Digital signage is found in nearly every corner of the modern world. Companies are discovering the benefits of strategic messaging that can be deployed easily across the globe. However, the question many newcomers are asking, though, is: “Will digital signage really generate a tangible Return on Investment (ROI)?”
The simple answer is yes!
In the movies, every hero needs a partner to help them fight crime. It’s no different in real life! But rather than calling upon a single costumed crusader, law enforcement and government officials increasingly depend on digital communications. Digital display technology helps distribute updates, alerts, and critical information to the public to help prevent crime and improve safety. From individual neighborhoods to states to the entire country, digital communications provide a platform for sharing real-time information on any screen.
College and university campuses operate very much like a self-contained community. In a “plugged-in” world where technology has the attention of so many individuals, this can cause a disconnect at the student level. Digital communications provide a way to integrate technology into campuses, making them a better place for students to live, learn, and collaborate.
Digital communications impact many different parts of the organization. While it’s easy to see that digital communications enable better marketing, you may be less aware of how it can improve operations. Significant time and resources are dedicated to enterprise operations; effective digital communications strategies allow these precious resources to be used more strategically, leading to better overall company performance.
In today’s digital business environment, savvy companies are conflicted about what makes employees productive. Google gives its employees a luxurious work experience including free buffet meals, gym access, and shuttles to and from work; all perks designed to keep employees happily in the office. Facebook and Twitter follow a similar model to Google.
Much time is spent determining marketing strategies (or a marketing strategy), planning your messages, and creating content. However, developing amazing content is only the first step in delivering it. Distribution of that content is the next step in its journey. Over the last few decades, distribution has become increasingly focused on digital, as traditional marketing mediums shrink. Digital communications channels include your website and online presence, social media, mobile apps, and digital signage.
So, you have digital displays up and running. Now what? Are you getting the return you expected? If you don’t have a strategy for your digital communications network then you aren’t leveraging all the opportunities. Developing a strategy doesn’t have to be complex or intimidating, but without a strategy you’ve made a big investment with little chance of return. If you want to use your screens to communicate and engage your audience, then you must be purposeful.
Across the globe, digital communications have become a popular way for organizations in a variety of industries to engage their audiences. This new media has solved communications challenges across a plethora of platforms. Often, these challenges revolve around improving a current communications practice: modernizing it, extending its reach, and increasing its information volume. Schools, companies, and governments are all using digital communications for training and informing their constituents.
