8 ways to leverage digital signage in retail

With digital signage software, you can create a Connected Retail Store where digital signs, POS, mobile phones, and kiosks are no longer standalone. Instead, they are part of an intelligent communications network that provides greater customer engagement and a more personalized shopping experience. Additionally, it helps streamline operations, and the centralized management of displays creates a cohesive experience across all stores.

AI is changing the face of retail

Digital signage is now a familiar site in the modern world. From displaying menus at restaurants to offering directions in a building, digital signage feeds audiences information in a dynamic way. But how much more valuable could this channel be? Can digital signage take on a role to personalize messages or respond to a situation in real-time? Yes, with help from artificial intelligence (AI) and deep learning.

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