant displays that quickly catch the eye and draw in consumers more effectively than static signage to transforming long queues into infotainment settings that reduce perceived wait times, digital signage has provided businesses with reactive, data-triggered control that allows for instantaneous updating of their advertising at a moment’s notice.

Digital Signage Fuels SMART Organizations

Digital Signage & Human Resources

When people think about digital signage, they often think of digital signs that are installed in retail or hospitality locations for the benefit of customers. However, there are a multitude of applications for digital signage ranging from wayfinding to scheduling to entertainment to many more. These alternative applications of digital signage are welcomed by customers and employees alike, and can produce a strong return on investment.

Key Performance Indicators (KPI’s) provide actionable metrics that most organizations use to keep their strategy on track and enable them to manage, control and achieve desired business results.  Historically, KPIs have often been tracked in spreadsheets and scorecards that were distributed on a monthly, quarterly or yearly basis. With the growing popularity of digital screens and digital signage it is now possible to publish real-time updates to KPIs as they happen and keep everyone in the organization informed about how things are tracking.

How Do You Digitalize the Workplace?

Improving visitor experience with interactive wayfinding

Digital signage is found in nearly every corner of the modern world. Companies are discovering the benefits of strategic messaging that can be deployed easily across the globe. However, the question many newcomers are asking, though, is: “Will digital signage really generate a tangible Return on Investment (ROI)?”

The simple answer is yes!

In the movies, every hero needs a partner to help them fight crime. It’s no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications. Digital display technology helps distribute updates, alerts, and critical information to the public to help prevent crime and improve safety. From individual neighborhoods to states to the entire country, digital communications provide a platform for sharing real-time information on any screen.

College and university campuses operate very much like a self-contained community. In a “plugged-in” world where technology has the attention of so many individuals, this can cause a disconnect at the student level. Digital communications provide a way to integrate technology into campuses, making them a better place for students to live, learn, and collaborate.