advertising

Enhance traveler experience with digital communications

We are a world on the move, and today’s traveler wants to get to their destination quickly and safely. Whether it’s a daily commute or weekend getaway, the options for transportation have never been broader. Digital communications not only help keep travelers up to date, but can engage and entertain. Whether it is a real-time mobile app or a digital sign or an interactive wayfinding kiosk, digital communications provide a cost effective way to inform travelers. In the sky Airports have a huge amount of digital signage in use to both inform and entertain passengers. From the moment a flyer steps through the terminal door, he/she is inundated with screens—for check-in, ETAs, even where to pick up a snack. While seemingly excessive, this amount of information is a huge help to travelers and improves their overall travel experience. Digital signage is used for everything from touchscreen check-in kiosks to arrival/departure screens to directional signage to emergency notifications. With heightened airport security, digital signage can also better prepare passengers by providing potential wait times. These screens can include engaging content like sales within terminal boutiques, available airport amenities, geographical trivia, weather conditions at various destinations, and more. When kept entertained, those in line are more likely to feel they waited for less time, resulting in less frustration. Should an emergency arise or an incident occur, digital signs can also disperse critical information quickly. On the road On the highways, digital communications can alert drivers about accidents, offer an estimated travel time to a certain exit, and can even communicate whether lanes are closed due to ongoing construction. Not only can drivers plan their route better, but this type of communication enhances safety, as drivers are forewarned of issues they may face further down the road. Digital billboards also provide a great way to entertain and inform drivers of new products and services as they drive to their destination. On the rails Whether you are a daily commuter or a visitor, subways and trains can be confusing. From changing arrival/departure times to service interruptions to platform switches, digital signage provides a cost effective way to get that information in front of travelers in real-time. Interactive wayfinding kiosks are also very helpful for visitors seeking assistance with finding the best route to their destination. These same kiosks can also provide assistance when language barriers are problematic. Similar to airports digital signage can also be used in train and subway stations for a multitude of additional uses including advertising, emergency notifications, and general information (news and weather). Create a better experience for travelers with Ominvex Travel, 5 miles or 500, is stressful. When dealing with rush hour traffic or a long line at airport check-in, a person’s natural response is one of anxiety and annoyance. However, the Omnivex platform offers a unique opportunity to ease some of the angst a traveler encounters at airports, on roadways, or at train or bus stations. It’s a great platform to push real-time notifications so travelers can respond accordingly and get to where they most want to go, quickly and safely.

Digital signage advertising in unexpected places

Digital advertising, or Digital Out-of-home (DOOH) advertising as it is referred to in the industry, has been used in restaurants, gas stations, retail stores, and in the lobbies of businesses and hotels for quite a few years. As far back as 2010,  Arbitron reported that 70% of Americans had seen a digital video display in the prior month and 75% of road travelers had seen a digital billboard. Moreover, a study conducted by Nielsen for the Outdoor Advertising Association of America (OAAA) found these ad viewers were engaged, with more than half recalling specific screen messages. Now in 2016 digital signage advertising is everywhere and creative and unexpected uses of digital signs are popping up all the time. Here are some of the more unexpected places you'll find digital signage advertising today: 1. On Vending Machines Vending machines may seem outdated, but new technologies are being added to help bring them into the 21st century. One of the technologies being used is interactive touchscreens, which effectively turn the vending machine into an intelligent vending kiosk. These intelligent kiosks offer the customer a more personalized and engaging experience which improves satisfaction and increases sales. The digital displays on vending machines are being used to display product offerings, calorie counts, and also can integrate with cashless payment systems like Google Wallet or Apple Pay. 2. On Windows and Mirrors Digital signage and advertising are starting to appear in the most some unexpected places. In 2014 eBay and Rebecca Minkoff teamed up to create a flagship store in New York City for that brand that featured interactive mirror walls that allowed customers to browse looks, request a fitting, or even order a drink. The fitting room mirrors also allow customers to request different colors or sizes without leaving the area. Gaming-quality response times make these displays particularly engaging to customers in a hurry. 3. Amongst Fine Art Displays In the summer of 2014, "Art Everywhere US" entertained Americans and visitors as the world's largest outdoor art show. It featured over 50 American art masterpieces on some 50,000 digital and static ad displays including digital billboards along roadsides, static displays in bus shelters, and on digital signs in health clubs and airports. Images in the art show came from top museums like the Art Institute of Chicago, the National Gallery of Art, and the Whitney Museum of American Art. 4. In Golf Carts Digital Caddies, which provides technology and content to golfers right on the links, now offers real-time advertising displayed on tablets mounted in golf carts. Ads are served alongside interactive features like course navigation, yardages to landmarks, and aerial views of the fairway and green. With golf carts increasingly put to other uses, like transportation within gated communities and for city tours for tourists, it stands to reason that this application of digital signage advertising has great potential for expansion. 5. Alongside Radio Ad Spots Imagine a customer hearing one of your radio spots while commuting. He looks up and sees a simultaneous video billboard for your brand. Tech companies in the UK have learned how to do this by leveraging television, radio, and digital out-of-home advertising. Software is used to sync a digital roadside network with a brand's radio schedule spots. When cars playing the radio ad drove past the billboards, the billboards switch to ads for the brand on the radio spot. Not only do people recall these ads, it is reported they are more inclined to consider purchases because of them. The potential uses for digital signs are really only limited by the imagination, with brands and tech vendors continually thinking of innovative places and methods for using digital advertising. If you have thought of a novel place for digital signage advertising, chances are someone has found a way to accomplish it, or is working on it. Digital signs offer much more than static displays, delighting the eye and allowing people to interact in convenient, helpful, and entertaining ways as they go about their everyday lives.

