Digital Signage & Human Resources

When people think about digital signage, they often think of digital signs that are installed in retail or hospitality locations for the benefit of customers. However, there are a multitude of applications for digital signage ranging from wayfinding to scheduling to entertainment to many more. These alternative applications of digital signage are welcomed by customers and employees alike, and can produce a strong return on investment.

Key Performance Indicators (KPI’s) provide actionable metrics that most organizations use to keep their strategy on track and enable them to manage, control and achieve desired business results.  Historically, KPIs have often been tracked in spreadsheets and scorecards that were distributed on a monthly, quarterly or yearly basis. With the growing popularity of digital screens and digital signage it is now possible to publish real-time updates to KPIs as they happen and keep everyone in the organization informed about how things are tracking.

How Do You Digitalize the Workplace?

A popular area of discussion is the digitalization of the workplace, but what does that really mean? The digital workplace can take many different shapes and forms and will vary by organization. At Omnivex we believe that digital communications on devices like digital screens, video walls, interactive kiosks and tablets will play an integral role in the digital workplace. Gone are the days of walls of closed door offices.

Improving visitor experience with interactive wayfinding

In many venues and organizations helping people safely navigate the facility is very important to the business. Airports, train stations and bus terminals, with their complicated layouts, are often filled with large numbers of people who need help getting to their destination. In the past facility navigation was handled by static signs, paper posters, and people hired to give directions. This approach was costly in environments where information is constantly changing and updating.

Digital signage is found in nearly every corner of the modern world. Companies are discovering the benefits of strategic messaging that can be deployed easily across the globe. However, the question many newcomers are asking, though, is: “Will digital signage really generate a tangible Return on Investment (ROI)?”

The simple answer is yes!

In the movies, every hero needs a partner to help them fight crime. It’s no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications. Digital display technology helps distribute updates, alerts, and critical information to the public to help prevent crime and improve safety. From individual neighborhoods to states to the entire country, digital communications provide a platform for sharing real-time information on any screen.

College and university campuses operate very much like a self-contained community. In a “plugged-in” world where technology has the attention of so many individuals, this can cause a disconnect at the student level. Digital communications provide a way to integrate technology into campuses, making them a better place for students to live, learn, and collaborate.

Digital communications impact many different parts of the organization. While it’s easy to see that digital communications enable better marketing, you may be less aware of how it can improve operations. Significant time and resources are dedicated to enterprise operations; effective digital communications strategies allow these precious resources to be used more strategically, leading to better overall company performance.

In today’s digital business environment, savvy companies are conflicted about what makes employees productive. Google gives its employees a luxurious work experience including free buffet meals, gym access, and shuttles to and from work; all perks designed to keep employees happily in the office. Facebook and Twitter follow a similar model to Google.

New Mediums Offer Opportunities in the Modern Workplace

Communication with employees is critical to keeping staff engaged, productive, and loyal. According to a State of the American Manager Gallup poll, 74% of employees feel a disconnect.