6 Ways Digital Signage Enhances a Hotel's Hospitality

Digital signage makes perfect sense for hotels because it can inform, entertain, and even perform some services for guests. Today's digital signage solutions are very easy to use and provide crystal clear images your guests will appreciate. Here are several ways digital signage enhances guest experience and general hotel operations: 1. Advertising for In-House Facilities If your hotel has multiple restaurants or bars, digital signage is perfect for informing guests about their options. While waiting to check in, a guest can see high definition images of dining facilities, learn about hours and specialties, as well as any special events like live entertainment. You could also use digital signage to advertise your in-house fitness center, pool, or spa. 2. Interactive Kiosks for Concierge Services Today you can install interactive digital kiosks that can take care of "concierge" services quickly and cost-effectively. For example, such an interactive display could be used by guests to make dinner reservations, or to reserve tickets for a nearby movie theater or choose among attractions and learn about show times, operating hours, and admissions. Also, if your hotel is near popular tourist attractions, your staff may spend significant time repeating information to guests, and this can take time away from critical hotel functions. Digital signage is perfect for conveying information about nearby attractions.  3. Schedules and Door Cards for Business Meetings and Conventions Hotels that host business functions can use digital signage to display things like conference schedules and directions to registration tables. Electronic "door cards" are small reader boards used near meeting rooms to identify events, meeting times, and speakers. Digital signage software powers these systems and ensures the right information is displayed at the right time. 4.Public Transportation Schedules Bus and train schedules can be remarkably complex, and printed schedules can be confusing. Not only can digital signage kiosks display this information in a meaningful way, they can also include real-time flight information that can be filtered by time and airline. Some of these systems allow guests to print boarding passes, which can be a tremendous convenience. 5. Real-Time News and Weather Digital signage displaying real-time local and national news and weather can be placed in your lobby to keep guests up to date on big stories. People on vacation or attending business functions may not have time to keep up with news like they do at home, and an architectural video wall in your lobby can provide welcome information with a serious "wow" factor. 6. Digital Signage Frees Up Staff for More Personal Service Digital signage is a natural fit for the hotel and hospitality industry, and it doesn't always have to be front-of-house. Hotels also invest in digital signage solutions to communicate important information to employees so that everyone is on the same page and operations can move along efficiently. Today's solutions are more sophisticated and interactive than ever before, and can perform functions you may never have imagined. What's more, they're simpler to program and use, and the visual quality is outstanding, with architectural designs that can compliment any hotel décor. Whether you operate a small, independent hotel or are part of a large hotel enterprise, digital signage solutions exist in the right size, configuration, and price point for your needs. Not only can these systems engage and inform guests, they can be used to keep employees informed too. The result: quick return on investment, happier employees, and more satisfied guests.            

Don't Leave Your Data in the Dark

One of the fundamental reasons for taking your business digital is to better leverage existing resources like data. Using digital signage software you have the ability to utilize the volumes of data collected over the years and still being collected to improve areas like your visual communications and customer experience. One common question is - how do I turn my data into engaging visual communications and interactive experiences? Below are some applications to consider as a starting point: 1. Advertising Increase brand awareness by integrating with existing POS and CRM databases, as well as newer technologies like sensors and beacons, to get the right message to the right person at the right time.   2. Employee Communications Deliver content based on a variety of criteria including role, department, location to ensure the information presented is relevant to your employees. 3. Emergency Notifications Interact with physical devices and sensors; reacting immediately and triggering an alarm or emergency notification in an instant across part of or your entire network. 4. Schedules/Timetables Provide real-time updates to changes in schedules or timetables to ensure mission critical information is always available and accurate. 5. Interactive Kiosks Create an engaging and interactive kiosk experience that not only allows people to serve themselves but provides them with relevant real-time information. 6. Menu boArds Draw customers in with eye-catching graphics, program real-time intelligence to have instant playback decisions based on time of day and weather. 7. Wayfinding Create maps and floor plans that are easy to understand and ensure accuracy with your changing environment, all while integrating with 3rd party applications such as mobile. Learn More

Creating Engaging Experiences in Sports & Entertainment Venues

Whether you are a theme park, sports venue, museum or movie theater, visual communication using devices such as digital signage and interactive kiosks can elevate the customer experience to an entirely new level. Applications can vary from large video screens to video walls to self serve kiosks to interactive wayfinding to digital menu boards. This improved customer experience leads to higher customer retention, improved satisfaction, and increased profit margins. Visual communications can: Reduce perceived wait times by keeping visitors entertained Increase revenues through advertising sales and promotional messaging Improve navigation in large facilities with interactive wayfinding and digital signs Provide real-time information such as scores, news, weather, and emergency notifications Integrate with other systems such as lighting and game clocks to automatically change the digital signs based on predefined events or other criteria. A great example of implementing digital signage in sports & entertainment  is the Calgary Stampede, a not-for-profit community organization that preserves and celebrates western heritage, culture, and community. Every year the Calgary Stampede hosts hundreds of events, welcoming more than 1,000,000 guests to experience their own special brand of western hospitality. They wanted to  provide real-time displays for meeting and event locations, as well as a system to improve wayfinding across the facility, enhance brand awareness and provide ticketing and flight iformtion as value-add to customers. With Omnivex Moxie, the Calgary Stampede has a platform that will grow with them as their needs change and evolve.  Read the full case study here!

Say No To These Digital Signage Myths

Digital signage is not technology of the future, but is very much the technology of today. Businesses of all sizes put this electronic medium to use and enjoy a positive return on investment. Digital signs can increase sales, boost foot traffic, and offer a dynamic advertising medium with the flexibility and impact today's businesses need to differentiate themselves. From small cafes to boutiques to large showrooms, digital signage is a valuable marketing tool that delivers results. Digital signs beautifully display marketing messages, including specials, impromptu sales, and other information about a business that customers can immediately take in and use. Don't buy into the following 4 myths about digital signage. 1. You Should Wait for Technology to Mature More While there will undoubtedly be further advancements in digital signage technology, existing technology is already mature, with most digital signs using LED backlighting which cuts way down on power consumption. And yes, 4K displays are here, but HD is still phenomenally popular and is more than sufficient for most digital signage applications. If you're waiting around for faster refresh rates than the typical 60 Hz, you could be cheating yourself of a great marketing opportunity. Not only are current refresh rates sufficient for almost all digital signage, they may even lengthen product lifespan by reducing the risk of image retention on screens.  2. You Can Save By Using a Consumer-Grade Display In some cases this is true, but usually a commercial-grade display is worth the investment. Consumer-grade panels are rarely rated for longer than 10 hours of daily use, while digital signage is typically expected to perform longer than this. Furthermore, warranties on top commercial displays last up to six years, compared to the typical one-year consumer-grade warranty (which may be voided anyway if it's used in a commercial environment). Commercial-grade displays let users lock out video inputs so no one can turn them off or change them, plus many have schedulers and on-off timers for source flexibility and automation. 3. Digital Signs Cost Too Much On the contrary, the ROI for digital signage can be easy to justify. Screen sizes range from modest to very large, and a high-performance full HD display with media player and software in a turnkey solution can be had for a reasonable sum. No longer does using digital signage require expensive equipment, coordination among multiple vendors, and specialized software. Benefits become apparent very quickly as your business generates additional sales revenue due to relevant information being presented to customers in your store. You can even display customer endorsements that come in from Facebook and Twitter on your digital signs. And when a campaign ends, you're spared the hassle of discarding old physical materials and starting over. 4. Installation and Content Building Will Be Too Complicated Today's digital signage systems allow content to be uploaded in a variety of ways. Creating signage content today is no more complicated than creating an audio playlist or putting together a PowerPoint presentation. Many of today's digital signage applications include pre-made templates that make it easy to build content, without the necessity of hiring a designer. Updating your digital signs as needed is easy.  There is simply no reason to be intimidated by the idea of using digital signage today. With powerful systems available at a range of price points, even small businesses can make great use of this technology to drive higher revenues and generate relevant, up-to-the-minute advertising without expensive third-party software or the necessity of hiring a designer. Advances in technology have made displays more cost-effective, brilliant, and energy-efficient than ever, and the ROI for digital signage can be both quick and positive.

Pages

Subscribe to RSS - advertising